Helen Edwards

Helen Edwards

Decoded: The Science Behind Why We Buy

Decoded: The Science Behind Why We Buy. Phil Barden. Chichester, UK: John Wiley & Sons, 2013. 270 pages We can’t always explain why we buy what we buy. Some product aspects, such as price and quality, are obvious factors in…

Summer Learning for the Future

This summer, time has gone by so quickly at the fast moving start-up, Defined Clarity. During the two months I have worked as a marketing intern, we have been developing the marketing strategy of their new HR software, gatherDocs. Our…

The world of marketing at Defined Clarity

When I was on the hunt for my first internship, one of my professors gave me a little advice. He told me to make sure it’s an internship where I play an active role in the company. Don’t waste your…