December 2010

Norton: Deny Digital Dangers…

I’m no expert on Asian culture, but right away I picked up on something about this ad and I could be wrong about it. From my understanding, older women don’t wear their hair down (if it’s long). Instead they have a shorter “mom” haircut (mother or not) or they have it pinned back and up. So to see this woman like this I immediately thought 2 things. Either she saw a ghost or she is a ghost. I’m sure the former of the 2 is what the art director was going for. If she was a young woman (not wearing a nightie), this wouldn’t look strange at all. She could be a J-pop star.

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Nikon Pour L’homme?

This certainly isn’t a vintage ad, but it’s older than you may think. Personally, I can never get enough of those earth tones. Not to mention it’s a beautiful shot. It has an air of sophistication about it. I dig the subtlety of the type. I actually used a similar concept for my first art direction project. The Nuvis S looks like cologne. I made a bag that looked like perfume. I suppose that’s why this ad just jumped out at me.

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Traditional Media in the Digital Era

Traditional media is having difficulty adjusting to the digital media environment. In this post I will discuss what adaptations I believe need to be for traditional media companies to continue to compete. My opinions are based on my experience interning at a newspaper and a digital ad agency, as well as other trends. In my opinion the most difficult problems traditional media faces are the continuous fragmentation of the media and outdated metrics for measuring advertising impressions. Historically traditional media has benefited immensely from being able to gather millions of viewers on television or reading a newspaper. With more and more channels and multiple sources of free news (online news, blogs, TV, etc) the number of people a single network can attract at any given moment has significantly declined. As a result selling media space has become more difficult. One of the biggest obstacles I have seen account executives encounter is new media. Smart businesses owners are figuring out a large percentage of their traffic is coming from Google; many people have become tired of ads being pushed at them and prefer to do a quick search and read reviews on Google and Yelp. This is a great concern for advertisers who worry about the ROI of their advertising. It is much easier to measure the success of digital campaigns and to optimize them. Digital ads also offer superior targeting techniques such as demographic based ads, interest based ads, and cookie tracking where advertisers can retarget you after you visit a site. In order to survive the transition it is essential traditional media embraces the digital platform.

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The conclusion or a new beginning

My time here at LevLane has been quite the experience. I’ve learned so much from so many different industries: Banking, Recycling, Law, Senior Living Communities, etc. I’ve done comparative analyses, I’ve attended status meetings for different clients, I’ve even got the pleasure of going on the South Philly Murals Tour to look at the beauty of graffiti rather than the tagging aspect. My time here has only been a short semester, but the knowledge I’m taking away from here is invaluable. Whether I stay on as an intern here for the next semester with the potential of being hired upon graduation, or if I venture out into new opportunities, I have learned skills that will make me a valuable asset to any agency or company I do indeed end up working for. For anybody interested in a smaller,credible agency, where the people are very nice, energetic, hard-working, and dedicated to the work they produce, I recommend looking into LevLane; a decision that will offer you a very valuable and relevant experience.

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Last Day Interning at Cities2Night

Drinks. Food. Style. Music. Events. Philadelphia.

Today was the last day of my internship at cities2night. Nothing out of the ordinary happened, it was just an average day in the office. Today was actually supposed to be the day where I present my final project to my manager but that didn’t happen which is kind of disappointing. The timeline of the project was not planned out properly and there was no time to fit the project in to the already busy schedules of everyone at cities2night. I was looking forward to the project though because I actually took the time to come up with some great ideas. Even though the last day was not as expected, I really enjoyed my time as an intern at cities2night. The company is very casual but still holds a high level professionalism. I could definitely see myself working in the field of event planning/marketing. I am glad that I was given the opportunity to intern at this company. I was worried that I would end up at an internship that was boring and wouldn’t  have me engaged in any real world experiences but cities2night was able to provide me with a semester  that constantly had me engaged.  I was pleased when my manager told me that if they had an entry level position, they would love to hire me. It makes me feel very accomplished with myself and with the work that I completed while at cities2night. I would highly recommend this internship to anyone who is interested in event planning. It is a career that is both fun and demanding at the same time.

