May 2013

My Experience with Campus Night Out

Alexander Azar

Blog Post 2

As an aspiring musician, I remember lunging at the opportunity of working with an event-planning group in hopes of gaining a better understanding of the inner workings of the music industry. More specifically, I was most curious as to how artists were being judged by the people who may or may not pay them a large sum of money. Additionally, I was fascinated by the qualities promotion companies look for in prospective artists as well as the “red flags” that they considered possible liabilities for an event’s success. Four months later, I feel as though I have a better understanding than ever of what it takes for artists as well as promotion companies to thrive. My time at Campus Night Out has also provided me with memories that I will carry with me for the rest of my life. Because of my involvement with them, I stood side by side with some of the people I grew up idolizing.  Sadly, I also realized that many of those artists were not as “cool” as I once thought they were. I witnessed first-hand how an artist’s greed or laziness can cost them in more ways than one while also observing how successful events can be with the help of an artist’s cooperation. As a result of my internship experience, I came to the realization that being a successful musician was not the only way an individual can thrive in and contribute to the music industry. I walk away from my experience relieved that having a career in music does not always depend on making a platinum selling record and that there are countless other avenues I could pursue in order to gain access into the industry. I’ll be forever grateful for my experience with Campus Night Out. It will always amaze me how a simple concept like “hosting an event” is truly anything but simple. Never again will I take for granted the intricacies that go behind the social events that I often attend. Hopefully, I’ll continue my work with Campus Night Out and eventually be the one responsible for bringing the city’s favorite artists to town.

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Juelz Santana Live at The Blockley

Alexander Azar

Blog Post 1

Nearing the end of January, I began my internship with Campus Night Out LLC, a small yet successful company that specializes in  event planning and promotion. More specifically, the majority of Campus Night Out’s revenue is created through “booking” artists or DJ’s to play at a given location, then ultimately profiting off of ticket sales and or drink purchases made throughout the night. This formula has proven to be lucrative for Campus Night Out as the up-start company has quickly gained notoriety throughout the city for their consistent rate of success in terms of ticket-sales and audience approval. Soon after I began contributing to the company, my first real assignment was given to me; one that came hand-in-hand with great responsibility. As a group, Campus Night Out had come to the agreement that the next act they would bring to town would be an acclaimed hip-hop artist. Being a hip-hop artist myself, I was immediately intrigued by the names that were being tossed around as well as astounded by the astronomical prices that some of them were requesting. Eventually, my research and insight proved to be very influential in the selection of the artist that we eventually chose, Juelz Santana. It was during this brainstorming session in which I realized the vast amount of factors that go in to selecting an artist to book. I looked over everything from what the weather would be like on the date of the event to the amount of times Juelz had been played on major Philadelphia radio stations in the previous six months. The night of the concert, nervousness set in as I realized exactly how much depended on the event’s success. For a company like Campus Night Out, financial stability is only slightly more important than maintaining a strong reputation amongst their peers. In other words, a lot was at stake to say the least. As show time drew closer, a line began to form outside the door and everyone’s mood seemed to change from stressed to relieved. It seemed as though the tireless online and physical promotion that Campus Night Out had implemented the previous weeks proved to be successful again. Ultimately, the show nearly sold out and proved to be another victory for Campus Night Out as well as the city of Philadelphia.

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Planning My Future

This semester I held two internships, at the Philadelphia Zoo and Harcum College, that blessed me with the chance to see different facets of the event planning field. Though I am an aspiring wedding planner, it is crucial for me to experience all types of planning. I think it’s important because not only do I need to make sure wedding planning is what I want to do specifically but when I do get into my career, I want to use all that experience in whatever type of planning I do.
I think this is relevant to all majors. For example, in Advertising, there are four different tracks. No matter what your track is, it’s important to experience all four because you all have to work together and you may need to do some of their work. Also, who knows? Maybe you’ll discover a new passion that you would’ve never realized without trying something different.
Personally, I have decided to pursue an internship in the entertainment industry, planning red carpets, galas, album release parties, etc. It is something I’m incredibly interested in and might replace wedding planning for me. New York, here I come!
You’ll face tough decisions throughout the rest of your college career. Those decisions could lead to detrimental mistakes or gaining an incredible opportunity. No matter what happens, it’s always great to take a risk and try something different. One thing’s for sure, you’ll learn from it and better yourself for the future.
If you want any advice on the next steps forward to pursuing your dream, getting internships, or anything at all email me at

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Last Event With Philly Mag!


