March 2011

98.1 WOGL: Greatest Hits of the 60s, 70s, & 80s

In January I started an internship at CBS Radio’s 98.1 WOGL.  This radio station reaches an older demographic (25-54) and plays the gratest hits of the 60s, 70s, and 80s.

One might ask… Ashley, why do you think you would fit in at a radio station that does not even reach your demographic?  And my answer for that:  I already know how to generally reach my demographic since I’m apart of it!  I’m knowledgeable of what is hip and new, and have experience with reaching out to college students.  What I am interested in at this internship is that I can learn how to target an older demo, and compare the differences in how to approach younger people and older people.

Read more on 98.1 WOGL: Greatest Hits of the 60s, 70s, & 80s…

The Axe Effect

This print ad for Axe body spray was brought to my attention today, and I thought it might be time to comment on Axe’s advertising which is– surprisingly, clever. Of all the body sprays, deoderants, and male cleansing products, Axe undoubtedly holds a place in the market as one of the most frequently advertised. Their variety of ads span back through a number of campaigns– most of which objectify women in some way. Some of the ads are simply composed of half-naked females oggling over a male (who is, of course, wearing Axe). Other ads highlight a number of things that men “want” from women (ie: “OK, i’ll get back into bed with you, but i’m not taking off my heels,” or “I threw away all the porn under your bed, and got you new porn”…And more things that men ‘want’ from their girlfriends). I find this nun ad to be the most clever, because it is a more subtle way of saying that women will be turned on by how good you smell.

Read more on The Axe Effect…

learn the lingo


Something that has become rather evident to me not only just at my internship this Spring, but also around campus at Temple my senior year is that it is absolutely necessary that you learn the lingo and commonly used terms in your field. I am personally an Art Direction major, which I’m sure means I have been exposed to a slew of terms that an Account Manager is unfamiliar with, and visa versa. These terms and concepts are catered per-field, and though it is not a bad idea to familiarize yourself with as much as possible, you certainly need to get the ones that constantly apply to you down-pact. For instance, if you are a senior Art Direction major you should know what Adobe Illustrator is. Unfortunately though, this is not always the case. I feel like a major problem now is that students feel timid when asking questions. If material is presented in a classroom and you don’t understand it, then you need to ask. If someone uses a term loosely in conversation and you don’t understand it, a red flag should go up. You may not need to cease the conversation right then and there, or interrupt a lecture.. but it does make sense to jot the term down and Google it later, ask a friend, etc. You should become as familiar as possible with everything concerning your line of work. If you don’t put an effort into learning, this is only going to hurt you in the long run. What if at your internship, (or, as time is creeping by and May is approaching), your full time job asks you to save a PDF file, or a TIFF and you don’t know what that means (these are clearly very elementary examples)? Or what if they tell you the ascenders on the type you chose detracted from the design and you don’t know what that means? You need to ask. Forget being embarrassed or scared. You’ll be more embarrassed when work is not saved properly and you get called out, and then rather scared when your skill-set is questioned and you may be looking for a new employer. Overall it is just important in general to be passionate about what you’re doing. I feel like this applies especially to students. We will have the upper hand amongst our competitors if we are more familiar with the industry. If at an interview an employer asks how familiar you are with let’s say.. DreamWeaver, even if you are not very familiar with the program but know some things saying, “I don’t have a lot of personal experience, but I’ve seen the platform being used before and have some basic knowledge,” sounds better than, “what’s that?” You can’t be expected to be an expert at everything, especially as a recent graduate. However, testing the waters can never be detrimental to your success. If you don’t care about the new forum, new imaging format, or sharing method..why should anyone else? Does anyone else agree? In order to succeed in this day and age you need to not only care and be proactive, but also engage others. If you don’t keep up with the pack, you’ll only fall behind.

Read more on learn the lingo…

1+1+x=Marketing?

I have been interning at The Nouveau Image for about two months now. As I mentioned in my last post it has been a very interesting, and awarding experience. This experience, however, has allowed me to explore something that I have not been able to experience in the classroom. What am I talking  about you ask; I am talking about the difference between Public Relations (PR) and Advertising.

