October 2012

Internin’ at the Ranch (Red Tettemer)

Hello! I’m Jillian Zimmer and I’m a senior here at Temple studying Advertising, Art Direction. I’ve been an intern at Red Tettemer + Partners for almost 2 months now, and my experience has been nothing short of awesome. It’s almost hard for me to pinpoint what I can discuss in this one blog post considering the amount of stuff I’ve been doing, so let me give you a quick overview of my duties so far at the ranch.

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TED: Ideas Worth Spreading

As my December graduation draws nearer I find myself being bombarded with advice to get the upper hand on entering the world of advertising. I am sure you have heard it is extremely important to keep up with news in the advertising world about what campaigns brands are executing and which agencies are taking on new clients but I feel that taking some time out of the day to listen to TED talk or two on your way to class can be more beneficial and inspiring than all the rest.

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Several Brands Drop Armstrong Including Nike

As an advertising student here at Temple University, the concept of celebrity endorsements its often taught in the 1000 level classes. We learn that brands create a voice and often times will use an iconic celebrity to support their brand and form a close knit bond with it and create loyal brand followers. Lance Armstrong did just that for Nike during their long relationship. After allegations that Lance Armstrong had participated in doping he was striped from his Tour de France titles banning him for life and Nike gave him the boot as well.

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Way Back Burgers

Life on the WayBack

Way Back BurgersHey there! Well I have been interning with Rao Group Inc. (RGI) for a few weeks now. RGI is a company that owns restaurant franchises. I have been working with their staff on how to get new restaurants recognized and how to boost their sales by creating loyal customers.  I have been working on one particular restaurant, Jake’s WayBack Burgers. It’s a great burger joint serving up hot, juicy burgers, made to order just like way back in the day. I am surprised by how much I am learning. Previously I thought that all advertising had to be planned and executed very carefully, but I learned that there are other options to boost sales immediately. One day when I was at the office, we noticed that sales were slow on a particular day. We grabbed pre-printed coupons and handed them out within a two block radius around the restaurant and sales jumped over $300 the next two hours. Though that was a great sales booster for the day, it did not make great effect on the business as a whole.

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Anderson Cooper Tells All

On Thursday October 18th I had the amazing opportunity to join the Temple Community at a Q&A with the talented journalist Anderson Cooper. After being honored at the 2012 Excellence in the Media banquet, Anderson Cooper made his way to the stage of Tomlinson Theater where all the seats were already filled up. After a short bio about himself he began answering questions from the crowd. With each question Cooper inspired the crowd and gave incredible advice.

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So Many Changes

My name is Stefania Marsico and I am currently interning at LevLane advertising in the account management department. I have been at LevLane for two months now and have already learned so much. In the account management department I have had the opportunity to work with a lot of LevLane’s clients. I have become familiar with each and every campaign, and I am now able to put through jobs, and make change requests for work that is currently in progress.

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CRW Graphics

CRW Graphics is a commercial printing and digital printing company in Pennsauken, New Jersey and I had the pleasure of visiting them and getting an incredibly informative tour about how their facilities work. CRW offers a full range of services and will staffing 24/7 every job gets done in a timely fashion. Some of their capabilities include digital printing, commercial & conventional printing, prepress services, direct mail services, mailing and fulfillment, bindery services, and much more!

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