November 2010

Account management – From a creative perspective

I’m an advertising, art direction student, with an art minor. I like art. I want to create art. I can spend days without blinking working in Illustrator and Photoshop.  All my friends know I’m a wanna-be creative director (let’s not…

Black Friday: Survival of the Fittest

Today is one the busiest travel days there is. Tomorrow is Thanksgiving and tomorrow night is Black Friday. I can appreciate a good deal as much as the next person, but I don’t care for Black Friday. I don’t like…

Incentives Pay Off for Everyone!

Recently at my internship at ReminderMedia, all of the interns were given a set of standards that we are all at this point expected to meet each day while doing any given task. For example, people making sales calls are…

Real Estate and Timing

When I first began my internship I was really excited and optimistic.  There are so many possibilities when it comes to advertising, especially when advertising real estate.  I immediately came up with a long list of advertising possibilities.  I had…

Visual Design Internship

Anthropologie doesnt have any advertising outside the store other than emails and catalogs. Anthro relies primarily on their beauitful handmade designs and creativity to “advertise” to the customer. I think that what they are doing is genius since people keep…

The Top 10 Most Successful Traits of Networking

It can be terrifying and stressful to talk to someone at a networking event. You know nothing about them, and unlike other social settings, everyone already knows why you’re there. So, how do you start the conversation? You use F.O.R.M. F.O.R.M. is an acronym for family, organization, recreation and motivation. People LOVE talking about themselves, and when they get a chance to do so these are the topics they enjoying talking about the most.

come support TAC!

As the end of the semester approaches, TAC is proud to be hosting a series of fun events. * QDOBA – come out and support TAC! Tomorrow (Wednesday) come to Qdoba between 11am and 10pm, and $1.50 of your purchase…

City Year Greater Philadelphia Internship

As the first of the 3 rolling admission deadlines approaches, City Year stepped into high gear to reach their quota of applications for the year. The application process isn’t easy, after 1000 applicants submitted applications last year a little over…

Twitter and Copywriting

Young copywriters, heed my words, embrace that unfamiliar technology you know as Twitter. Many advertising students scoff, laugh, and sneer at the suggestion of starting a Twitter account. Why? Its simplicity? Perhaps, it’s the stigma attached to it, that the…

Shakespeare and Social Media?

This semester I am interning with Temple’s English Department. You may be wondering, why are you interning with them if you are an advertising student? The English Department at Temple is trying to create a community of students, alumni, and…

1991 Revisited

In 1977, The Voyager Spacecraft was sent into orbit. On this vessel of interstellar travel, there contains a golden record encapsulating human history through spoken languages, animal sounds, and musical selections. This record serves as tangible evidence of our existence…

Magazine Launch Party!!

We just had our magazine launch party yesterday night for the first magazine at the Sporting Club at The Bellevue.  What a success!  It was a fairly good turn out, with just over a hundred people.  There were drinks, food,…

Calling all creatives

Think that you have what it takes to create an awesome tv spot for Red Bull? If you answered “yes,” Red Bull has a really great opportunity for you. From now until December 12th Red Bull is inviting it’s users…

Appreciating Wallpaper

There are certain necessities in life that most of us take for granted. For example: toilet paper. I intended to rattle off multiple examples, but I think the TP reference qualifies as “nuff said.” We grow accustomed to certain everyday…

Are newspapers making a comeback?

Throughout the past few years, there has been lots of talk about newspapers as a dying media. We hear it in our classes, in media articles, and even in newspapers!  But although there has been lots of talk about print…

TAC: Art & Copy Screening

At this week’s meeting we did something a little bit different. It was movie night at TAC! For those who came out we got a chance to watch Art & Copy, a film about the advertising industry. It covered everything…

Really? Windows Phone…

“It’s time for a phone to save us from our phones.” People spend so much time on their phones they’re missing out on life. Interesting concept. I suppose Windows Phone is so fast that each of these people can do…

Honest to Goodness Lunches May be Too Honest

“Honest to Goodness” is a new campaign from Healthy Choice. It demands more attention than the previous campaign with Julia Louis Dreyfus. It’s easier to sell an idea with unknowns than it is with a celebrity. What about people who…

TAC Update: Quaker City Mercantile

This week at TAC, we had a guest speaker come from Quaker City Mercantile, a top branding agency in Philadelphia. Nicole Hutnyk, a branding manager and account manager, explained Quaker City Mercantile as an agency that covers all phases of…

Up and coming for TAC!

There are a lot of great things in store for TAC! The next few weeks are a crucial time to attend meetings and events; you will not want to miss out. Several guest speakers haven presented at TAC meetings, and…

It has been almost two months since I started interning at Maiden Media and it’s been a wonderful experience so far. For those of you who might want to intern at Maiden, here’s a short list to summarize what I’ve…

Getting cozy in Old City

Maiden Media is a new resident to Old City Philadelphia.  The agency originated in Princeton, NJ and made the move to the city of brotherly love just this past summer in hopes to grow from the many opportunities Philly offers.…

First Day

Yesterday was my first day at LevLane. It made me realize something. And that was my passion for creating, tinkering on ideas late into the night never wanting to stop. Sitting with blood shot eyes and mindless fingers putting it…

PHL17 Internship – "Hey! That's my bus!"

After doing a sales internship with PHL17 this summer, I decided that TV is an interesting industry and I wanted to give the creative department a try. This semester, I was fortunate to join the creative team during a logo…

Measuring Success

Since I’ve been at Harmelin Media, I’ve been able to work on different phases of a media plan  Today I was able to measure how successful a media buy was for a specific client.  I really enjoyed working on this,…

Halloween at Cities2night.

I have been interning at Cities2night for about a little over a month and we just successfully completed our big promotional event for Halloween. The event was a scavenger hunt and it took place at  8 different bars on South St with a…

LevLane: Social Media

Because social media is becoming such a widespread medium for advertising, I have been doing quite the bit of research on how to reach clients and consumers via social networking. The main client I have been doing this for is…