Read more on 1+1+x=Marketing?…

I don’t think my title should be ‘intern’


And I mean that in a good way.  I started an account management internship at the Brownstein Group in January.  The Brownstein Group is a full service advertising agency in Center City.  Some of their clients include IKEA, Comcast SportsNet, and the Philadelphia Auto Show.  Before starting my experience, I assumed my daily tasks would primarily consist of busy work.  Well, I was wrong.  While there are times I do busy work, I have been much more involved than I could have imagined.  I create PowerPoints and present them to the creative team, sit in on real client meetings, and write creative briefs.  I definitely did not expect to do (some of) what account managers do everyday.  The one thing I have learned about interning is when you first speak to your internship coordinator about what you would like to get out of the experience, don’t be shy!  I told the account manager that I am working under that I would like to feel like I am more than an intern and help on a more involved level than just busy work.  She definitely made this happen for me.  Being vocal on my first day about what I wanted to do has made all the difference.  Considering the account manager had interned at Brownstein before being hired, she understood where I was coming from.  Internships are about real world experience after all, so jumping on the opportunity to do what I am going to do after graduation is a no brainer.

Read more on I don’t think my title should be ‘intern’…

Chivas Regal speaks for itself…

Ebony Magazine August '79

 

A couple of days ago we had a discussion about genericide in Morality and Law (ad course). While I like this ad especially given how old it is, this wouldn’t fly today. I don’t really think genericide is a problem unless I dislike the dominant brand. So what is genericide? It’s when a brand’s recognition overtakes an entire category. I resent that people call mp3 players, iPods. I had a first generation mp3 player (Compaq iPaq) 10 years ago and back then it was mind blowing. I loved it and I still have it… somewhere. Other examples include: Kleenex, Xerox, Band-aid, Swiffer, Brillo, and maybe even Coke.

Read more on Chivas Regal speaks for itself……

Fancy Feast~ Will You Marry Us?

I’m in my final semester at Temple and on more than one occasion I’ve heard people say that they’ve learned more in this last semester than all the others combined. I don’t agree completely, but I understand where they’re coming from to an extent. I see things differently now after hearing so many perspectives on the industry, on what makes a good campaign, and on what motivates people. Campaigns and portfolio (ad courses) really get to the root of building a case for branding and execution.

Read more on Fancy Feast~ Will You Marry Us?…

Why didn’t you respond to my TXT?

As indirect communication steadily becomes the standard form of communication these days, it is imperative that businesses and advertisers adapt to remain relevant in the consumer’s mind.

A surefire way to lose a customer, in this new era of digital communication, is to overlook engaging in conversation–especially if the consumer has targeted you for discourse.

Read more on Why didn’t you respond to my TXT?…

Need Cash?

Face it, most likely you’re tight on cash just like every other college student in America. Temple University’s Career Center is having a part-time job fair so that you can earn some extra cash. These jobs are not for work study employment and some of the participating organizations are looking to hire students for the summer as well. Being broke is not fun so here’s your chance to change your current financial situation without requiring too much of your time.

Read more on Need Cash?…

Make Your Own Political Ad

New York City’s Museum of Moving Image offers users a chance to create their own political TV ad online. You can upload your own media and experiment with different effects and transitions. It may seem like fun and games but if you do a really good job you just might want to add it to your portfolio!

Read more on Make Your Own Political Ad…

Finished my test!

My name is Jin and I have been here at Two 1 Five Design Group for couple of weeks. I have been in training for a bit and getting tested on some of my skills. My supervisor has assigned me a test to see if I could handle some of the tasks therefore, he wanted me to make a couple of newspaper ads, a couple of business cards, and social media pages for my mom’s store. I think he wanted to see if I knew how to use the programs and tools and such. So, I’ve been working on them for a while with actual real work at the same time. I don’t think I’m actually allowed to show the “real” work because they aren’t mine to show. Technically, I think it’s the clients ownership, so I just decided to show the business card that I made as a test. It’s been good here at Two 1 Five. Very relaxing because it’s a small office in his.. three story apartment. Because his office is in his apartment it’s kind of weird because sometimes he’s wearing his pajamas and there’s nothing wrong with being comfortable but I wonder… could I wear like a hat to work too? It’s a weird feeling because it’s like a professional job but at the same time he is such a laid back guy. But from time to time, he keeps me on my toes and makes sure I have everything correct. I realized things need to be in such detail and I need to check, check, then check again to make sure there are no errors because I’ve made errors without even realizing they were there. Overall, it’s fun and exciting!

