June 2011

Social Media 101

It’s my 5th week at At Media. So far, I’ve learned a lot about things I thought I had already mastered like social media. Facebook and Twitter alone can be used in ways I didn’t know about for marketing and promotional purposes. What you say, how you say it, who you involve is all a delicate process and needs to be done correctly. It seems so simple posting the specials for a local bar or a sale for a clothes store but truly engaging your audience, talking with them instead of at them, is a skill that I’m learning to perfect. My bosses gave me and the other marketing intern a rundown of how to use social media effectively: how to post, what to post, how to engage users, what posts get the most feedback, what works, what doesn’t. It was very useful and though I’m still learning, I feel I’ve greatly improved. I knew when I started at At Media that I would learn a lot, but I wasn’t expecting to learn so much about sites I use daily.

Read more on Social Media 101…

Aon: One Intern in a Global Environment

On my first day, I felt overwhelmed, I was going to be working for a company with about 60,000 employees in 120 countries and they are the principal sponsor the world’s most popular football (soccer) team, Manchester United. I definitely felt like I was staring into the eyes of a beast but that quickly changed. I am finding out that the corporate world is a much friendlier and inviting environment than you would think.

Read more on Aon: One Intern in a Global Environment…

A Dynamic Organization

When I first made contact with the March of Dimes, applying for this internship position, I wrote that I was excited about the possibility of getting involved with such a dynamic organization. I may have been sucking up a bit, but I wasn’t lying: I had done some research on the company and discovered that its focus had changed quite a bit since its inception.

Read more on A Dynamic Organization…

1210am Home of the Phillies Radio!

This is my third week at 1210am talk radio as a sales intern and it has been a very exciting adventure.  It started off slow because I didn’t have a computer so I spent most days just filing but after I was gifted with a computer I was put to work.  I do research for potential clients such as Philadelphia Community College, Yuengling Brewery, and many car dealerships. Also I get to go out on sales calls with fellow sales associates in my office, so I get a first hand experience with dealing directly with clients.  Out on these sales calls I am learning that you only have one shot to sell an idea to a potential client and you better be organized or they will not waste their time on you.  I am excited to spend the rest of the summer at 1210am and hopefully gain more from this wonderful experience.

Read more on 1210am Home of the Phillies Radio!…

NBC Philadelphia – Marketing Department

The first week is in the books and already I have learned a great deal working at NBC Philadelphia. I was accepted as an intern in the marketing sector of NBC, where my primary duty is to put together sample marketing packages for potential clients. The sample packages that I put together have the possibility of being used for the real clients if my manager feels that the material is what they are looking for. I have worked on two packages in the first 2 days on the job and already they have used part of my sample packages. To be more specific, I had to put a package together for a potential back-t0-school segment, where I was required to integrate NBC segments such as “Sports First”, “Health watch”, “Your News”, and a few others, and incorporate a back-to-school theme and describe how each segment would relate to the theme. One integration that is being used for the actual client from my sample package is the “Your News” segment. “Your News” takes emails from viewers from the local area and shares stories on how they are impacting the community. My idea was to take a local philanthropist who has made a contribution to a local school and share their story on how they are going to significantly impact the school for this upcoming school year. These projects have increased my knowledge on what clients, who are looking for advertising space, what they are looking for when a marketing firm makes a pitch for why they should advertise with their company. I have done sample projects for Wawa and Hormel Foods so far.

Read more on NBC Philadelphia – Marketing Department…

Miles High Productions – Social Online Media

Miles High Productions is a fairly new entertainment/music online marketing firm located in Los Angeles. My primary duty as a remote intern is to market various musicians  by promoting their material on online social media networking websites. At the beginning of every week, the marketing manager messages me a list of responsibilities and timeframes for when they want the tasks to be completed. I create and maintain various musician’s profiles and accounts on websites such as; Facebook, Twitter, Myspace, YouTube, BuzzNet, ReverbNation, and many other music networking websites. I am responsible for replying to comments, adding friends and followers, updating event information, and taking screen shots of all these tasks that way the client can observe the work that they are paying Miles High Productions to market their musician. At the end of each week I send in status reports that goes over the improvements that I have made on these websites.

Read more on Miles High Productions – Social Online Media…

Marketing Internship with At Media

I’ve been with At Media for almost 3 weeks now. It’s in Old City-a great location. The company was created by a young engaged couple in 2006. Though it is a very small agency, they do great work. They are more web based but they do all kinds of advertising and promotion. I started with myhofs.com (stands for My Hall of Fame), a sports social networking site that is a cross between twitter and facebook. I did some SEM with that and then moved onto writing case studies for At Media’s website of past clients. I worked on a few odds and ends things here and there but my favorite project is organizing the Summer Jazz Series, an annual outdoor concert with food, beer, and jazz bands on August 20th in Point Breeze. All the proceeds go to greening efforts. Though it is hard work getting sponsors and bands, it’s all for a good cause.  Aside from the location, the best part about the internship is that I don’t feel like an intern…I feel like part of the company. I can make decisions and give my input. If you want to get a feel for a small agency with nice people and cool work, At Media is your place.

Read more on Marketing Internship with At Media…