Digital Media

Hidden Message in Ad for Children at Risk


A friend of mine posted a video on their Facebook about an ad that really caught my eye because of the deep thought and idea execution of the designers behind it. The ANAR Foundation is a Spanish child-advocacy organization that has an anonymous telephone line for teens and children who are under a risk situation. For the international day against child abuse,
Grey Spain worked with ANAR to design an ad that would be able to target the teens and children, even while they are with the adults or parents that may be their aggressors. The ad was designed using lenticular printing to send different messages to children and adults. The children’s view is only visible to children under ten because of the level of their eye sight. The ad appears plain to the adult view, but in the child view reveals a bruised face. The ad features the hotline’s number as well as the copy, “If somebody hurts you, phone us, and we’ll help you.” I think its an incredibly difficult message to send out to children and teens who are constantly with their aggressor, so targeting them in a way that is so straightforward is risky, yet really needed to reach the children who need help and access to this hotline.

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Are You #TempleMade?

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Today, May 6th, at 9PM, “Branded”, a film by Cameron S. Mithcell, will be premiering at The Pearl on Broad Street. The film looks inside the Temple Made campaign through the eyes of students, faculty, alumni, and the marketing team that started it all. “Branded” is an opportunity to experience and discuss the impact of the influential campaign and its affect on the Temple community. It is a cherry and white movement that has expanded Temple’s reach not only in the city of Philadelphia and surrounding areas, but also nationwide with its influential ads in print, TV, and online. There will be a Q&A discussion following the premiere. The premiere will screen twice, first at 9PM and second at 9:30PM. You can RSVP to the event for free admission.

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Inside View on NSAC

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Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process. This week, I sat down with graduating Advertising-Art Direction student, Angela Lanza, to talk to her about NSAC in general and what it’s like to participate in the competition for future Temple students who may be interested in trying it out.

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#TornadoWeek Targets Interns

As the semester is winding down, a lot of use are finishing up our internships or on the search for one for the summer. We’ve all been in the position where we’ve had to work tireless hours and drain our brains in hopes of impressing our bosses. Well, what if you were going about your normal day, but periodically blasted with tornado winds that are controlled by public mentions of #TornadoWeek on Twitter? This week, during Tornado Week, The Weather Channel has a group of excited interns who came up with the idea to have their office blasted by Twitter powered tornado winds. If you tweet @TornadoWeek, the interns will receive your message, so go ahead and send some winds their way! They’ve even set a goal at 1,000,000 mentions to blast the office with a full-blown EF-5 tornado. Good luck to the world’s most dedicated interns.

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Happy Earth Day, Google!

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Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that goes through the changing of the seasons. As the sun moves westward and the moon goes through it’s phases, the seasons pass, showing us different days starting with spring going slowly into summer, fall, and winter.

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Branding Yourself on LinkedIn

Throughout many of my classes, the majority of the teachers have been strong in pushing the professional use of social media. Facebook and Twitter are easy for us to use because they cross with our personal social lives. We know how to use them because we are on them all the time any way. One tool that I think slips a lot of our minds is LinkedIn, the world’s largest professional network. The purpose of LinkedIn is for us to broadcast our professional experience to connect with colleagues, teachers, mentors, and potential employers. If used correctly, LinkedIn can be a great tool for connecting to people in our industries as well as finding and acquiring jobs. So, how can someone use LinkedIn effectively? Here are just a few tips that I’ve found through my own research and experience using the site.

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Temple Ad Student Wins Peanut Chews Billboard Contest

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A big congratulations to one of Temple’s very own Advertising students, Andrew Arbitell, on winning the Peanut Chews billboard design contest. Contestants were challenged to create ten word billboard slogans. His winning idea “enjoyed when the Rocky Steps were just steps” won over contest judges as the best line, showing their old school original feel and relating that to the city of Philadelphia in such an emotional connection. The billboard can be seen on I-95 near the Peanut Chews factory now through April 28th! Another prize from having his slogan chosen is a year’s supply of Peanut Chews that will be hand delivered througn company spokesman and former Eagles QB Ron Jaworski  in “Goldie,” the brand’s vintage 1967 Volkswagen Microbus.

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To This Day Project

I came across To This Day while I was browsing new posts on Osocio, the non-profit and social cause advertising blog I posted about earlier this semester. This project stood out particularly strong to be because of the power behind the voice and image. The project was based on an incredibly powerful spoken word piece by Shane Koyczan titled “To This Day” that provides an intimate look into the long term and continued affects of bullying that can impact an individual and society as a whole. Animators and motion artists were invited in a previous video to lend their unique styles to small 20 second segments that were fused together to form a cohesive story for this 7+ minute video. It was an amazing collaborative effort done by Koyczan and the artists, making way for a piece that is rhythmically moving and visually stunning, painting a picture of despair and hope for a better future. I don’t want to get too into specifics because the piece truly does speak for itself.

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Through the Eyes of the Future

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Google released news several weeks ago on their new contribution to the technology world, Google Glass. As seen below in the video they released on their YouTube account, Google Glass is a pair of glasses that connects to your phone, enabling you to record, share, and view live data directly on your glasses. They look like they came straight out of a Sci-Fi movie and connects people to their content so quickly and effortlessly that it’s hard not to envision this becoming the future of technology.

