April 2012

Moms Love Mobile Technology, Yet Still Skip Ads

Its no secret that women with children nearly almost find themselves evolving into masters of multitasking. BabyCenter released a study that, after interviewing over 2,500 moms, showed that at least 65% of mothers used smart phones and relied on digital…

From Classroom to Real Life

Hey there Temple Advertising, this is Nicole and I’m a Junior on the Account Management track. This semester I have an internship at Brownstein Group as a Project Manager. I really enjoy it here a lot and PM is a…

Agency Life: Teamwork at Its Finest

The last internship I had I worked more on the client side of the business. This Spring I wanted to work at an agency so I could experience the agency environment. As a Project Manager intern at Brownstein Group, I…

Armory East Skateboard Shop

Interning at the Armory East Skateboard Shop has been a great experience this semester. There is so much valuable information and skills I have learned here. One of the best parts about interning here was being able to work side-by-side…

It’s Complicated

I continued to look through the April issue of GQ magazine. The “special issue” consists of 100 different “hot” things in the year 2012. They have everything from all the best clothes to tips on how to do everything better.…

Rebecca Cairns: Photographer

Rebecca Cairns is a photographer from Toronto, Canada but now lives and works in Berlin. Her work reminds me a lot of Francesca Woodman’s and I wouldn’t be surprised if she is a inspiration to her. She does a lot…

Francesca Woodman: Photographer

There is too much to say about Francesca Woodman’s life in one simple post on AdLib. But I will say this: I first heard about Francesca last year in my photography class and fell in love with her work. I…

Mary Temple

Mary Temple’s work is extremely consistent. Most of her works have to do with space, and light and how they work with each other. Sounds a lot like photography to me, but most of her works are installations, prints, and…

Mom & Pops

If you’re like me and think you don’t want to work for huge international advertising agencies, it can be hard to get in touch with excellent mom-and-pop type studios. I know I was confused and discouraged–their websites might only talk…

Outrage Against Urban Outfitters’ “Kissing Girls” Ad

Urban Outfitters is no stranger to being criticized for being anything from too conservative (the company’s CEO donated to Rick Santorum’s campaign against legalizing gay marriage, among other things) to overly controversial (the company caused quite a stir with the…

Back to the Basics

Although, I’ve been working at the Longswamp Tavern as a bartender for over a year, this past semester I also became an intern there. We are located in Macungie, which is about an hour outside of Philadelphia, located near Bear…

More Words of Wisdom Hung On The Wall

If there is one thing that I have learned during my internship at Quaker City Mercantile, it is to be ready for anything. Whether this is the nature of an internship or working at an advertising agency, it is a…

Finally, it’s about time.

As a technical writing intern at Philadelphia Gas Works that started this January, I haven’t been doing much work related to advertising. Once again, technical writers deal with the communication between a piece of paper and the audience. I always like…

Skai Blue Media: Internship Experience

Nervous. Excited. I had a rush of feelings when I first started my Internship with Skai Blue Media. Looking back on my first day, any anticipation I had, I left at the door as I stepped foot in the office.…

The Magazine Vol. 1

Spring semester of 2012 I have been interning at Philadelphia Style Magazine. At my internship I assist the publisher’s assistant. Interning at Philadelphia is a wonderful experience. The past few months we put together the Tori Burch issue of the…

“All Great Things Must Come to an End”

My time here at 20nine is coming to a close and I can’t help but think about how fast it went. I met amazing people and learned invaluable things that I will remember throughout my journey in the professional world.…

Doing the Small Stuff

When I first got to my internship at PHL17, I got to find out that one of my tasks at my internship would be to watch the front desk from time to time. At first I was slightly discouraged. I…

The Importance of Being…Social?

