Work, Play & Puppies
Work is almost as important as play at LevLane…almost.
On my last day, I walked into the 4th floor office of the Wanamaker Building and was greeted by familiar faces. Mostly.
Today happened to be the photoshoot for the agency’s new website and the team brought their puppies in as part of the shoot! The office was barricaded with play pens for the pooches and walking around the agency was like walking through a petting zoo! A Labradoodle in the Traffic department, a Pug playing with the Art Directors, a Maltese by Media’s side, two Pitbull mixes wrestling next to the Account team and a Yorkshire Terrier licking the fingernails of one of the Copywriters – needless to say, it was quite a pleasant surprise!
SEO, PPC, and Analytics: A Brief Overview
You’re eating a new brand of breakfast bars, and then a question comes to mind. Something along the lines of: “What are the healthiest granola bars?” In decades past, one might have looked in a book or asked a fellow friend. Now the answer is at the tips of one’s fingers. You just open up your smartphone or laptop and type the answer right into the search button. The results of answering this question can be in the thousands with many different websites aiming to inform, sell, or convince a user that they are the best option to fulfill their needs.
Building Confidence – A New Perspective
As the Chinese wise-men say, “when the student is ready the teacher appears”. Working at Advanced Rehabilitation Management put me in the spotlight to create work that would be published and reviewed by eyes other than my own. AdvancedRM is a nurse case management company operating out of Valley Forge that on-boarded me as a marketing intern and administrative assistant. The work I created at AdvancedRM would have the potential to affect the future success of my organization and the individuals it represents.
Share Your Summer, but Fall into Fall
Summer always goes so fast, doesn’t it? It’s little things that start approaching in late July that grab our attention and remind us of the fact that it unfortunately doesn’t last forever. The “Back to School” commercials, fall clothes on the covers of magazines, even things you need to plan at your work. Last summer I worked in the back room stocking a retail store, and we started to get CHRISTMAS items in the late summer.
Having Fun with Social Media
Hi, guys! It’s Nicole. On my pervious post, I talked about AG’s business and my first day experience with AG. On this post, I would like to talk about my thoughts on AG’s Social Media Strategy Plan. Although I was hired to be an Art Direction intern, I got to touch the side of social media as well.
When I tell people I am a strategy intern I get a lot of confused responses. “Strategy” is a buzzword in the communications industry that can mean many different things. Not many people understand how vital good strategic planning is to creating good advertising. Because of this confusion I thought I would use this blog post to explain the role of the strategy department as it relates to my internship at Tierney.
Break Out of Your Shell
Working in an agency environment provides a lot of perks. There are social outings, wellness seminars, and social interactions with different agencies and professionals. All of these events provide great networking and learning opportunities you normally don’t get in the office. When you’re in the office you get to learn the basics of the job but there really isn’t time to pick the brains of your superiors for advice.
Unconvential Takeaways from the Pitch
Where has the time gone this semester?! I swear yesterday was the first day of my internship and now it is coming to an end. I learned a great deal this semester interning for the marketing department at GEICO. My main role this semester as an intern was really working on the dealership referral program. Here are the top three things that I learned at this specific intern task more than anywhere else
A Permanent Internship
Most fellow students I have come across took an internship in a traditional ad agency, or marketing company that would naturally progress into either a job, or teaching the tools in order to land one. I, however, decided to intern at a tattoo shop, entitled Lost Soul Tattoo. This presented me with many opportunities to use my creativity and strive to come up with new ways to advertise an already popular tattoo location. I was thrust into a real role, as they never had anyone do advertising or “business” oriented work in the shop, other than piercing and tattooing. It provided me with a great challenge as there was not much in the way of guidance, so I took what I learned so far from my advertising classes and did my best to put it to work. The laid back, wear whatever you want, jam out to music while you worked, atmosphere really provided for a great creative environment and made it easy for my work to come to life via Social Media campaigns, clothing designs, and creating an entire guerrilla marketing strategy based around the shop. Taking this risk of working with a company that never had an intern before was something I was nervous about at first, but in the end it allowed me to rise to the occasion and create real work that garnered many impressions as well as new business for the shop. We saw a 6.5% increase in overall sales/revenue during my duration there, and with my implementation of a “How did you find us?” card, we realized that my Social Media Campaign was driving in about three new appointments per week (about $1200 extra revenue). This post isn’t about me bragging, or saying, “Hey, Look what I did for this company,” but to challenge other students and individuals to go for a job or internship that may be out of the box, as it could end up being the best thing for you. You could make a difference right away if you are ready for the challenge, don’t just settle for getting someone’s coffee or the internship your parents want for you. Sticking with the traditional way of doing things or going with the safest choice, will look good on a resume, but will it bring out the creative, driven person in you?
