October 2014

Leaving Your Comfort Zone

We all have our unique comfort zones.  Some things come easy to certain people, while other things are stressful.  As an intern at Allied Integrated Marketing, a main responsibility I have is contacting local businesses to see if they are interested in receiving screening passes to movies we promote.  Sometimes the places I contact have email addresses, but more often than not I reach out to them over the phone.

I remember when I was younger I was completely terrified of talking on the phone. Growing up in a generation with the ability to email and later on text, this wasn’t a problem for the most part.  I eventually did get comfortable on the phone, but the idea of cold calling places was still cringe-inducing.  When I was confronted with this as an intern, I was initially pretty nervous.  “What if I say something stupid?” I thought to myself.  “What if I have to cough?” “Are they going to be able to tell how nervous I am?”
Eventually, I mentally pepped myself up to the task.  I thought of how easy it was to order takeout on the phone when I once found the idea nerve-wracking.  Maybe, I thought to myself, I could get used to this too.  Still, I took a few precautions, writing out what I planned on saying and having all the info I needed in front of me on my computer.   The first few calls I made weren’t great, but I finally got to a store owner who was really enthusiastic and receptive to the offer of free passes.  With that encouragement, the rest of the calls I made that day were a lot easier.
By now cold calling is a lot more manageable for me.  I know that things usually go smoothly if I prepare and if someone declines the offer it isn’t the end of the world. Oddly enough, cold calling also made it a lot easier for me to approach people at networking events.  Talking to somebody who expects questions from you, even in-person, is a lot simpler than contacting somebody with something they aren’t expecting.  Ultimately, I’m glad that I was able to nudge myself outside of my comfort zone, because sometimes it can be really rewarding.

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Made to Stick Book Review by Michelle Bouh

Made to Stick

“Made to Stick” by Chip and Dan Heath discusses what makes good ideas flourish, what qualities bad ideas lack, as well as what qualities good ideas have in common that makes them sticky. According to the two brothers, good ideas are simple, unexpected, concrete, credible, emotional, and include a story. Chip and Dean claim that by following these six essentials, any idea is almost a guaranteed SUCCESs.

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Advertising in the Digital Age – Book Review

Book Review for Lee Odden’s book, Optimize.

I discuss the importance and functionality of SEO, as well as online content marketing.

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Rapture, Blister, Burn at the Wilma Theater

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Pictured above is a photo of a play about feminism, slasher films and relationships. As October 8th approaches, so does the Wilma Theater’s first performance of Gina Gionfriddo’s Pulitzer Prize-nominated play, Rapture, Blister, Burn. I only have been at the Wilma for about a month, working in the development office on South Broad Street. So far, it has been an incredible ride full of email mixups, poster-ing Temple’s campus, learning how mail merge works and interacting with the theater’s donors and funders. Plus learning the difference between a donor and a funder. It’s easier than you think.

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