Work, Play & Puppies
Work is almost as important as play at LevLane…almost.
On my last day, I walked into the 4th floor office of the Wanamaker Building and was greeted by familiar faces. Mostly.
Today happened to be the photoshoot for the agency’s new website and the team brought their puppies in as part of the shoot! The office was barricaded with play pens for the pooches and walking around the agency was like walking through a petting zoo! A Labradoodle in the Traffic department, a Pug playing with the Art Directors, a Maltese by Media’s side, two Pitbull mixes wrestling next to the Account team and a Yorkshire Terrier licking the fingernails of one of the Copywriters – needless to say, it was quite a pleasant surprise!
SEO, PPC, and Analytics: A Brief Overview
You’re eating a new brand of breakfast bars, and then a question comes to mind. Something along the lines of: “What are the healthiest granola bars?” In decades past, one might have looked in a book or asked a fellow friend. Now the answer is at the tips of one’s fingers. You just open up your smartphone or laptop and type the answer right into the search button. The results of answering this question can be in the thousands with many different websites aiming to inform, sell, or convince a user that they are the best option to fulfill their needs.
Building Confidence – A New Perspective
As the Chinese wise-men say, “when the student is ready the teacher appears”. Working at Advanced Rehabilitation Management put me in the spotlight to create work that would be published and reviewed by eyes other than my own. AdvancedRM is a nurse case management company operating out of Valley Forge that on-boarded me as a marketing intern and administrative assistant. The work I created at AdvancedRM would have the potential to affect the future success of my organization and the individuals it represents.
Share Your Summer, but Fall into Fall
Summer always goes so fast, doesn’t it? It’s little things that start approaching in late July that grab our attention and remind us of the fact that it unfortunately doesn’t last forever. The “Back to School” commercials, fall clothes on the covers of magazines, even things you need to plan at your work. Last summer I worked in the back room stocking a retail store, and we started to get CHRISTMAS items in the late summer.
Having Fun with Social Media
Hi, guys! It’s Nicole. On my pervious post, I talked about AG’s business and my first day experience with AG. On this post, I would like to talk about my thoughts on AG’s Social Media Strategy Plan. Although I was hired to be an Art Direction intern, I got to touch the side of social media as well.
When I tell people I am a strategy intern I get a lot of confused responses. “Strategy” is a buzzword in the communications industry that can mean many different things. Not many people understand how vital good strategic planning is to creating good advertising. Because of this confusion I thought I would use this blog post to explain the role of the strategy department as it relates to my internship at Tierney.
Break Out of Your Shell
Working in an agency environment provides a lot of perks. There are social outings, wellness seminars, and social interactions with different agencies and professionals. All of these events provide great networking and learning opportunities you normally don’t get in the office. When you’re in the office you get to learn the basics of the job but there really isn’t time to pick the brains of your superiors for advice.
Unconvential Takeaways from the Pitch
Where has the time gone this semester?! I swear yesterday was the first day of my internship and now it is coming to an end. I learned a great deal this semester interning for the marketing department at GEICO. My main role this semester as an intern was really working on the dealership referral program. Here are the top three things that I learned at this specific intern task more than anywhere else
A Permanent Internship
Most fellow students I have come across took an internship in a traditional ad agency, or marketing company that would naturally progress into either a job, or teaching the tools in order to land one. I, however, decided to intern at a tattoo shop, entitled Lost Soul Tattoo. This presented me with many opportunities to use my creativity and strive to come up with new ways to advertise an already popular tattoo location. I was thrust into a real role, as they never had anyone do advertising or “business” oriented work in the shop, other than piercing and tattooing. It provided me with a great challenge as there was not much in the way of guidance, so I took what I learned so far from my advertising classes and did my best to put it to work. The laid back, wear whatever you want, jam out to music while you worked, atmosphere really provided for a great creative environment and made it easy for my work to come to life via Social Media campaigns, clothing designs, and creating an entire guerrilla marketing strategy based around the shop. Taking this risk of working with a company that never had an intern before was something I was nervous about at first, but in the end it allowed me to rise to the occasion and create real work that garnered many impressions as well as new business for the shop. We saw a 6.5% increase in overall sales/revenue during my duration there, and with my implementation of a “How did you find us?” card, we realized that my Social Media Campaign was driving in about three new appointments per week (about $1200 extra revenue). This post isn’t about me bragging, or saying, “Hey, Look what I did for this company,” but to challenge other students and individuals to go for a job or internship that may be out of the box, as it could end up being the best thing for you. You could make a difference right away if you are ready for the challenge, don’t just settle for getting someone’s coffee or the internship your parents want for you. Sticking with the traditional way of doing things or going with the safest choice, will look good on a resume, but will it bring out the creative, driven person in you?
