November 2010

Cottage Industries: The Concept and the Implementation

As a brief introduction to interning at Anthropologie, I will briefly describe how the store is set up and what the visual arts department is responsible for.  When I first came to Anthropologie, the store was split up into 5 sections located in various areas of the store.  Each section came with a visual concept.  These concepts change several times a year depending on the month and upcoming seasons.  Starting in August, two of the main concepts I was involved with working on were called Fieldhouse and Cottage Industries.  I will be discussing the process of putting together Cottage Industries.

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City Year Greater Philadelphia Internship

As the first of the 3 rolling admission deadlines approaches, City Year stepped into high gear to reach their quota of applications for the year. The application process isn’t easy, after 1000 applicants submitted applications last year a little over 200 were picked for this year’s service opportunity. The last couple of weeks my internship was filled with e-mailing, posting, and career fairs. Through massive e-mails, I was successfully able to set up over 20 classroom presentations and currently working on various meetings with different organizations on campus. The work I’m doing is helping to build awareness and help City Year not only recruit people for a year of service, but reminding people of the importance of giving back to their community.

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Are newspapers making a comeback?

Throughout the past few years, there has been lots of talk about newspapers as a dying media. We hear it in our classes, in media articles, and even in newspapers!  But although there has been lots of talk about print media diminishing, especially newspapers, as I learned today, newspapers are still being used! Today at Harmelin I was given the task of checking the advertising rates of various newspapers for a specific client.  I learned how newspapers and media buyers determine the rates of different advertisement spaces in newspapers and how a media buyer goes about purchasing advertising space in a newspaper.  I was shown the program that is used to execute a buy by creating a newspaper avail sheet.  It was nice to finally get experience working with print media.  Although, print may not be as prominent of a medium as others, for now it is still being used for advertising campaigns and should be recognized.

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TAC: Art & Copy Screening

At this week’s meeting we did something a little bit different. It was movie night at TAC! For those who came out we got a chance to watch Art & Copy, a film about the advertising industry. It covered everything from big companies and agencies to the workers who put up billboards. Famous campaigns such as Got Milk?, Nike, Apple’s famous 1984 commercial, and the Volkswagen Beetle were featured throughout the film. I personally enjoyed the movie and was further assured on why I wanted to be in this industry. One quote that stuck out to me from the movie:

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