December 2010

Norton: Deny Digital Dangers…

I’m no expert on Asian culture, but right away I picked up on something about this ad and I could be wrong about it. From my understanding, older women don’t wear their hair down (if it’s long). Instead they have a shorter “mom” haircut (mother or not) or they have it pinned back and up. So to see this woman like this I immediately thought 2 things. Either she saw a ghost or she is a ghost. I’m sure the former of the 2 is what the art director was going for. If she was a young woman (not wearing a nightie), this wouldn’t look strange at all. She could be a J-pop star.

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Nikon Pour L’homme?

This certainly isn’t a vintage ad, but it’s older than you may think. Personally, I can never get enough of those earth tones. Not to mention it’s a beautiful shot. It has an air of sophistication about it. I dig the subtlety of the type. I actually used a similar concept for my first art direction project. The Nuvis S looks like cologne. I made a bag that looked like perfume. I suppose that’s why this ad just jumped out at me.

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Traditional Media in the Digital Era

Traditional media is having difficulty adjusting to the digital media environment. In this post I will discuss what adaptations I believe need to be for traditional media companies to continue to compete. My opinions are based on my experience interning at a newspaper and a digital ad agency, as well as other trends. In my opinion the most difficult problems traditional media faces are the continuous fragmentation of the media and outdated metrics for measuring advertising impressions. Historically traditional media has benefited immensely from being able to gather millions of viewers on television or reading a newspaper. With more and more channels and multiple sources of free news (online news, blogs, TV, etc) the number of people a single network can attract at any given moment has significantly declined. As a result selling media space has become more difficult. One of the biggest obstacles I have seen account executives encounter is new media. Smart businesses owners are figuring out a large percentage of their traffic is coming from Google; many people have become tired of ads being pushed at them and prefer to do a quick search and read reviews on Google and Yelp. This is a great concern for advertisers who worry about the ROI of their advertising. It is much easier to measure the success of digital campaigns and to optimize them. Digital ads also offer superior targeting techniques such as demographic based ads, interest based ads, and cookie tracking where advertisers can retarget you after you visit a site. In order to survive the transition it is essential traditional media embraces the digital platform.

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The conclusion or a new beginning

My time here at LevLane has been quite the experience. I’ve learned so much from so many different industries: Banking, Recycling, Law, Senior Living Communities, etc. I’ve done comparative analyses, I’ve attended status meetings for different clients, I’ve even got the pleasure of going on the South Philly Murals Tour to look at the beauty of graffiti rather than the tagging aspect. My time here has only been a short semester, but the knowledge I’m taking away from here is invaluable. Whether I stay on as an intern here for the next semester with the potential of being hired upon graduation, or if I venture out into new opportunities, I have learned skills that will make me a valuable asset to any agency or company I do indeed end up working for. For anybody interested in a smaller,credible agency, where the people are very nice, energetic, hard-working, and dedicated to the work they produce, I recommend looking into LevLane; a decision that will offer you a very valuable and relevant experience.

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Last Day Interning at Cities2Night

Drinks. Food. Style. Music. Events. Philadelphia.

Today was the last day of my internship at cities2night. Nothing out of the ordinary happened, it was just an average day in the office. Today was actually supposed to be the day where I present my final project to my manager but that didn’t happen which is kind of disappointing. The timeline of the project was not planned out properly and there was no time to fit the project in to the already busy schedules of everyone at cities2night. I was looking forward to the project though because I actually took the time to come up with some great ideas. Even though the last day was not as expected, I really enjoyed my time as an intern at cities2night. The company is very casual but still holds a high level professionalism. I could definitely see myself working in the field of event planning/marketing. I am glad that I was given the opportunity to intern at this company. I was worried that I would end up at an internship that was boring and wouldn’t  have me engaged in any real world experiences but cities2night was able to provide me with a semester  that constantly had me engaged.  I was pleased when my manager told me that if they had an entry level position, they would love to hire me. It makes me feel very accomplished with myself and with the work that I completed while at cities2night. I would highly recommend this internship to anyone who is interested in event planning. It is a career that is both fun and demanding at the same time.

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