This podcast is about the background information on the author Martin Lindstrom. This book describes how companies “brandwash” children at an early age. Companies use pregnant women for research on babies in the womb. Studies have shown that we determine our likes and preferences of brands and products by the age of 7, but Lindstrom believes it’s much earlier than that. It begins in the womb. In this podcast, I share my take on whether or not it’s ethical to do research for advertising purposes to pregnant mothers and their babies in the womb. It’s crazy to think that we are heavily influenced by what our mother does, see, hear or smell during her pregnancy. All of her decisions lead to our decisions in the future, and marketers and advertisers want to be the first to know.