Geico: The Business, the Website, the People
Through my internship at Geico, the insurance company, I learned a lot about the business model. Geico was established in 1936 by Leo and Lillian Goodwin. Geico was built on humility and honest work. With beginnings in the Great Depression, Geico is now one of the most successful companies in the nation. So what does Geico have to owe to its success? And what continues to keep the drive in the company? Geico cares about its people and the way it communicates with them. A majority of the company itself is Internet based. With different ways to search, get a quote, and pay bills online, Geico keeps all people involved everyday.
Editing: A Necessary Evil
I’m not just talking about spell check. Go read it forward, backwards, and sideways. Read it out loud like a monologue to your roommates. Does it sound good? Great. Now go make it better. Can’t? Let new eyes see it and listen to what they say.
Riding Around in the Geico Car
As I embark on this real world journey at the local Geico office in Wynnewood, my experience is teaching me leadership and communication skills. My position is Marketing Intern, and I am responsible for a variety of duties, the biggest duty–to promote our special dealership program to local car dealerships.
“Moderating to the Max” Book Review
Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and In-Depth Interviews, written by Jean Bystedt, Siri Lynn, and Deborah Potts, is an interesting and fun read for anyone interested in conducting interactive and enjoyable qualitative research that creatively spans beyond the typical Q&A.
WMMR: Saying Goodbye…as an Intern
Hello readers! I am in the final week of my internship with 93.3 WMMR. WMMR is a radio station which houses one of the most popular morning shows in the country and it wouldn’t exist without the help of the Sales department. During the last few months, I have been the Sales Intern at WMMR and have learned information I could not have gotten anywhere else. One of the most important takeaways of my internship is that no two days are the same. One day, you can have an overload of work, whereas the next, you can have none. In a sales department, every day is different.
The way that you picture an intern before you have an internship yourself is pretty different than what it’s actually like.
I remember hearing upperclassmen friends stress the importance of punctuality, always asking what more you can do to help, and being outgoing, and so on. It’s clear that they were onto something, because many of these friends are now recent graduates and happily working in the advertising industry.
93.3 WMMR Intern
Hello fellow readers and interns! I am Kelly. I am currently in my final semester as an Advertising Account Management major.
This past semester, I have been interning with the Sales Department at 93.3 WMMR. Before starting the internship, I was very eager to see what I would be completing on a daily basis. The radio industry is an interesting industry that not many get to be a part of. I was most excited to see the workings of a radio station because it’s not something you can learn in a classroom or a textbook. Having heard about radio in previous classes, I still didn’t know what to expect. So far the experience has been great and everyone was extremely welcoming.
Status Reports and Saying “hello”
My internship at PerformRx (pharmacy benefit manager) is winding down and I only have a few weeks left. I have recently created a final list of projects that need to be completed before the end of the semester. Most of the smaller projects have already been finished, however I have a few projects left that I have been working on over the course of the semester that need some changes.
For the fall semester of my senior year I am interning at PerformRx, which is part of the Amerihealth Caritas Family of Companies. As a full-service pharmacy benefits manager (PBM), PerformRx works with health plans in order to improve patient outcomes and reduce costs. PerformRx offers clients both standalone products and services, as well as full pharmacy benefit solutions.
Tag Strategies Account Services Intern. I’m it!
If you’re confused by the title of my post, it took me a couple minutes to figure out the clever phrase behind Philadelphia branding agency, Tag Strategies title as well. Remember the game we all used to play as kids? The one you could play with even two people? We used to tag each other and say, “You’re it!” Well Tag Strategies makes us feel nostalgic just in its name and has turned “you’re it” into a positive experience for their clients.
