May 2012

Closing the loop.

The last time I posted about my internship I was talking about a startup called Storably, an online market place for parking and storage. Today my Internship is at the same company, with almost the same team, except our product is completely different. Today the startup is called Curalate, which I am delighted to say I was around early enough in the product’s life that I had the opportunity to come up with the name. Curalate is the the worlds most robust tool for brands and advertising agencies to keep track of their influence on the growing social network, Pinterest.

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Center City Comedy

My name is Chris Whitehair, and over the last few months I have been working with Center City Comedy (CCC). The Philadelphia based production company is comprised of four young comedians from Philadelphia. This comedy production company has become an authority in humor over the last few years. One of the many ways, and arguably the most important way they have done this is through video production. Much like musicians distribute their music for free online in this day and age, comedians distribute their jokes to the public on stage. However, CCC has explained to me that releasing their jokes that they tell on stage for free online will cheapen the material. Instead, many entertainers in the comedy industry chose to release sketches rather than their jokes. CCC has given me the opportunity to make several connections with individuals they work with to help them film sketches and other pieces of visual content that they choose to release to get their name out there. The individual who helps us film every week at the Raven Lounge, Alex Gross, also helps us film several of our sketches. One project that CCC has been working on is a one minute web sitcom called “We Rent.” The sitcom is about 4 degenerate roommates who live together and deal with the nonsense of living with strangers. The beauty of this project is that the sitcom is only a minute long which appeals to the short attention span of YouTube users in today’s world. During my time with CCC they conceptualized, filmed, promoted and released the first season of “We Rent.” We are currently working on the second season and we are all extremely excited about it! Check out one of my favorite episodes from season 1.

– Chris Whitehair

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Center City Comedy

Comedy in Center City

My name is Chris Whitehair, and this semester I have been interning with Center City Comedy (CCC). For those of you who don’t know, CCC is the premier comedy production company in Philadelphia. What started with one open mic at the Raven Lounge on Thursday nights at 9 has snowballed into a comedy boom in this city over the last three and a half years. Since coming to Temple and embarking on a career in comedy, I have been enamored with the hard work this company puts into this comedy scene night in and night out: producing live shows, sketches, booking live performances and all the while creating advertisements for all of these productions.

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The Naturalista

Growing trends and changing consumer preference carve out a space for the Naturalista, a woman with natural hair. Marketers and brands must understand her motivations, passions, and how to gain her trust.  She faces challenges and concerns and in order for marketers to capture this consumer brand tribe, they must implement some of the following steps.

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Wrapping Up; The end of the internship.

The internship at the March of Dimes has taught me many different things that I didn’t previously think I would learn. The biggest thing that I have learned is to be patient. There are a lot of people who work on an event or campaign and there will always be conflicting ideas and opinions. Working side by side with multiple other people to conquer the same task is never easy, and it’s even harder when the task is throwing large events with auctions, guest lists, seating charts, and speeches.

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Looking back

10 more days, that is what is left of my college career. It’s so weird to think it was just 4 years ago that I was taking my first advertising class (media and society with wonderful Ms. Saewitz of course). I guess this post is more a reflection of the things I did right that may help other students in the future. I was very fortunate that I found a passion for advertising at a very early stage. Loving what you do definitely helps you in so many ways, but you also have to take that motivation and turn it into valuable experiences. My first advice is never give up, there are more downs than ups but those ups are so worth it. Always keep looking forward and keep learning. This is an industry that keeps changing all the time and you need to stay up to date. Just because classes teach you the some things, doesn’t mean you cant look outside of class and keep working on other things.

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