October 2012

Internin’ at the Ranch (Red Tettemer)

Hello! I’m Jillian Zimmer and I’m a senior here at Temple studying Advertising, Art Direction. I’ve been an intern at Red Tettemer + Partners for almost 2 months now, and my experience has been nothing short of awesome. It’s almost hard for me to pinpoint what I can discuss in this one blog post considering the amount of stuff I’ve been doing, so let me give you a quick overview of my duties so far at the ranch.

TED: Ideas Worth Spreading

As my December graduation draws nearer I find myself being bombarded with advice to get the upper hand on entering the world of advertising. I am sure you have heard it is extremely important to keep up with news in the advertising world about what campaigns brands are executing and which agencies are taking on new clients but I feel that taking some time out of the day to listen to TED talk or two on your way to class can be more beneficial and inspiring than all the rest.

Release Your Inner Bond

We’ve all been there, sitting in our advertising classes trying to think of some unique way to promote brand awareness or sell the product. They key is to do something people will remember and appreciate. This is not news to the James Bond franchise which is preparing for the release of the newest movie, Skyfall.

Several Brands Drop Armstrong Including Nike

As an advertising student here at Temple University, the concept of celebrity endorsements its often taught in the 1000 level classes. We learn that brands create a voice and often times will use an iconic celebrity to support their brand and form a close knit bond with it and create loyal brand followers. Lance Armstrong did just that for Nike during their long relationship. After allegations that Lance Armstrong had participated in doping he was striped from his Tour de France titles banning him for life and Nike gave him the boot as well.

Who Loves Ya? Interning at LevLane Advertising

As a copywriting student, I am privileged to be in the Traffic and Production department at LevLane Advertising Agency. The internship is extremely hands-on, and gradually introduces me to the up-keep of the creative department . From the maintenance behind circulating jobs, to creative obligations, my position is very relevant to my course study here at Temple. Being situated near the agency’s Media & Public Relations departments, I am also exposed to the other communication outlets provided by LevLane.

The Future of Advertising

Where creative meets compromise and potential meets promise- “Teaching High School Advertising” is like no other course at Temple.

It’s a place where minds, specialized in different subjects, come together and contribute to success on both a personal level and a collective one. Being the only one in the class to have experienced a project like this, it’s a privilege to be involved for the second time. Being a part of the course’s construction from the ground up, has given it a special place in my heart. As peer teacher, the most enjoyable aspect is learning. It’s the insight shared in class discussion as everyone brainstorms their lesson plans. It’s the passion for this community based learning even beyond the classroom. It’s the positive feeling extracted in each and every class, having learned something new every time we meet. It’s the growth… of both the Temple students and the high school students. An atmosphere where everyone is learning, is the most rewarding environment to be a part of, not to mention life-changing.

Read more on The Future of Advertising…

Making a Magazine: Not Your Average Internship

Since last fall, I’ve been a Graphic design intern at The Village of Arts and Humanities on 10th and Germantown Avenue (wander four blocks Northeast of Annenberg- when you see the mosaic gardens and murals, you’re in the right place). Last year I designed the first issue of CRED magazine under the direction of the Editor-in-Chief and The Village Communications Director (as well as Temple Ad Professor), Aviva Kapust. Check out a few layouts and the cover below:

The Bright Side of Banking

In the last five years the banking industry has given itself a less than stellar image among the general public, myself being one of those who had lost faith. That being said I would have never seen myself working for such an institution; however, for the last five months I have been interning for PNC Bank in Philadelphia. You may be asking yourself, what is an advertising student doing working for a bank? I am happy to introduce you to the bright side of banking.

Welcome to the Real World

Hi! My name is Tia and I am currently an intern at Harmelin Media. At Harmelin I am part of the Account Management team where I have been learning the tricks to the trade for the past two months. Because this is my first internship, I am overwhelmed and excited with the many projects and opportunities that I have been given.

Read more on Welcome to the Real World…

Site Visit: Chemical Heritage Foundation

As part of my events internship with GEP: Philly I have a number of tasks that I may complete. One of my tasks is creating and attending site and vendor visits with venues and companies in the Philadelphia area.

Life on the WayBack

Hey there! Well I have been interning with Rao Group Inc. (RGI) for a few weeks now. RGI is a company that owns restaurant franchises. I have been working with their staff on how to get new restaurants recognized and how to boost their sales by creating loyal customers. I have been working on one particular restaurant, Jake’s WayBack Burgers. It’s a great burger joint serving up hot, juicy burgers, made to order just like way back in the day. I am surprised by how much I am learning. Previously I thought that all advertising had to be planned and executed very carefully, but I learned that there are other options to boost sales immediately. One day when I was at the office, we noticed that sales were slow on a particular day. We grabbed pre-printed coupons and handed them out within a two block radius around the restaurant and sales jumped over $300 the next two hours. Though that was a great sales booster for the day, it did not make great effect on the business as a whole.

Anderson Cooper Tells All

On Thursday October 18th I had the amazing opportunity to join the Temple Community at a Q&A with the talented journalist Anderson Cooper. After being honored at the 2012 Excellence in the Media banquet, Anderson Cooper made his way to the stage of Tomlinson Theater where all the seats were already filled up. After a short bio about himself he began answering questions from the crowd. With each question Cooper inspired the crowd and gave incredible advice.

