Digital Media

From LOLs to Money

Having this professor from London come and talk to us was extremely informative and interesting. As mentioned in the lecture, Facebook and Google use our information to recognize certain people of certain types like certain things. The world wide web…

Sprouting Young Readers, Writers, and Thinkers

Hi! I’m May Dougherty, a senior at Temple University, and the Marketing and Social Media Coordinator at Tree House Books, a non-profit giving library dedicated to bringing books into the homes of underprivileged communities and building a family of readers, writers, and thinkers.

interactive media

Ever since I had an assignment about gamification in the advertising strategy and positioning class, I came to be very keen in interactive media. It is great how you can turn boring advertisements that people always complaining about to something…

Hidden Message in Ad for Children at Risk

A friend of mine posted a video on their Facebook about an ad that really caught my eye because of the deep thought and idea execution of the designers behind it. The ANAR Foundation is a Spanish child-advocacy organization that…

Are You #TempleMade?

    Today, May 6th, at 9PM, “Branded”, a film by Cameron S. Mithcell, will be premiering at The Pearl on Broad Street. The film looks inside the Temple Made campaign through the eyes of students, faculty, alumni, and the marketing…

Inside View on NSAC

  Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process.…

#TornadoWeek Targets Interns

As the semester is winding down, a lot of use are finishing up our internships or on the search for one for the summer. We’ve all been in the position where we’ve had to work tireless hours and drain our…

Happy Earth Day, Google!

    Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that…

Branding Yourself on LinkedIn

Throughout many of my classes, the majority of the teachers have been strong in pushing the professional use of social media. Facebook and Twitter are easy for us to use because they cross with our personal social lives. We know…

The Free Journal Project

    I recently came across an amazing project developed by Kelly Clawson, a fellow advertising student here at Temple and President of the Temple Ad Club. The Free Journal Project is a socially based art project founded in providing free…

Word Press Launches Portfolio Builder Site

As we are all learning, an online portfolio is a must in this industry. And if your anything like me, the idea of building (or coding… AHH!) your own website is a terribly intimidating idea. Well Word Press just made…

Temple Ad Student Wins Peanut Chews Billboard Contest

A big congratulations to one of Temple’s very own Advertising students, Andrew Arbitell, on winning the Peanut Chews billboard design contest. Contestants were challenged to create ten word billboard slogans. His winning idea “enjoyed when the Rocky Steps were just…

To This Day Project

I came across To This Day while I was browsing new posts on Osocio, the non-profit and social cause advertising blog I posted about earlier this semester. This project stood out particularly strong to be because of the power behind…

Through the Eyes of the Future

  Google released news several weeks ago on their new contribution to the technology world, Google Glass. As seen below in the video they released on their YouTube account, Google Glass is a pair of glasses that connects to your phone,…

P&G Takes a Swing at an MLB Campaign

As part of a campaign behind Procter & Gamble Co.’s Head & Shoulders with Old Spice, P&G wants to own the strikeout in MLB baseball. P&G is attempting to play on the double meaning of scent and strikeouts with their…

Doing Good in Philly

Year after year, businesses turn to public relations for brand revitalization and to enhance and optimize their exposure. Skai Blue Media, a full-service public relations agency, specializes in doing just that.  With a large experience base, Skai Blue Media represents…

UNICEF’s “Tap Project” Goes Social

For Marc’s World Water Month, UNICEF and Droga5 launched a social campaign to strengthen their existent “Tap Project”. This campaign is designed to “turn the world’s largest social network, Facebook, into the world’s largest water network”. Taking a social…

Advertising the Greater Good

  Advertising is a great source for inspiration when we think about expanding our own skills and creativity. Some of the most inspirational advertisements come from social cause and non-profit campaigns. There’s a site, Osocio, that I frequent to quite…

Philly Addy Awards

  The 2013 Addy Awards are this Thursday, March 7, 2013! This is a Philly Ad Club event organized to award creatives and professionals in Philadelphia Advertising who have shown exceptional work this year. This is a great opportunity to…

TAC Guest Speaker: Josh Goldblum

Join TAC this Monday, March 4th, to hear from Josh Goldblum, creative director of Bluecadet! Josh is the founder and creative director of Bluecadet, which specializes in multimedia experiences that excite, engage, and inspire. They build dynamic websites, installations, and…

Panera: Live Consciously. Eat Deliciously.

Panera Bread has recently launched a new campaign called “Live Consciously. Eat Deliciously.” This clever campaign takes the viewer through a journey of images that describe the process of baking bread in Panera Bread bakeries. The company has created a…

R/GA Coming Soon to Kiva Auditorium

R/GA will be visiting Temple University on Friday, February 28th. R/GA is one of the world’s leading digital advertising agencies and a member of Ad Age’s 2013 Agency Hot List who works with a number of clients including Walmart, S.C.…

The Power of the Consumer

Over the past decade, media has shifted quite a bit from its original medium such as magazines and television to online outlets. This shift has caused a tremendous change in the way that we seek out our entertainment. Just a…

Philly Ad Club Student Event: Agency Crawl

If you are not a member of the Philly Ad Club, now is the perfect time to join! Students get exclusive invites to advertising events and chances to network with the many people who are involved in Philly Ad Club.…

Pocket: Save Now, Read Later

As students, multitasking is a vital skill for us to master. We need to juggle class, work, clubs, and maybe even a little social life. On top of all that, as students in the School of Media and Communications, we…

A Little Inspiration

It’s a fresh spring semester here at Temple University! As we get back into the swing of things, one of the hardest adjustments we usually find is getting back on the grind. It’s hard after a long break to pick…