We’ve all been asked the question, “What do you want to be when you grow up?” more times than we can count. For me, it’s always a struggle to come up with a solid, satisfying answer. The truth is, I’m interested in a lot of different things. It’s hard for me to pick a career to spend 30 years in when there are other things that I could also be happy in. I don’t know if anyone else in SCT feels the same- but that’s one of the features I found so great about our field. We get the chance to learn something new everyday. We, as advertisers, marketers, and public relations specialists have the opportunity to work for different companies all the time (so to speak). At Silencia, the PR firm I’m working with right now, I have experienced several different types of businesses. I’ve researched different types of hummus to get information about a client’s competition; I’ve learned about skin rejuvenation and spray tanning for another client–who’s interested and why they’d want to try it; and I created newsletters for Saxby’s coffee and had to learn about different types to understand why Saxby’s is unique. I think we’ve got such exciting careers ahead of us- filled with opportunities to learn about everything. Who knows? Tomorrow we might pick up a client who sells organic chips or a client who runs a day care. Does anyone else agree that this is one of the greatest parts of our field? Does anyone else get to work on different accounts and find it interesting to learn about so many different things? In my mind, we’ve learned a trade- but we’ve got to tailor it every day to suit our different clients. I guess that makes us somewhat of a jack of all trades.