Advertising

Work, Play & Puppies

Work is almost as important as play at LevLane…almost.

On my last day, I walked into the 4th floor office of the Wanamaker Building and was greeted by familiar faces. Mostly.

Today happened to be the photoshoot for the agency’s new website and the team brought their puppies in as part of the shoot! The office was barricaded with play pens for the pooches and walking around the agency was like walking through a petting zoo! A Labradoodle in the Traffic department, a Pug playing with the Art Directors, a Maltese by Media’s side, two Pitbull mixes wrestling next to the Account team and a Yorkshire Terrier licking the fingernails of one of the Copywriters – needless to say, it was quite a pleasant surprise!

Read more on Work, Play & Puppies…

Having Fun with Social Media

social-media-image

Hi, guys! It’s Nicole. On my pervious post, I talked about AG’s business and my first day experience with AG. On this post, I would like to talk about my thoughts on AG’s Social Media Strategy Plan. Although I was hired to be an Art Direction intern, I got to touch the side of social media as well.

Read more on Having Fun with Social Media…

A Permanent Internship

Most fellow students I have come across took an internship in a traditional ad agency, or marketing company that would naturally progress into either a job, or teaching the tools in order to land one. I, however, decided to intern at a tattoo shop, entitled Lost Soul Tattoo. This presented me with many opportunities to use my creativity and strive to come up with new ways to advertise an already popular tattoo location. I was thrust into a real role, as they never had anyone do advertising or “business” oriented work in the shop, other than piercing and tattooing. It provided me with a great challenge as there was not much in the way of guidance, so I took what I learned so far from my advertising classes and did my best to put it to work. The laid back, wear whatever you want, jam out to music while you worked, atmosphere really provided for a great creative environment and made it easy for my work to come to life via Social Media campaigns, clothing designs, and creating an entire guerrilla marketing strategy based around the shop. Taking this risk of working with a company that never had an intern before was something I was nervous about at first, but in the end it allowed me to rise to the occasion and create real work that garnered many impressions as well as new business for the shop. We saw a 6.5% increase in overall sales/revenue during my duration there, and with my implementation of a “How did you find us?” card, we realized that my Social Media Campaign was driving in about three new appointments per week (about $1200 extra revenue). This post isn’t about me bragging, or saying, “Hey, Look what I did for this company,” but to challenge other students and individuals to go for a job or internship that may be out of the box, as it could end up being the best thing for you. You could make a difference right away if you are ready for the challenge, don’t just settle for getting someone’s coffee or the internship your parents want for you. Sticking with the traditional way of doing things or going with the safest choice, will look good on a resume, but will it bring out the creative, driven person in you?

Read more on A Permanent Internship…

Overcoming Obstacles and Making Use of Your Time

VS.

I have been interning with the Philadelphia Virtual Academy since January. The goal was to bring in students from competitors and increase enrollment and awareness. I went into the interview with a lot of ideas about what could be done to meet these goals, and was really excited to put them into action once I was hired. However, I hadn’t realized how often you come across obstacles in the process that seem to limit what you can do. As a part of the School District of Philadelphia, the Philadelphia Virtual Academy is sometimes limited in what we can do and there are many roadblocks along the way when it comes to starting something new, such as marketing. At first, we were somewhat put off by the slow-moving process of many tasks, such as gaining approval to create a blog, and then again to upgrade it. We would meet in person once a week, and there were some meetings early on where we felt like we had not accomplished much in the past weeks. However, as the weeks flew by, we realized that though some processes may be slow, we should fill the time with smaller tasks, such as focusing on our Facebook presence, creating an AdWords campaign or designing Direct Mail brochures. While some things may move slowly, we learned that we could still make a lot of progress as these seemingly small tasks added up. Before we knew it, we had not only a list of accomplished tasks, but a whole new inspired list of more things that we could do. From these first couple of slow-moving weeks, we learned the importance of keeping things moving even when they seem to be at a stand-still. This is often what you need in order to get your juices flowing and produce more creative ideas, and it helps pass the time while you wait for the original projects to fall into place!

