December 2010

Norton: Deny Digital Dangers…

I’m no expert on Asian culture, but right away I picked up on something about this ad and I could be wrong about it. From my understanding, older women don’t wear their hair down (if it’s long). Instead they have…

Nikon Pour L’homme?

This certainly isn’t a vintage ad, but it’s older than you may think. Personally, I can never get enough of those earth tones. Not to mention it’s a beautiful shot. It has an air of sophistication about it. I dig…

Traditional Media in the Digital Era

Traditional media is having difficulty adjusting to the digital media environment. In this post I will discuss what adaptations I believe need to be for traditional media companies to continue to compete. My opinions are based on my experience interning…

Value Beyond the Message

Offering consumers value for their time is an essential aspect of good advertising. One thing I learned while interning at City Paper is that products with high demand receive the best response from advertising. If you are selling something people…

The conclusion or a new beginning

My time here at LevLane has been quite the experience. I’ve learned so much from so many different industries: Banking, Recycling, Law, Senior Living Communities, etc. I’ve done comparative analyses, I’ve attended status meetings for different clients, I’ve even got…

Last Day Interning at Cities2Night

Today was the last day of my internship at cities2night. Nothing out of the ordinary happened, it was just an average day in the office. Today was actually supposed to be the day where I present my final project to my…

You're as good as you make yourself to be

Both my advertising classes and internship have taught me a lot about the business.  But the truth is, you have to do more than just the basics.  As many people in college soon come to realize for a fact, it’s…

School's Over

What can I say – school is over. Other than that there isn’t much else. It was a fun ride but all good things come to an end. Now i’m ready to start something great. My time at LevLane has…

What's So Wrong with Being an Intern?

I did not run across many problems throughout the course of my internship.  Yes, there were some minor set backs, but not anything that I would really consider a negative experience.  However, there is one exception.  In once case I…

Real Estate Advertising and Change

Real Estate advertising can almost be an entity all to itself.  It seems that once a realtor finds a system that works for them, there is not much change.  Yes, as new mediums become prevalent, such as online vs. print,…

Thank Goodness for My Internship or Else…

I could have ended up in an entry-level job that I absolutely despised! While I thoroughly enjoyed the time I spent interning at ReminderMedia this Fall, and gained a lot of valueable skills and experience, I must say that the number one thing I…

My last days at MOD….or not?

The fall semester is coming to a close. My student career at Temple is nearing its end. But it looks like my time at MOD has only just begun.  By the grace of the employment gods I have been offered…

As it comes to an end.

As my internship is coming to an end with about 6 days left I have begun to assess some of the major things I have learned, skills I have refined and what I have truly got out of interning with…

Social Media, An Essay

In 2003, Mark Zuckerberg co-created a new definition for connectivity in his Harvard dorm room–He called it Facebook. He gave “people the power to share and make the world more open and connected.” Today, 500 million users worldwide are connected…

Wrapping up at p2n

Interning at philly2night this semester has been such a great experience. Before completing my semester  in the office I was asked to fill an internship evaluation. Here was what I had to say: My favorite aspect of interning was having…

More Research Before Applying

Do some research about the company you’re interning with and then do some more. When I started applying for internships I was just sending out my resume like crazy. I would go to the company’s website and poke around for…

All good things must come to an end…

PHL17 has been a very fun and rewarding experience. After only a week of interning, I found my own artwork on the side of a Septa bus! A few weeks later, I worked a meet and greet with Charlie Manuel…

The True Teachings Of A Good Internship

When students hear the word internship, they assume that it will involve a lot of doing the work that no one else wants to be any part of. Running errands, getting coffee and drinks and being the one to run…

Social Networking vs. Traditional Networking

Here’s a question that was thrown around at Maiden Media (originating from their PR guy): Is social networking taking away from the value of traditional, face-to-face networking. Or, to present the question in a different manner, is internet networking making…

Digital Component

While interning at W Magazine I have strengthened pre-existing workplace skills, developed a thorough understanding of the editorial process and learned about the overall functioning of a magazine. I have also learned that while the magazine industry is a profitable…

English Dept. Internship Update

I’ve learned a lot during my internship with the English Department. The biggest learning experience was discovering everything that goes into producing a complete project. Not only does the project need to be completed it still has to be produced…

Maiden Media: Small Agency Experience

This week will mark my final week at my internship as an account manager for Maiden Media. This was my first internship experience and I can say that it will be one I will value for a long time and…

Management, Time Management

I have been diagnosed with procrastination, and it is not a case of the mild variety. I’ve been procrastinating since the third grade. It has only gotten worse over time with longer deadlines for assignments in college. I knew it…

MOD Worldwide: Size Doesn’t Matter

I have imagined my future agency working self, as I would imagine most advertising students have, and to be quite honest, I’ve always imagined myself at an agency on the larger side. This might be because I prefer to dream…

Where An Intern Fits At A Small Agency

This a post about where I (as an intern) fit in at Skai Blue Media, a fairly small PR agency. There aren’t separate departments there; when there is a new client the owner assigns an account manager. However, she believes…

First Agency Experience

My intern work at a small public relations agency is not at all like doing work in an academic environment. In a way, it actually reminds me of working for myself. The main difference is that instead of my clients…

My Better Philly Debut!

Interning at a television station sure has its perks! I was asked by the Production/Promotion Manager if I was willing to be on TV because they needed someone to demo a product for the Better Philly segment. So I figured…

Anthropologie

Ever since high school, I have been a huge fan of the way Anthropologie markets and deisgns their products. When I found out I was chosen to be one of the visual design interns at Anthropologie in Center City, I…

Know Your Company: LevLane

My name is Liz Ziegler and I’m currently interning with LevLane Advertising in center city.  I’m working in the traffic/production department. Everyone is so welcoming and helpful here and it’s a great experience.  I recommend to anyone who is looking…

Positive Aspects of Harmelin Media

I started my internship at Harmelin Media on September 8, 2010. It has been nothing but a positive environment from the moment that I walked in the door. Everyone here is so friendly and willing to help that I have…

In my last post I talked about March of Dimes’ Prematurity Awareness Month and how we wanted to get buildings lit up in purple to spread awareness about the problems of premature birth.  The summer intern started the process and…

Holiday Preparation

Holiday prep is one of the most anticipated jobs in the visual arts department at any retail store.  The preparation for the design concepts at Anthropologie began at the end of October.  The work we had to do can only…

What an Internship really teaches you.

Throughout this internship I have learned and experienced many things. Just the idea of getting up in a weekday and knowing that you are going somewhere else besides school is a great feeling. Driving into work as if you were…

I Just Saw Evan Turner.

When my internship with the Philadelphia 76ers comes up in conversation, people tend to think it’s a little cooler than it actually is. People tend to think “basketball” and automatically assume the internship is all fun and games; it’s not.…

When i first got to Philly2Night I was asked to make a list of any goals or outcomes that I expected to receive from my internship. And although I knew what I expected from the internship I had no idea just how…

Client Interaction

Recently at my internship at Maiden Media Group,  I had the opportunity to interact with one of their clients on a more personal level.  One of the agency’s newest clients is an elegant local antique store, More Than Old. Part…

Weston Fitness – Exploring Social Media

Social Media is free and pretty much everyone uses it.  At Weston Fitness, I control all aspects of both our Facebook pages (one is a business to “like” with a more professional feel and the other is a person that…

Weston Fitness – Health Fair

After working at Weston Fitness doing their PR, Marketing, and Advertising for two months, my boss and I planned a Health Fair in the lobby of 1818 Market (a huge office building on Market Street).  In order to set this…