Ethnography for Marketers is a hand-held guide for ethnographic research that dives into every branch of the qualitative method from a professional and applicable standpoint.
Contagious is a book that tries to break down why certain content goes viral and some does not.
Did you know that soon, advertisers may be able to look into your brain? Well, not actually, but neuromarketing is just about the closest thing.
The more organizations and people who learn to start with WHY, the more people there will be who wake up feeling fulfilled by the work they do. Listen to my podcast to learn more!