Hey guys, I wanted to post and share about my closing experience of my very first internship! After a semester as an advertising sales intern at Philadelphia magazine, I have to say the most exciting part about the opportunity was being able to work the events. It gave me a different type of experience than your average office day. Yes tension and stress levels were always high on site the day of the event, but it was also exciting to see everyone’s hard work come together in a form that allowed us to physically see and enjoy the results.

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Final Days at Philly Mag

philadelphia-magazine-logoWith my last day at Philadelphia Magazine officially over, I am realizing how much I really learned from this experience. I am a junior in both research and account management tracks and this was my first internship. I feel that I learned so much just being in the office and seeing the way the business works. I am not only going to miss working at 1818 Market, but also working with everyone at Philadelphia Magazine. Working surrounded by all these professionals really gave me motivation to have a job there some day. Everyone is so focused and dedicated to there work, which really inspired me.

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Don’t Sweat the Small Stuff

Often times I find myself wondering why my days are filled with making bookmarks, filing other supervisors’ cabinets and making cardboard signs. It can be quite frustrating when you don’t feel your workload is aiding you for the future. However, after finishing the work and seeing the bigger picture, I have come to realize those small annoying tasks are given for a reason. For example, learning to file and answer voice mails and other office duties has given me a great skill and with many internships these days requiring knowledge in administrative work, I know those tasks were worth it. Being in the event planning field, I also find that doing these D.I.Y. projects like bookmarks and signs turns out to be of great help when we throw the events. My projects, often times, have become a central part of the events and I always feel a great sense of accomplishment.

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Skills for Life



Here I am… 3 1/2 months later and it’s the last day of my internship. Looking back on the semester, I have come to appreciate the experience as a whole and the valuable learning opportunity it has provided me with. I’m glad I made the decision to fulfill my course credits by completing an advertising internship in the city because I was able to gain valuable skills along the way- skills I like to call Skills for Life. I’m not talking about practice with InDesign or Photoshop, though those did play a part, as well. Rather, it was the everyday things that I found most valuable.

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Learning from a Mastermind

This semester I was fortunate enough to be a social media intern with one of center city’s newest ad agencies, Masterminds.

Masterminds logo

This full service ad agency original office is in Atlantic City, NJ and they cater to travel and leisure clients. They opened a second office in Philadelphia in September of last year. I learned a great deal from the people who make up their company and even freelanced for them for a bit. Since they cater to clients such as hotels, casinos and vacation destinations, my internship was fun but very technical.

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Hidden Message in Ad for Children at Risk

A friend of mine posted a video on their Facebook about an ad that really caught my eye because of the deep thought and idea execution of the designers behind it. The ANAR Foundation is a Spanish child-advocacy organization that has an anonymous telephone line for teens and children who are under a risk situation. For the international day against child abuse,
Grey Spain worked with ANAR to design an ad that would be able to target the teens and children, even while they are with the adults or parents that may be their aggressors. The ad was designed using lenticular printing to send different messages to children and adults. The children’s view is only visible to children under ten because of the level of their eye sight. The ad appears plain to the adult view, but in the child view reveals a bruised face. The ad features the hotline’s number as well as the copy, “If somebody hurts you, phone us, and we’ll help you.” I think its an incredibly difficult message to send out to children and teens who are constantly with their aggressor, so targeting them in a way that is so straightforward is risky, yet really needed to reach the children who need help and access to this hotline.

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Are You #TempleMade?




