October 2012
Several Brands Drop Armstrong Including Nike
As an advertising student here at Temple University, the concept of celebrity endorsements its often taught in the 1000 level classes. We learn that brands create a voice and often times will use an iconic celebrity to support their brand and form a close knit bond with it and create loyal brand followers. Lance Armstrong did just that for Nike during their long relationship. After allegations that Lance Armstrong had participated in doping he was striped from his Tour de France titles banning him for life and Nike gave him the boot as well.
Who Loves Ya? Interning at LevLane Advertising
As a copywriting student, I am privileged to be in the Traffic and Production department at LevLane Advertising Agency. The internship is extremely hands-on, and gradually introduces me to the up-keep of the creative department . From the maintenance behind circulating jobs, to creative obligations, my position is very relevant to my course study here at Temple. Being situated near the agency’s Media & Public Relations departments, I am also exposed to the other communication outlets provided by LevLane.
Read more on Who Loves Ya? Interning at LevLane Advertising…
Making a Magazine: Not Your Average Internship
Since last fall, I’ve been a Graphic design intern at The Village of Arts and Humanities on 10th and Germantown Avenue (wander four blocks Northeast of Annenberg- when you see the mosaic gardens and murals, you’re in the right place). Last year I designed the first issue of CRED magazine under the direction of the Editor-in-Chief and The Village Communications Director (as well as Temple Ad Professor), Aviva Kapust. Check out a few layouts and the cover below:
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Welcome to the Real World
Hi! My name is Tia and I am currently an intern at Harmelin Media. At Harmelin I am part of the Account Management team where I have been learning the tricks to the trade for the past two months. Because this is my first internship, I am overwhelmed and excited with the many projects and opportunities that I have been given.
Life on the WayBack
Hey there! Well I have been interning with Rao Group Inc. (RGI) for a few weeks now. RGI is a company that owns restaurant franchises. I have been working with their staff on how to get new restaurants recognized and how to boost their sales by creating loyal customers. I have been working on one particular restaurant, Jake’s WayBack Burgers. It’s a great burger joint serving up hot, juicy burgers, made to order just like way back in the day. I am surprised by how much I am learning. Previously I thought that all advertising had to be planned and executed very carefully, but I learned that there are other options to boost sales immediately. One day when I was at the office, we noticed that sales were slow on a particular day. We grabbed pre-printed coupons and handed them out within a two block radius around the restaurant and sales jumped over $300 the next two hours. Though that was a great sales booster for the day, it did not make great effect on the business as a whole.
Anderson Cooper Tells All
On Thursday October 18th I had the amazing opportunity to join the Temple Community at a Q&A with the talented journalist Anderson Cooper. After being honored at the 2012 Excellence in the Media banquet, Anderson Cooper made his way to the stage of Tomlinson Theater where all the seats were already filled up. After a short bio about himself he began answering questions from the crowd. With each question Cooper inspired the crowd and gave incredible advice.
How Advertising became Event Planning: The Abridged version.
- Three years ago I decided to major in Advertising, here at Temple.
- One year ago I joined a new organization on Campus called Media Meltdown Productions-designed for students in SMC.
- 6 months ago I turned my life upside down.
Read more on How Advertising became Event Planning: The Abridged version….
CRW Graphics
CRW Graphics is a commercial printing and digital printing company in Pennsauken, New Jersey and I had the pleasure of visiting them and getting an incredibly informative tour about how their facilities work. CRW offers a full range of services and will staffing 24/7 every job gets done in a timely fashion. Some of their capabilities include digital printing, commercial & conventional printing, prepress services, direct mail services, mailing and fulfillment, bindery services, and much more!
Anderson Cooper to be honored at 2012 Lew Klein Awards
Following the ceremony, the anchor of CNN’s Anderson Cooper 360° and host and executive producer of Anderson Live also will participate in a separate Q&A session with Temple students to offer an insider’s perspective on broadcasting and journalism in Tomlinson Theater.
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IABC Philly: Generating Media Coverage That Matters
TIME: 5:30 – 7:30 PM
LOCATION: Philadelphia Marriott West
October 24, 2012
5:30 – 7:30 PM
Philadelphia Marriott West Hotel, Conshohocken, PA
Cost: $35 Members; $45 Non-Members; $15 Students
Tony DeFazio is the president of DeFazio Communications, LLC,
a Conshohocken, PA-based public relations agency that specializes in
generating media exposure for corporations and emerging growth businesses.
The firm provides publicity and media relations services that help companies
improve market share, strengthen brand position and increase competitive
strength. Tony is a past president of IABC Philadelphia and currently serves as
the communications director for the IABC Heritage Region. He will co-present
this program with his strategic partner, David Evanson. David has more than
25 years experience in finance, financial communications and financial
journalism. He has also written four books on economics and finance.
Read more on IABC Philly: Generating Media Coverage That Matters…