Posts by Bryanna M. Carzo

Philadelphia Advertising Industry Adjusts to the Times

Contrary to popular belief, Philadelphia Business Journal says that Philly’s Advertising Industry is hiring!

Agencies like LevLane, Machinery and O3 both say they are looking to hire young, new talent in the upcoming year. But the qualities they are looking for have changed, saying that a lot of the positions they are trying to fill didn’t even exist 5 or 6 years ago. Scott Tattar, director of PR at Lev lane said, “Being tech savvy is only part of it — everyone younger is tech savvy now. They grew up with social media in their DNA. There’s a creative surge in Philadelphia — I’m seeing it just in the number of bikes in the racks below the building.”

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Grey Poupon Does it Again…

Grey Poupon Ad 1Last night during the Oscars, Kraft Foods brand aired the newest spin on the iconic “Pardon Me” commercial for Grey Poupon. The new spot, titled “Lost Footage,” plays off the same style, storyline, and characters of the original ad. The newest edition continues the story to show that the mustard borrower never, in fact, returned the precious mustard.

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