August 2011

Final Days at Skai Blue Media

As the end of the summer approaches and everyone is getting ready to start the fall semester, I can’t help but look back at the days I’ve spent at Skai Blue Media. Coming in to the office today, I sat down at my desk and before setting up my work space, I just sat there, staring into space and realizing that its almost over. The summer is ending, this internship has reached its final days and come December, will be the end of my finally semester at Temple. It only feel like it were yesterday, that I was a scrawny little freshman, lugging around an oversize  backpack full of books. Those first two year at Temple, I didn’t have a clue of what I wanted to be or what major to decide on. Never thought I’d find myself in the world of advertising but I knew it was best for me and my abilities.

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Bucks County Visitor Center

Interning at the Bucks County Visitor Center has really allowed me to put my copywriting skills to the ultimate test.  My major project for the summer is writing the editorial content for their Destination Guide, which is the official destination guide for Bucks County tourism attractions.  Although writing solely about Bucks County’s “attractions” may seem boring I actually have a lot of fun writing about it.  I spend a lot of time going out and about through out the county actually interacting and getting to know our partners (which makes for great networking for the future!).  The other day I got to travel to the various vineyards in Bucks County and I will eventually write a promotional piece on the vineyards.  My experience so far has been very hands on and educational.

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What I’ve learned for the future

I think one of the obvious main purposes of an internship is to get an understanding about what the hell it is you want to do with your life.  I think that it is the first real place that you can start to give definitive answers about where and what type of place you would like to work at when you get the chance.  For me, working at this radio station has definitely answered some questions.  The first being that while I enjoyed working in this department, promotions for a radio station (and probably for anything for that matter) aren’t for me.  I am an ad major, I want to somehow contribute to the creation of ads.  Whether I go into research or copy, I would be able to do that, but here I haven’t been given the opportunity to create something. I’m actually very glad I did intern here, had I not I probably would’ve jumped headfirst into an opportunity like this one right out of college, and wouldn’t know what I was getting myself into.

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My day to day

As a  promotions intern at BENFM I come in and have a few things that I’ve done a few times, what I consider the core of my job here.  First thing I do when I come in is celebrity and gossip stories.  Now, before you wave that off as nothing, let me explain something to you.  I’m not really the celebrity, gossipy kind of person. I could care less about who is getting married, divorced, who’s having who’s kid, and what Justin Beiber is up to on a daily basis.  But alas, here I was everyday, reading about how JLO is breaking down from her divorce, or how Jennifer Aniston still loves Brad! Exciting stuff.

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Radio: More Than What Meets the Ear

  Radio, in general, was nothing foreign to me.  I mean who doesn’t know what the radio is, right? Wrong.  My internship at Radio One has introduced me to a completely different world of radio.  At our initial internship meeting all the interns were given our expectations and what we were expected to learn by the conclusion of our internship which were to run the boards, execute promotional events, network, know how a radio station is operated, and to have a basic level knowledge of how each department works.  In order to make sure these expectations were met, we were given assignments.  One of these assignments was to meet everyone who worked at the station and give a brief description of what they do; my paper was over eight pages long, which should give you an idea of how many people work at a radio station. There are so many different departments which include sales, programming, marketing, promotions, and engineering.  I remember the first time I saw a board at the station, I had no idea what all those buttons were for, and then looking at the engineering office was even more astonishing.  I was like a child the first time they stepped foot into a toy store. Even though the assignments  initially seemed to be a pain, they forced me to learn the ins and outs of radio. Many of the assignments given actually make me wish I took advantage of the opportunities Temple made available for me, and encourage many to do so.

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Philly mag in the Phall

As school is fast approaching, I am lucky enough to continue my internship through the fall at Philadelphia magazine. The project that I have been working on, since the beginning of May, is soon launching on the Design Home website and I could not be more excited. Although the next two weeks will be hectic, I know that all of the hard work will pay off once I actually see the virtual aspect of Design Home! I will be attending the Design Home launch party in September, and all of the clients that I have been communicating with will be there. I will get to put a face to the person that I have been contacting for the past couple of months. I am really looking forward to that!

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