March 2011

98.1 WOGL: Greatest Hits of the 60s, 70s, & 80s

In January I started an internship at CBS Radio’s 98.1 WOGL.  This radio station reaches an older demographic (25-54) and plays the gratest hits of the 60s, 70s, and 80s.

One might ask… Ashley, why do you think you would fit in at a radio station that does not even reach your demographic?  And my answer for that:  I already know how to generally reach my demographic since I’m apart of it!  I’m knowledgeable of what is hip and new, and have experience with reaching out to college students.  What I am interested in at this internship is that I can learn how to target an older demo, and compare the differences in how to approach younger people and older people.

Read more on 98.1 WOGL: Greatest Hits of the 60s, 70s, & 80s…

The Axe Effect

This print ad for Axe body spray was brought to my attention today, and I thought it might be time to comment on Axe’s advertising which is– surprisingly, clever. Of all the body sprays, deoderants, and male cleansing products, Axe undoubtedly holds a place in the market as one of the most frequently advertised. Their variety of ads span back through a number of campaigns– most of which objectify women in some way. Some of the ads are simply composed of half-naked females oggling over a male (who is, of course, wearing Axe). Other ads highlight a number of things that men “want” from women (ie: “OK, i’ll get back into bed with you, but i’m not taking off my heels,” or “I threw away all the porn under your bed, and got you new porn”…And more things that men ‘want’ from their girlfriends). I find this nun ad to be the most clever, because it is a more subtle way of saying that women will be turned on by how good you smell.

Read more on The Axe Effect…

learn the lingo


Something that has become rather evident to me not only just at my internship this Spring, but also around campus at Temple my senior year is that it is absolutely necessary that you learn the lingo and commonly used terms in your field. I am personally an Art Direction major, which I’m sure means I have been exposed to a slew of terms that an Account Manager is unfamiliar with, and visa versa. These terms and concepts are catered per-field, and though it is not a bad idea to familiarize yourself with as much as possible, you certainly need to get the ones that constantly apply to you down-pact. For instance, if you are a senior Art Direction major you should know what Adobe Illustrator is. Unfortunately though, this is not always the case. I feel like a major problem now is that students feel timid when asking questions. If material is presented in a classroom and you don’t understand it, then you need to ask. If someone uses a term loosely in conversation and you don’t understand it, a red flag should go up. You may not need to cease the conversation right then and there, or interrupt a lecture.. but it does make sense to jot the term down and Google it later, ask a friend, etc. You should become as familiar as possible with everything concerning your line of work. If you don’t put an effort into learning, this is only going to hurt you in the long run. What if at your internship, (or, as time is creeping by and May is approaching), your full time job asks you to save a PDF file, or a TIFF and you don’t know what that means (these are clearly very elementary examples)? Or what if they tell you the ascenders on the type you chose detracted from the design and you don’t know what that means? You need to ask. Forget being embarrassed or scared. You’ll be more embarrassed when work is not saved properly and you get called out, and then rather scared when your skill-set is questioned and you may be looking for a new employer. Overall it is just important in general to be passionate about what you’re doing. I feel like this applies especially to students. We will have the upper hand amongst our competitors if we are more familiar with the industry. If at an interview an employer asks how familiar you are with let’s say.. DreamWeaver, even if you are not very familiar with the program but know some things saying, “I don’t have a lot of personal experience, but I’ve seen the platform being used before and have some basic knowledge,” sounds better than, “what’s that?” You can’t be expected to be an expert at everything, especially as a recent graduate. However, testing the waters can never be detrimental to your success. If you don’t care about the new forum, new imaging format, or sharing method..why should anyone else? Does anyone else agree? In order to succeed in this day and age you need to not only care and be proactive, but also engage others. If you don’t keep up with the pack, you’ll only fall behind.

Read more on learn the lingo…

1+1+x=Marketing?

I have been interning at The Nouveau Image for about two months now. As I mentioned in my last post it has been a very interesting, and awarding experience. This experience, however, has allowed me to explore something that I have not been able to experience in the classroom. What am I talking  about you ask; I am talking about the difference between Public Relations (PR) and Advertising.

Read more on 1+1+x=Marketing?…

I don’t think my title should be ‘intern’


And I mean that in a good way.  I started an account management internship at the Brownstein Group in January.  The Brownstein Group is a full service advertising agency in Center City.  Some of their clients include IKEA, Comcast SportsNet, and the Philadelphia Auto Show.  Before starting my experience, I assumed my daily tasks would primarily consist of busy work.  Well, I was wrong.  While there are times I do busy work, I have been much more involved than I could have imagined.  I create PowerPoints and present them to the creative team, sit in on real client meetings, and write creative briefs.  I definitely did not expect to do (some of) what account managers do everyday.  The one thing I have learned about interning is when you first speak to your internship coordinator about what you would like to get out of the experience, don’t be shy!  I told the account manager that I am working under that I would like to feel like I am more than an intern and help on a more involved level than just busy work.  She definitely made this happen for me.  Being vocal on my first day about what I wanted to do has made all the difference.  Considering the account manager had interned at Brownstein before being hired, she understood where I was coming from.  Internships are about real world experience after all, so jumping on the opportunity to do what I am going to do after graduation is a no brainer.

Read more on I don’t think my title should be ‘intern’…

Chivas Regal speaks for itself…

Ebony Magazine August '79

 

A couple of days ago we had a discussion about genericide in Morality and Law (ad course). While I like this ad especially given how old it is, this wouldn’t fly today. I don’t really think genericide is a problem unless I dislike the dominant brand. So what is genericide? It’s when a brand’s recognition overtakes an entire category. I resent that people call mp3 players, iPods. I had a first generation mp3 player (Compaq iPaq) 10 years ago and back then it was mind blowing. I loved it and I still have it… somewhere. Other examples include: Kleenex, Xerox, Band-aid, Swiffer, Brillo, and maybe even Coke.

Read more on Chivas Regal speaks for itself……

Fancy Feast~ Will You Marry Us?

I’m in my final semester at Temple and on more than one occasion I’ve heard people say that they’ve learned more in this last semester than all the others combined. I don’t agree completely, but I understand where they’re coming from to an extent. I see things differently now after hearing so many perspectives on the industry, on what makes a good campaign, and on what motivates people. Campaigns and portfolio (ad courses) really get to the root of building a case for branding and execution.

Read more on Fancy Feast~ Will You Marry Us?…

Why didn’t you respond to my TXT?

As indirect communication steadily becomes the standard form of communication these days, it is imperative that businesses and advertisers adapt to remain relevant in the consumer’s mind.

A surefire way to lose a customer, in this new era of digital communication, is to overlook engaging in conversation–especially if the consumer has targeted you for discourse.

Read more on Why didn’t you respond to my TXT?…

Need Cash?

Face it, most likely you’re tight on cash just like every other college student in America. Temple University’s Career Center is having a part-time job fair so that you can earn some extra cash. These jobs are not for work study employment and some of the participating organizations are looking to hire students for the summer as well. Being broke is not fun so here’s your chance to change your current financial situation without requiring too much of your time.

Read more on Need Cash?…

Make Your Own Political Ad

New York City’s Museum of Moving Image offers users a chance to create their own political TV ad online. You can upload your own media and experiment with different effects and transitions. It may seem like fun and games but if you do a really good job you just might want to add it to your portfolio!

Read more on Make Your Own Political Ad…