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Maiden Media: Small Agency Experience

This week will mark my final week at my internship as an account manager for Maiden Media. This was my first internship experience and I can say that it will be one I will value for a long time and never forget. For those of you who haven’t read my previous posts or are unfamiliar with Maiden Media, they are a start up interactive ad agency who just celebrated their 1 year anniversary this past October. I am very grateful to have had the opportunity to be part of Maiden for the semester. And when I say a part of, I really mean it. My experience there was spent feeling like a member of the actual team. I wasn’t expected to do mindless tasks like filing or running errands, instead I was treated as a real member by being in charge of tasks, assiging tasks, and speaking with clients. I can say that I had a real hands on experience in the account management department and that my contributions were considered and appreciated.

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Management, Time Management

I have been diagnosed with procrastination, and it is not a case of the mild variety. I’ve been procrastinating since the third grade. It has only gotten worse over time with longer deadlines for assignments in college. I knew it was something I needed to work on, however, I procrastinated on that as well. That was until this semester. With a full course load, interning at MOD nearly 20 hours in two days a week, as well as working at home most weekends, I did not have much free time this semester. MOD was actually pretty busy during the time I was there. They had several big deadlines a week, the stress of moving from one office to another, and were still taking on new clients. Obviously, I was not going to procrastinate on the work they handed me. Things had begun to get a little hectic, and we were suddenly presented with a very organized work list. It was a time management miracle. A list. It provided us with anywhere up to an hour of more time to work on what needed to get done. Without having a meeting in the morning, we could just look at the list and get moving. I opted to use the list method in my own life. Just keeping track of what I needed to get done, visually seeing how much it was, and knowing how little time I had to do it, led me to have the fewest all nighters in a single semester to date.

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MOD Worldwide: Size Doesn’t Matter

I have imagined my future agency working self, as I would imagine most advertising students have, and to be quite honest, I’ve always imagined myself at an agency on the larger side. This might be because I prefer to dream big, but I will admit I was very excited to see what it was like to intern at a smaller agency.
MOD isn’t just smaller; it is tiny. Between two bosses/account managers, a copywriter who comes in once a week, an art director, a graphic designer, a web master, and several interns, the agency itself is pretty small. However, that doesn’t mean meek clients. I have always been under the impression that to work with big names, you would have to work at big time agencies. However, I learned this is not that case from interning at MOD. Their clients may not have been names I necessarily heard of before, as they deal primarily in real estate, but I realized that the clients they do have are serious. And MOD delivers serious solutions. Size is not as much of a factor as I thought it would be in an agency; David can really be on Goliath’s level.

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Where An Intern Fits At A Small Agency

Not me

This a post about where I (as an intern) fit in at Skai Blue Media, a fairly small PR agency. There aren’t separate departments there; when there is a new client the owner assigns an account manager. However, she believes in teamwork so everyone works on each client; the account manager is just the only person to organize all of the data and conduct the media/client relations with that particular project client. Sometimes the decision for the account manager is based on personality rather than experience, or sometimes both. The owner oversees and approves everything that is sent out. She is also the one who usually goes out to meet with clients. Everyone else works under the owner and the interns work under the other employees. There are several other interns, a few PR and marketing interns and another graphic design intern besides me. There are no policies regarding interns, there are not any informal rules either. The whole agency is very casual with a relaxed atmosphere (which I am very thankful for). I hear about interns fetching coffee all day, answering phones or hanging up fliers, that is not me. At one point I had to go around and ask clients about an event in person because Skai Blue just doesn’t possess the manpower to do it in a timely fashion without the intern’s help. I actually did end up handing out fliers one time but it was pretty cool because I was the one who designed the flier. Even when I mess up something I am always corrected in a non-harsh manner so that it doesn’t happen again. My experience as an intern is no classic intern horror story.