Read more on Anderson Cooper Tells All…

So Many Changes

My name is Stefania Marsico and I am currently interning at LevLane advertising in the account management department. I have been at LevLane for two months now and have already learned so much. In the account management department I have had the opportunity to work with a lot of LevLane’s clients. I have become familiar with each and every campaign, and I am now able to put through jobs, and make change requests for work that is currently in progress.

How Advertising became Event Planning: The Abridged version.

Three years ago I decided to major in Advertising, here at Temple.

One year ago I joined a new organization on Campus called Media Meltdown Productions-designed for students in SMC.

6 months ago I turned my life upside down.

Temple Alumni’s Young Professionals

Has anyone ever talked to you about the benefits of joining Temple Ad Club? Well if they haven’t, I’ll give you one reason you should. The guest speakers are an amazing asset to your education here at Temple and an even bigger asset when you go job searching after graduation. At this weeks Temple Ad Club meeting we were proud to bring back two of Temple Ad Club’s Alumni, Dani Masi (former TAC President) and Benjamin Dailey (former TAC Agency Director). Together they gave the low down on the advertising industry, how they approached getting a job after graduation, and why it’s important to stay ahead of the game.

Quaker City Mercantile Agency Tour

TEMPLE AD CLUB PRESENTS: Quaker City Mercantile Agency TourMonday October 15, 2012

4:00 pm – 5:00pm

Quaker City Mercantile is a hybrid of 19th century mercantilism and 21st century brand artistry. They create brands from the ground up and bring them to market. This includes all aspects of manufacturing, distribution and marketing.

Join us as we tour the inner workings of the agency! We’ll get a behind the scenes look at how they approach their visual design, content creation, social media and overall brand strategies.*SPACE IS LIMITED! Reserve your ticket today!*Don’t want to travel alone? We’ll be meeting outside the Cecil B. Moore subway station at 3:15 PM if you’d like to join us!

Temple Goes Behind The Wire

Phi Beta Sigma Fraternity, Inc. Epsilon and Media Meltdown Productions present Temple Goes Behind The Wire: with Brian Anthony Wilson (from the hit HBO series The Wire)

Tuesday, October 9, 2012 @ 6:30PM
Student Center Underground

Controversial Advertisements

As an advertising student at Temple University we all all required to take Morality, Law, and Advertising. To be completely honest I wasn’t sure what to expect from the class and all together wasn’t that thrilled to be taking it my last semester of my senior year. However, being almost half way through the semester I have learned so much about theories and legal issues many of which I didn’t realized could be applied so closely to advertising. I also found myself looking more critically at certain issues.

CRW Graphics

CRW Graphics is a commercial printing and digital printing company in Pennsauken, New Jersey and I had the pleasure of visiting them and getting an incredibly informative tour about how their facilities work. CRW offers a full range of services and will staffing 24/7 every job gets done in a timely fashion. Some of their capabilities include digital printing, commercial & conventional printing, prepress services, direct mail services, mailing and fulfillment, bindery services, and much more!

What Is A Food Cooperative?

Hello! My name is Hillary and I’m currently interning at the Swarthmore Food Cooperative. When I tell my family, friends, and peers I work for a Co-op, I get the same puzzled look. A look that wants to ask, “What’s a food cooperative?” So, I’m here to tell you what a food cooperative is and what I do as the marketing intern.

Anderson Cooper to be honored at 2012 Lew Klein Awards

Following the ceremony, the anchor of CNN’s Anderson Cooper 360° and host and executive producer of Anderson Live also will participate in a separate Q&A session with Temple students to offer an insider’s perspective on broadcasting and journalism in Tomlinson Theater.

Advertising Week in NYC!

Each year, NYC hosts a huge event that gathers all of the advertising and marketing industry’s leaders which features over 200 special events and ‘thought leadership seminars’.

Why am I telling you this?

Read more on Advertising Week in NYC!…

IABC Philly: Generating Media Coverage That Matters

TIME: 5:30 – 7:30 PM

LOCATION: Philadelphia Marriott West

October 24, 2012

5:30 – 7:30 PM
Philadelphia Marriott West Hotel, Conshohocken, PA
Cost: $35 Members; $45 Non-Members; $15 Students

Tony DeFazio is the president of DeFazio Communications, LLC,
a Conshohocken, PA-based public relations agency that specializes in
generating media exposure for corporations and emerging growth businesses.
The firm provides publicity and media relations services that help companies
improve market share, strengthen brand position and increase competitive
strength. Tony is a past president of IABC Philadelphia and currently serves as
the communications director for the IABC Heritage Region. He will co-present
this program with his strategic partner, David Evanson. David has more than
25 years experience in finance, financial communications and financial
journalism. He has also written four books on economics and finance.

Annual ‘Winning Brands’ Breakfast Seminar

TIME: 8:30-10am

COST: Members $30; Students $10; Non-Members $45

LOCATION: Independence Visitor Center

On Thursday, November 8, 2012, the Philly Ad Club will be holding the third annual “Winning Brands” Breakfast Seminar. “Winning Brands” are the leading brands within their industry, with a Philadelphia Corporate presence, that have shown significant success in implementing a sound strategic communications direction over the past 12 months. The presenting companies will be announced shortly. Mark your calendars and register today!

Infographics: Not Just An Ad Fad

While Webster’s fails to recognize “infographic” as a legitimate term it seems the phenomenon is not going anywhere anytime soon. Wikipedia however offers up a pretty accurate definition to work with.