Read more on Overcoming Obstacles and Making Use of Your Time…

Getting Involved, Getting Excited

I used to be an education major so when I switched to advertising, although I love it, I missed having the chance to work with kids. For this reason, I was really excited when I saw an email come through last semester about a marketing internship with the Philadelphia Virtual Academy, a part of the School District of Philadelphia. This passion came through in my interview and I got the position. Once the new year rolled around and I got started, I was disappointed to find that as the marketing intern, there wasn’t really much of a chance to interact with the students. I could post daily on social media and our new blog, and sometimes they would even respond to these, but never in a way that made me feel as if they were excited about my posts. There was a disconnect, and I was determined to lessen this in order to get the kids as excited as I was. But how do you get a group of middle and high schoolers excited about anything school-related? Regardless of how relevant my blog posts were to their lives, they didn’t feel like any of it could be “cool” because it came from their school. So I talked to Dave, the PVA administrator and my internship coordinator, about this problem, and we agreed that it might be beneficial for me to get involved outside of the realm of advertising so I could get to know the students and they could put a face to the anonymous “PhillyVirtual” posts. Kevin, another marketing intern, had the opportunity to sit in on a Writing Club meeting in the Virtual Office, where the students’ classes are held. Through this, he learned a little about the process and the daily activities of the students, but not much about the students themselves. We had more success when we had the opportunity to meet them in person by chaperoning a field trip to the Pennsylvania Academy of the Fine Arts. This was a trip that a lot of the kids were really excited about, so it was great to meet them in person and share in their enthusiasm for the trip. Later on I did a blog post with details and pictures from the trip and I found that the kids were much more active in response to the corresponding tweets and Facebook posts. The students that I met on this trip are now more active on the blog as well. I will be continuing with PVA for another couple of weeks and I hope to have the chance to go on more field trips and interact with more students so that by the time I leave, the students are more interested in the blog and social media.

Read more on Getting Involved, Getting Excited…

Future Media Concepts: A Glimpse Into MY Future

FMC2

This semester, I have been working as a Marketing Intern for the company Future Media Concepts. For the past few weeks, I have been learning so much about the marketing industry and gaining plenty of useful experience. Although I am in my junior year as an advertising major, marketing has always been something I have been interested in since it is so closely related to advertising. My manager is great and lets me do a variety of projects. I work on e-mail campaigns (which has lead me to learn the ins and outs of the program SalesForce), help manage and create content for their social media sites, write blog posts on WordPress, and will also be a part of preparing an event that will be happening in May.

Read more on Future Media Concepts: A Glimpse Into MY Future…

Late autumn

l

I can’t believe that I finished my internship at Harmelin.

I am a little sad that I have to leave a great place that is filled with great people;

I wish that I could stay there for a little longer, it would be nice.

Read more on Late autumn…

Hidden Message in Ad for Children at Risk


A friend of mine posted a video on their Facebook about an ad that really caught my eye because of the deep thought and idea execution of the designers behind it. The ANAR Foundation is a Spanish child-advocacy organization that has an anonymous telephone line for teens and children who are under a risk situation. For the international day against child abuse,
Grey Spain worked with ANAR to design an ad that would be able to target the teens and children, even while they are with the adults or parents that may be their aggressors. The ad was designed using lenticular printing to send different messages to children and adults. The children’s view is only visible to children under ten because of the level of their eye sight. The ad appears plain to the adult view, but in the child view reveals a bruised face. The ad features the hotline’s number as well as the copy, “If somebody hurts you, phone us, and we’ll help you.” I think its an incredibly difficult message to send out to children and teens who are constantly with their aggressor, so targeting them in a way that is so straightforward is risky, yet really needed to reach the children who need help and access to this hotline.

Read more on Hidden Message in Ad for Children at Risk…

Are You #TempleMade?

Branded

 

 

Today, May 6th, at 9PM, “Branded”, a film by Cameron S. Mithcell, will be premiering at The Pearl on Broad Street. The film looks inside the Temple Made campaign through the eyes of students, faculty, alumni, and the marketing team that started it all. “Branded” is an opportunity to experience and discuss the impact of the influential campaign and its affect on the Temple community. It is a cherry and white movement that has expanded Temple’s reach not only in the city of Philadelphia and surrounding areas, but also nationwide with its influential ads in print, TV, and online. There will be a Q&A discussion following the premiere. The premiere will screen twice, first at 9PM and second at 9:30PM. You can RSVP to the event for free admission.

Read more on Are You #TempleMade?…

PETA Uses Temple Student’s Winning Ad

3276.Peta_HorsePoster_Mulranen_RGB.jpg-550x0

 

 

PETA released a shocking new mobile billboard last week to remind attendees at the 2013 Kentucky Derby that for the horses, racing is a matter of life or death. The ad was placed up and down the streets surrounding the racetrack in the days leading up to and the day of the event. The message drawn across through the ad is to bring awareness to the misuse of both therapeutic and illegal drugs that the industry uses to keep injured and tired horses running for the race. The ad was actually created by Temple University’s Tyler School of Art graphic design student, Dana Mulranen. The poster was created for the 2012 One Show Young Ones Competition and awarded the One Club Bronze Pencil as well as Runner Up in Creative Quarterly 31.

Read more on PETA Uses Temple Student’s Winning Ad…

Inside View on NSAC

NSAC team

 

Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process. This week, I sat down with graduating Advertising-Art Direction student, Angela Lanza, to talk to her about NSAC in general and what it’s like to participate in the competition for future Temple students who may be interested in trying it out.

Read more on Inside View on NSAC…

Happy Earth Day, Google!

earth_day_2013-1458005-hp

 

 

Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that goes through the changing of the seasons. As the sun moves westward and the moon goes through it’s phases, the seasons pass, showing us different days starting with spring going slowly into summer, fall, and winter.

Read more on Happy Earth Day, Google!…