January 2011

Target: Behind the Bullseye

Recently, I saw a Target documentary titled “Behind the Bullseye” a couple of days ago on CNBC and it explained how the brand has become such a power player amidst the ever changing economy. I posted about Target’s Black Friday campaign not too long ago. Watching the brand’s evolution from alternative discounter to national superstore, one has to wonder how it was possible. Target created a PR spin on discounted goods. People who could afford to, were in love with the shopping experience of an upscale department store. From intricate fixtures to elegant displays, it was very much an “in the moment” sort of thing. Think of retail therapy. Target took the approach that people with less money wanted good quality items as well. The trick was to convince people with more money that they weren’t getting an inferior product because they are predisposed to perceived value. I’ve heard a saying that goes like this, “It’s not how much you earn, but how much you save.” Target made it hip to be thrifty. As it gets harder to squeeze a dollar, consumers have lowered their guard against discounters. It’s hard to deprogram the mentality that, “if something costs more it must be worth more.” Right? We live in a consumerist society and given the shaky economy many backs are against the wall.

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The Hit Man…

Philadelphia Mob Hit Man John Veasey

This composition would make an amazing outdoor installation, but I could understand neighborhood groups not wanting to glorify mafioso (especially since the fascination has died down). It’s credited to mosaic portrait artist, Jason Mecier. It would fit right in at the Magic Gardens (of crime). It’s like MacGuyver’s war chest. I’m really curious as to where this piece ended up. If I could buy it, I’d turn it into a coffee table. Not a single piece of Scarface power art can touch this.

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Shape-up for the New Year with Skechers

I don’t think there were any knockout holiday spots this year. There was some singing, dancing, and shopping, but nothing too memorable (at least not for me) until I saw this Skechers ad. This spot is clever in that it’s positioned for everyone. Getting your wife or significant other a treadmill, or any piece of workout equipment for that matter, as a holiday gift is like admitting she has a fault that you would like fixed. Although some would appreciate it, women generally don’t want to hear that especially not around this time. It’s like getting your mom a toaster and then asking her to make you some toast.

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