Geico: The Business, the Website, the People
Through my internship at Geico, the insurance company, I learned a lot about the business model. Geico was established in 1936 by Leo and Lillian Goodwin. Geico was built on humility and honest work. With beginnings in the Great Depression, Geico is now one of the most successful companies in the nation. So what does Geico have to owe to its success? And what continues to keep the drive in the company? Geico cares about its people and the way it communicates with them. A majority of the company itself is Internet based. With different ways to search, get a quote, and pay bills online, Geico keeps all people involved everyday.
Editing: A Necessary Evil
I’m not just talking about spell check. Go read it forward, backwards, and sideways. Read it out loud like a monologue to your roommates. Does it sound good? Great. Now go make it better. Can’t? Let new eyes see it and listen to what they say.
Riding Around in the Geico Car
As I embark on this real world journey at the local Geico office in Wynnewood, my experience is teaching me leadership and communication skills. My position is Marketing Intern, and I am responsible for a variety of duties, the biggest duty–to promote our special dealership program to local car dealerships.
“Moderating to the Max” Book Review
Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and In-Depth Interviews, written by Jean Bystedt, Siri Lynn, and Deborah Potts, is an interesting and fun read for anyone interested in conducting interactive and enjoyable qualitative research that creatively spans beyond the typical Q&A.
WMMR: Saying Goodbye…as an Intern
Hello readers! I am in the final week of my internship with 93.3 WMMR. WMMR is a radio station which houses one of the most popular morning shows in the country and it wouldn’t exist without the help of the Sales department. During the last few months, I have been the Sales Intern at WMMR and have learned information I could not have gotten anywhere else. One of the most important takeaways of my internship is that no two days are the same. One day, you can have an overload of work, whereas the next, you can have none. In a sales department, every day is different.
The way that you picture an intern before you have an internship yourself is pretty different than what it’s actually like.
I remember hearing upperclassmen friends stress the importance of punctuality, always asking what more you can do to help, and being outgoing, and so on. It’s clear that they were onto something, because many of these friends are now recent graduates and happily working in the advertising industry.
93.3 WMMR Intern
Hello fellow readers and interns! I am Kelly. I am currently in my final semester as an Advertising Account Management major.
This past semester, I have been interning with the Sales Department at 93.3 WMMR. Before starting the internship, I was very eager to see what I would be completing on a daily basis. The radio industry is an interesting industry that not many get to be a part of. I was most excited to see the workings of a radio station because it’s not something you can learn in a classroom or a textbook. Having heard about radio in previous classes, I still didn’t know what to expect. So far the experience has been great and everyone was extremely welcoming.
Status Reports and Saying “hello”
My internship at PerformRx (pharmacy benefit manager) is winding down and I only have a few weeks left. I have recently created a final list of projects that need to be completed before the end of the semester. Most of the smaller projects have already been finished, however I have a few projects left that I have been working on over the course of the semester that need some changes.
For the fall semester of my senior year I am interning at PerformRx, which is part of the Amerihealth Caritas Family of Companies. As a full-service pharmacy benefits manager (PBM), PerformRx works with health plans in order to improve patient outcomes and reduce costs. PerformRx offers clients both standalone products and services, as well as full pharmacy benefit solutions.
Tag Strategies Account Services Intern. I’m it!
If you’re confused by the title of my post, it took me a couple minutes to figure out the clever phrase behind Philadelphia branding agency, Tag Strategies title as well. Remember the game we all used to play as kids? The one you could play with even two people? We used to tag each other and say, “You’re it!” Well Tag Strategies makes us feel nostalgic just in its name and has turned “you’re it” into a positive experience for their clients.