When you finally get the internship that you wanted, this might not be your first priority. The nervousness and excitement you feel on the first day may cause your top focus to just be not to trip over your own…

Magazines Are Realizing Pinterest’s Potential

With Pinterest’s rising popularity, Hearst, a company that produces magazines such as O, the Oprah Magazine, Cosmopolitan and Town & Country, are recognizing how important it is that each magazine have its own presence on Pinterest. The company has even…

Crazy Steve’s 2

Hi everyone!! So I just recently finished the logo for the “One Jar, One Meal, One Solution” campaign that Crazy Steve’s is doing.  I think it came out well and my boss loves it!  So I’m satisfied.  I’m at work…

Hearst Creates Its Own YouTube Channel

Print isn’t obsolete just yet, however magazine companies are well aware of their need to expand their content and increase ad dollar revenue through other mediums. Hearst Company, which produces magazines such as Cosmopolitan, Esquire, and Town & Country, will begin…

Difference=Good?

  I was walking around this past weekend and saw on the newsstand an interesting magazine cover. I talked about this in the past but I constantly see magazine companies playing around with their magazine covers. The Glamour Magazine has…

Sex Sells. Right?

After looking at the Glamour Magazine cover, I was thinking about something. Nudity. We see from time to time magazine covers with nudity. I understand that sex does sell and it gets the reader to buy the product. But my…

Google: Looking into the Future. Literally.

Google has created an augmented reality glasses called Project Glass. The glasses itself looks very futuristic and it can perform simple functions and it acts like a smartphone, a navigation system, a day planner, camera, and so on. So could…

Too Boring.

I continued to look through Detail Magazineand found something interesting and very different. I don’t know if any of you followed Ray-Bans print advertisements but they had series of Ray-Ban campaigns. There had series of interesting campaigns done by the…

Disturbing Pro-Anorexia Content Banned on Pinterest

Pinterest has taken up a united front against Thinspiration/Pro-Ana (common terminology for Pro-Anorexia) pin boards on their website. “Thinspiration” blogs, tumblrs, and group sites outside of Pinterest have been around for years. They often consist of women posting images of…

Dana Tanamachi

Wow, I really respect this woman. Dana Tanamachi is a designer and custom chalk letterer living in Brooklyn. That’s right, custom chalk letterer. I bet that looks really cool on her resume. She does a variety of work including package…

Vivian Maier

As you may have read in my last post, I had the opportunity to view original Vivian Maier Photos at the AIPAD photography show. I learned about Vivan last year, and her story is one of a kind. Of course, she…

Working around advertising

Since last summer, I have been interning at Philadelphia Gas Works two blocks from Temple’s campus. Towards the beginning, I made posters & conducted surveys for employees dealing with security in the office. While my main focus is in Advertising,…

Countdown to Timeline!

I hope you guys haven’t been living under a rock and know what’s been creating a buzz since late last year. Facebook Timeline. I remember back in November/December I saw an option to change my profile to Timeline. I remember…

The World Of STRATA

As a Media Planner/Buyer intern I have become very very familiar with the software STRATA.  Strata Marketing, Inc. is the leader in software for the media industry.  There are many different programs that run on STRATA but for my internship…

My advice for future interns!

My name is Lindsay Smith, and I was lucky enough to score an internship with Harmelin Media, a great media buying and planning agency just outside of the city.  This experience has taught me so much about working in the…

“Design is creativity with strategy.”

Students at Temple see thousands of advertisements on campus each day.  Some are hung on bulletin boards; others are passed out on Liacouras Walk. But the ads and event posters hanging in the Louis J. Esposito Dining Center and the…

The Neiman Adventures: The End is Near?

Xand Griffin here again, and my internship at Neiman is awesome. Now that the semester’s end is near, let me tell you about some of the things I got wrong. This post is going to be a long winded one,…

Challenges, Mistakes and My First Broken Sample

My name is Patrick and I am currently a senior in Temple’s Advertising program, with a concentration in Art Direction.  Last summer, I worked at Macy’s Merchandising Group in New York City as a Product Development intern for their private…

AIPAD photo show

This weekend I have the incredible opportunity to attend the AIPAD (The Association of International Art Dealers) Photo show in New York City. The show was held at the Park Ave. Armory and panel discussions were held throughout the day…