Read more on Finished my test!…

Make yourself more valuable to the organization!

The Avenue at Night

Interning at the Avenue of the Arts (a non-profit organization) has proven to be an exciting and full-filling position.  I’m working under the Marketing Coordinator and the Executive Director.  Right now, we’re working to create presentations to inform businesses of who we are, what we do, and how we can partner with them to benefit both parties involved.  Since it’s a small office, I get to be involved in this process and I’ll be helping them to present our partnership opportunities.

Read more on Make yourself more valuable to the organization!…

It’s a Pleasure to See Me

Hello my name is Hannah Webster and I am currently interning at the Temple University Office of Sustainability. You may have seen the ad on the left around campus.  Well, I created it. So far, I have created fliers, banners, and ads for the office promoting campus sustainability week, RecycleMania, and guest speaker, Van Jones.

Read more on It’s a Pleasure to See Me…

Bubble wrapping a typewriter

The title of this blog is very unusual, much like my internship experience at Quaker City Mercantile. I started interning at QCM in October and had no idea what the experience would be like. This was my first internship, and although I do well in my classes being out in the real world is totally different. Everyone at the agency is very nice and willing to assist me. The office is beautiful yet quirky with wallpaper in the bathroom with black and white faces all over it making it look like people are watching you. I love the unexpectedness of the agency. For example, as you could have guessed from the title, I had to wrap up a vintage type writer and mail it to London. This is just one of my daily tasks. I also do a lot of press for the agency by updating their website. Although PR is not my desired profession, working with press helps me learn about the clients the agency works with. I was also able to shadow an account executive (what I am studying at Temple) which was very exciting. I wish I had more opportunities to help the account executives out since that is what I am interested in, but they always seem so busy and I don’t want to disturb them. Does anyone else feel this way at their internship?

Read more on Bubble wrapping a typewriter…

‘Hardcore’ History Ads by The Smithsonian

The bottom reads: “Historically Hardcore.” What a great angle- especially coming from an institution as regarded as the Smithsonian! Check out two other examples on the most excellent Behance Network.

Update: I wrongly appropriated these ads to the Smithsonian, when in fact they were done as spec by the very talented Jenny Burrows while at the Creative Circus. Her site can be found at https://www.jennyleighb.com/ Just goes to show the amount of professionalism and quality excellence that should be included in your portfolio!

Read more on ‘Hardcore’ History Ads by The Smithsonian…

My child does not need a babysitter; He has his nintendo

I work part time as a waitress in a busy steak house, and it amazes me each and every time I see a child between the ages of 5 and 15 sitting at the table with their parents, completely entranced in their portable gaming system (whether it is a nintendo, an iPad, or a game on their parent’s cell phone– or their cell phone, in most cases. I remember when the average age for getting a cellular device was 12. Now it’s 7– But that’s for another blog.) The child walks into the restaurant without looking up from their game; sits at the table while their parents order their meal without looking up, play in between bites, and leave the restaurant with a glowing electronic device stuck to their face. Besides the questionable effect of an electronic device sitting inches from a childs face at all times, there are a number of problems with this restaurant-gaming scenario:

Read more on My child does not need a babysitter; He has his nintendo…

Behind the Bullseye No.2: Brand to Brand Mayhem

A Target Corporation bank note. Interesting…

I’m back from hiatus and I’m going to continue where I left off with Behind the Bullseye. People are much like brands in that we have our own personal reputations to uphold. Sometimes pretentiousness can be unshakable no matter how subtle. Have you ever gone somewhere and felt suddenly that you shouldn’t have been there to begin with– not because you didn’t belong, but because you couldn’t personally justify it? Certain decades old high fashion designers felt just the same about their brands being sold at Target– a discount store. Did Target go behind the bullseye or behind their backs?

Read more on Behind the Bullseye No.2: Brand to Brand Mayhem…

Kia: Korean or other Wie’s?

In the couple of weeks leading up to spring break, I was given the task of repositioning Kia for a portfolio (class) assignment. We first had to write a letter selling our idea (to the CEO… professor) and then follow that up with some print executions. I think the only rule is that we weren’t allowed to position on price– someone else can always undercut so it’s not a true position.

Read more on Kia: Korean or other Wie’s?…