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Client Interaction

Recently at my internship at Maiden Media Group,  I had the opportunity to interact with one of their clients on a more personal level.  One of the agency’s newest clients is an elegant local antique store, More Than Old. Part of the services More Than Old is obtaining from Maiden Media is a website design to help get their name out to local Philadelphians as well as make their current website more up to date and professional.   As an account management intern, I was assigned to this new account and have had the opportunity to meet with the owner of the store and correspond with her directly about plans for the site.   As part of the new design, More Than Old requested new photographs be taken of the store and items to be displayed on the new site.   This past Monday, I joined Maiden’s PR  Director who just so happens to have a great eye when it comes to photography for a photoshoot at  More Than Old.  Although the shoot didn’t last more than 2hours, it was a great chance to get to know the owner better!  I enjoyed being able to connect with the client one-on-one in a relaxed setting.  I think that it is important for account managers to form a good relationship with the client and take the time to get to know them the best!   The next step for More Than Old is to re-write the copy and get started on the acutal design for the site.  I’m looking forward to what the creative team has in store for the old-fashioned website!

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Weston Fitness – Exploring Social Media

Social Media is free and pretty much everyone uses it.  At Weston Fitness, I control all aspects of both our Facebook pages (one is a business to “like” with a more professional feel and the other is a person that we can be less formal on)  I have currently doubled our amount of friends and am gaining more friends by adding incentives, such as free coupons and gift certificates, and the opportunity for friends to get important information first and be able to comment or ask me questions about anything.  I also work with websites such as BuyWithMe and Philly Daily Deals in order to make some money.  At these websites, people can choose to buy a deal that is usually about 75% off the original price and if enough people buy the deal, it goes through.  We had success with this because the websites only take a small percentage out of the money made.  This is a great way to get members to get their friends and family involved because if the minimum number of required buyers isn’t reached then the deal is cancelled and the buyers credit cards won’t be charged, so people want their friends and others to know about these deals in order to actually get them.  Basically I have learned that the right attention grabbers include free stuff, impressive and informative flyers, and interesting messages/statuses that people enjoy reading.  It is easier to promote social events that we have through facebook by making them “events” and it also gives us an opportunity to promote the venue where the social event will be taking place so they can promote us in return.  Overall, social media is a great way to meet your specific target audience and everyone they know as well.  Gaining friends is harder than it appears to be, but we now have friends that participate in our page and give us feedback about what is and isn’t working with the fitness center.  I love the opportunity to be able to to speak directly with the members and prospective members who may have questions about the gym or anything else we are involved in.

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Weston Fitness – Health Fair

After working at Weston Fitness doing their PR, Marketing, and Advertising for two months, my boss and I planned a Health Fair in the lobby of 1818 Market (a huge office building on Market Street).  In order to set this up, I a lonely intern, got to go sit in on a meeting with the owner of this building in his beautiful office furnished luxuriously with a long mahogany conference table.  He agreed to have the Health Fair in his lobby and we got started with the planning.  We had to get all the staff in the fitness center to be able to work with us for the day in order to make this event a success.  I made flyers that were email blasted to all the businesses in that building and created different raffles and games that would make the fair more exciting.  I contacted local businesses in the area that would supply food, such as bagels, fruit, coffee/tea, and samples of other healthy foods.  I controlled where the tables went and how the signs were hung in order to catch the most attention of the crowd, but we could only do so much with the space that was available.  We had a projection on the wall with images of the fitness center and what we offer.   Some of our trainers were able to demonstrate how to use some of our equipment such as kettle bells, and others were able to give free fitness analysis by checking blood pressure and if the participant wanted, they would check their body fat percentage.  Our partners at Phila Massage gave free massages, which the employees really enjoyed.  Overall the event was a great success.  It enabled us a chance to tell everyone where we are located (right across the street, but its not extremely noticeable) and we got a bunch of membership signups, which according to my boss is “HUGE!”  I learned that it takes the cooperation of everyone at a business in order to make such a large event a success.  Everything worked out without a problem, and now I am looking back on the event and thinking of ways in which to make the next one even better!

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