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P&G Takes a Swing at an MLB Campaign

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As part of a campaign behind Procter & Gamble Co.’s Head & Shoulders with Old Spice, P&G wants to own the strikeout in MLB baseball. P&G is attempting to play on the double meaning of scent and strikeouts with their innovative MLB campaign. For every strikeout, P&G will give $1 to Reviving Baseball in Inner Cities. The company also plans to fuel social media with the hashtag #Whiff. For every month, the MLB club whose fans tweet most often using #Whiff, P&G will donate an additional $10,000 for local chapters.

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Advertising the Greater Good

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Advertising is a great source for inspiration when we think about expanding our own skills and creativity. Some of the most inspirational advertisements come from social cause and non-profit campaigns. There’s a site, Osocio, that I frequent to quite often to see what’s new in this area of the industry. Osocio posts the best global campaigns of non-profit advertising and social cause marketing.  The blog posts impressive work from various organizations and agencies on a wide variety of topics from activism to environmental issues to social aid and so on.

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Philly Addy Awards

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The 2013 Addy Awards are this Thursday, March 7, 2013! This is a Philly Ad Club event organized to award creatives and professionals in Philadelphia Advertising who have shown exceptional work this year. This is a great opportunity to see award winning work from industry creatives as well as network with professionals from all over the Philadelphia area. Information provided by the Philly Ad Club is listed below.

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TAC Guest Speaker: Josh Goldblum

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Join TAC this Monday, March 4th, to hear from Josh Goldblum, creative director of Bluecadet! Josh is the founder and creative director of Bluecadet, which specializes in multimedia experiences that excite, engage, and inspire. They build dynamic websites, installations, and mobile applications for universities, museums, nonprofits, and corporations. Their services are broken up into strategy, design, technology and continuing services such as: social media, training, email, measurement, and search. Bluecadet has been recognized for their outstanding work with numerous awards from 2008 to now.

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Panera: Live Consciously. Eat Deliciously.

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Panera Bread has recently launched a new campaign called “Live Consciously. Eat Deliciously.” This clever campaign takes the viewer through a journey of images that describe the process of baking bread in Panera Bread bakeries. The company has created a commercial spot as well as an interactive web page that teaches the consumer more about the high-quality product as well as the company. The company positions itself as morally driven with high quality products. Panera pledges in the commercial to donate all leftover baked goods to local charities in order to give back to the community by feeding the hungry.

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BrandYourself: Take Control of Your Online Presence

BrandYourself

When looking for a job today, one of the most important things to remember is you are a brand. We are in a time where students and graduates are constantly competing against other peers who have the same educational skills and experience, so how do we stand out? When businesses and hiring managers are busy getting piles of resumes and emails day by day, it’s our job to make it easier for them to find our brand first.

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Pocket: Save Now, Read Later

pocket anywhereAs students, multitasking is a vital skill for us to master. We need to juggle class, work, clubs, and maybe even a little social life. On top of all that, as students in the School of Media and Communications, we are expected to know what’s going on in the news and in media at all times. There are so many new trends and topics that we need to catch up on that sometimes we loose track. That’s where Pocket comes in to play. Pocket is an app for your computer, iPad, tablet, or smartphone that is designed to help you save articles, videos, and really anything for later usage.Pocket

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Philly Ad Club Student Event: Step Up to the Job Genius Bar

Philly-Ad-Club-Logo1I hope as Philadelphia Advertising students you are all taking advantage of their student events! I have gone to a few throughout my undergraduate career and I have always walked away learning great ideas to apply to my studies and career pursuit. First off, I encourage you to become a Philly Ad Club member! As a Temple University advertising student you are offered a discounted rate of $10 for a year membership. That’s a steal for all the great opportunities and resources they lay out for you.

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“Jason JLabAudio”

How much would you be willing to sell your last name for? Jason Sadler, is willing to let his go for $34,500 to the headphone supplier JLab Audio as long as they stay the current top bidder. Some of you may remember him from IWearYourShirt.com but now he has taken his human advertising to a new level. Buymylastname.com address the issue of why businesses should be placing their bids now. Jason admits to never having any real sense of identity stemming from his last name especially after changing it three separate times throughout his life. So this new business venture is just the next step to keep the momentum of his brand going. He also says, “I love brands- especially those that are willing to push the envelope- and I take pride in giving them different creative opportunities to get seen, this opportunity included.”

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Opportunities Aren’t Given They’re Made

We’ve all seen the campaign that look school pride to a new level and on Wednesday, November 28th the amazingly talented team from Neiman advertising agency ventured to North Philadelphia to give us a behind the scenes look at how they did it. First to speak was David Burden the Senior Strategic Planner on the Temple University account. He explained how Temple was way below its competitors when it came to dollars spent on advertising. Temple was “outspend and outshouted” and the higher education market is a “sea of sameness” as Burden put it.He went on to discus the marketing objectives based on the RFP from Temple University.

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TED: Ideas Worth Spreading

As my December graduation draws nearer I find myself being bombarded with advice to get the upper hand on entering the world of advertising. I am sure you have heard it is extremely important to keep up with news in the advertising world about what campaigns brands are executing and which agencies are taking on new clients but I feel that taking some time out of the day to listen to TED talk or two on your way to class can be more beneficial and inspiring than all the rest.

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