Today, May 6th, at 9PM, “Branded”, a film by Cameron S. Mithcell, will be premiering at The Pearl on Broad Street. The film looks inside the Temple Made campaign through the eyes of students, faculty, alumni, and the marketing team that started it all. “Branded” is an opportunity to experience and discuss the impact of the influential campaign and its affect on the Temple community. It is a cherry and white movement that has expanded Temple’s reach not only in the city of Philadelphia and surrounding areas, but also nationwide with its influential ads in print, TV, and online. There will be a Q&A discussion following the premiere. The premiere will screen twice, first at 9PM and second at 9:30PM. You can RSVP to the event for free admission.

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PETA Uses Temple Student’s Winning Ad




PETA released a shocking new mobile billboard last week to remind attendees at the 2013 Kentucky Derby that for the horses, racing is a matter of life or death. The ad was placed up and down the streets surrounding the racetrack in the days leading up to and the day of the event. The message drawn across through the ad is to bring awareness to the misuse of both therapeutic and illegal drugs that the industry uses to keep injured and tired horses running for the race. The ad was actually created by Temple University’s Tyler School of Art graphic design student, Dana Mulranen. The poster was created for the 2012 One Show Young Ones Competition and awarded the One Club Bronze Pencil as well as Runner Up in Creative Quarterly 31.

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Interning at iBlue人 ([in] as a man)

ibluein logo

As one of a few interns at iBluein, I had a chance to get excited for my own work to be on the press. My name is Yeeun Oh and I am about to earn bachelor’s degree in Advertising under both Art Direction track and Account Management track. Since it was my last semester when I was interning at iBluein, the company and I both tried to enhance better experiences in and out of office. Due to generous working environment of iBluein, I got to participate in both art direction and account management—sales field.

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“All Work, No Pay” & Some Perks Too!

Throughout my journey of finding, solidifying and following up with internships,, whose motto is “All Work, No Pay”. has basically been my go-to guide. But if my past two internships are any representation of the real world in public relations, I have learned that interns as well as professionals are granted opportunities that occur on rare occasions. Although it is work, I have been exposed to new people, places and food that I would have never been exposed to without my internships. It is definitely of the perk of the industry, but it is all granted with hard work put behind it.
C&AgiftbagsAt Cashman and Associates for instance, the first day of my internship I was able to work a Chef Cook-Off event for the Lubavitch of Bucks County at Vie on North Broad Street. While I have worked plenty of events at my internships, nothing was remotely close to a  Chef Cook-Off event for charitable organizations. As I posted early, I was able to see the behind the scenes aspects of a Talk Philly segment on CBS, and discover all the work that is needed on behalf of the PR agency to execute a similar segment.

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The importance of interning for the right company


Interning can be a nerve-racking experience. When I began to think about interning,  I was slightly reluctant because I had heard so many horror stories about internships from friends and peers. I knew I wanted to work for a company that would allow me to grow my knowledge of a specific industry as well as help me gain experience working in the real world. I searched high and low for a well established company that had internship opportunities. It took me a good amount of time, but luckily I found Harmelin Media.

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My experiences with social media and interning…

Seems like I’ve come a long way from when I first started my internship in December 2012 to where I am now. I began an internship where my position was Social Media Marketer. I helped with all aspects of starting the sites and making them live so once it was over I thought it would be a piece of cake because it’s social media and who doesn’t love and use social media anyway? Well the problem with social media, as many people know, is that it is pretty addicting! I would spend a lot of time searching on the web for articles and relevant news that related to my company to put on the Facebook and Twitter sites. Then, I would actually put up the posts and tweets in a timely matter. Since it was a new Facebook and Twitter, I became obsessed with checking to see how many new friends or followers we would get – to a point where I would be doing another task but every five seconds I wanted to click back over and see how people saw the posts or how many new people are using our site. It started to become distracting!

Since I was already always on social media, that made me want to open my own sites as well plus with the mixture of endless complimentary coffee my hyper-ness would keep me on the sites excessively! I realized I did enjoy the building of the social media sites itself and also sporadically checking in on the new followers and interactions however it made me realize that I do not want to spend my days on the social media sites all day. From there I changed around the type of work I was assigned to so now I do a lot more of the planning aspects to new projects, which I really enjoy! Social media is always fun but the constant looking at a screen of people talking to each other started to not be for me. However, this was a great thing to find out.

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