The Experiences of Temple Advertising Students
April 2010
Brain Drain pt1: Does it help or hurt?
Finch Brands: Business & Brand Evolution
Harman Kardon: Pure Performance?
Has GM redeemed itself?
Advertising’s role in magazines
There are many different directions you can go with a degree in advertising. One exciting job possibility in the world of advertising is working at a magazine. To get a perspective on what this would be like, I got to…
Get the scoop on account management possibilities!
To get a glimpse at the account management and research aspect of advertising, I recently interviewed William Cook, 21. He is currently a student in the account management track here at Temple, and shared some great advice on this area…
KFC’s answer to social responsibility…
KFC has been slowly changing its brand personality. It began by dropping its full name in favor of initials, and then it made the push toward “grilled” chicken. It’s almost as if “fried” has become a dirty word. It’s well…
Shooters Production Studio visit
I attended a very informative, and extremely interesting visit to Shooters Post & Transfer recently. Shooters is a production studio here in Philadelphia, located in the Curtis Center. The Curtis Center in itself is a beautiful building, but when the…
Hoarding Guerilla Cabs!
"Philly's Future" Scholarship Winner From Temple
We’d like to offer our congratulations to Mr. Jason Kaminsky for being a “Philly’s Future” scholarship winner. Here’s Jason’s take on what advertising means to him. I can definitely relate to what he’s saying. I started out graphic designing also,…
Robin Neifield to Present at the Temple Advertising Department Awards (TADA Awards)
On April 22 2010, Temple University’s Advertising Department will host the 6th Annual TADA awards. The invite only event was founded in 2004 to acknowledge the excellence of Temple University Student advertising majors for their work in the advertising field…
Cervical Cancer: Eau De Parfum
Unlitter Us: Time to come clean?
Brawny: A look at brand personality
Bob Garfield retires
Bob Garfield, a prominent writer for Ad Age, has decided to retire. He writes the column, Ad Review on the website, and is highly respected in the industry. He recently posted a fair well write up, entitled, “Garfield Says Adieu“.…
Vintage Beer Ads
Today, there are many regulations in the advertising of alcohol. Before these laws were put into place, there were many ads put out that seem shocking today. Perhaps the most shocking I came across is an ad for Blatz Beer.…
The Flintstones sell cigarettes?
Looking at vintage ads can be a very fun activity. Just like ads for alcohol, it is astonishing what they could get away with when advertising cigarettes back in the day. Advertising cigarettes has so many restrictions now. It is…
Nike: Tiger… Did you learn anything?
Center City Film: Awesome on a Stick
K&G Fashion Superstore: Invincible!
Union Trust: Philadelphia Steakhouse
Old Grand-Dad: Head of the Bourbon Family
"U" by Kotex: Why are tampon ads so obnoxious?
The Axe Effect
Many people are familiar with the Axe brand of body spray. Their latest commercial features thousands of women running through trees, and jumping over rocks to get to a man on the beach who is spraying himself with Axe. These…
Great guerrilla
I came across some really great guerrilla advertising campaigns used on buses. One is for a Baltica Beer. The poles to hang on for people who stand in a bus, actually have beer cans around them. So when you hold…