There’s Something About Daisy
It was after a crazy morning filled with bike troubles, ruined clothes, and sweaty helmet hair that I finally met the newest employee of ChatterBlast Media. She was young, very tan, and had a twinkle in her eye. The instant I saw her, I felt relief. “Maybe this day won’t be so bad after all,” I thought to myself.
Overcoming Obstacles and Making Use of Your Time
I have been interning with the Philadelphia Virtual Academy since January. The goal was to bring in students from competitors and increase enrollment and awareness. I went into the interview with a lot of ideas about what could be done to meet these goals, and was really excited to put them into action once I was hired. However, I hadn’t realized how often you come across obstacles in the process that seem to limit what you can do. As a part of the School District of Philadelphia, the Philadelphia Virtual Academy is sometimes limited in what we can do and there are many roadblocks along the way when it comes to starting something new, such as marketing. At first, we were somewhat put off by the slow-moving process of many tasks, such as gaining approval to create a blog, and then again to upgrade it. We would meet in person once a week, and there were some meetings early on where we felt like we had not accomplished much in the past weeks. However, as the weeks flew by, we realized that though some processes may be slow, we should fill the time with smaller tasks, such as focusing on our Facebook presence, creating an AdWords campaign or designing Direct Mail brochures. While some things may move slowly, we learned that we could still make a lot of progress as these seemingly small tasks added up. Before we knew it, we had not only a list of accomplished tasks, but a whole new inspired list of more things that we could do. From these first couple of slow-moving weeks, we learned the importance of keeping things moving even when they seem to be at a stand-still. This is often what you need in order to get your juices flowing and produce more creative ideas, and it helps pass the time while you wait for the original projects to fall into place!
Getting Involved, Getting Excited
I used to be an education major so when I switched to advertising, although I love it, I missed having the chance to work with kids. For this reason, I was really excited when I saw an email come through last semester about a marketing internship with the Philadelphia Virtual Academy, a part of the School District of Philadelphia. This passion came through in my interview and I got the position. Once the new year rolled around and I got started, I was disappointed to find that as the marketing intern, there wasn’t really much of a chance to interact with the students. I could post daily on social media and our new blog, and sometimes they would even respond to these, but never in a way that made me feel as if they were excited about my posts. There was a disconnect, and I was determined to lessen this in order to get the kids as excited as I was. But how do you get a group of middle and high schoolers excited about anything school-related? Regardless of how relevant my blog posts were to their lives, they didn’t feel like any of it could be “cool” because it came from their school. So I talked to Dave, the PVA administrator and my internship coordinator, about this problem, and we agreed that it might be beneficial for me to get involved outside of the realm of advertising so I could get to know the students and they could put a face to the anonymous “PhillyVirtual” posts. Kevin, another marketing intern, had the opportunity to sit in on a Writing Club meeting in the Virtual Office, where the students’ classes are held. Through this, he learned a little about the process and the daily activities of the students, but not much about the students themselves. We had more success when we had the opportunity to meet them in person by chaperoning a field trip to the Pennsylvania Academy of the Fine Arts. This was a trip that a lot of the kids were really excited about, so it was great to meet them in person and share in their enthusiasm for the trip. Later on I did a blog post with details and pictures from the trip and I found that the kids were much more active in response to the corresponding tweets and Facebook posts. The students that I met on this trip are now more active on the blog as well. I will be continuing with PVA for another couple of weeks and I hope to have the chance to go on more field trips and interact with more students so that by the time I leave, the students are more interested in the blog and social media.
Advice: Take Full Advantage of an Internship
I cannot believe that the semester is almost over, and with it my time at Future Media Concepts. Looking back at my first day in January, the amount that I have learned is amazing. My experience here has gone above and beyond what was expected and I can truly say that I have had an extremely positive experience working as a Marketing intern at this company.
Future Media Concepts: A Glimpse Into MY Future
This semester, I have been working as a Marketing Intern for the company Future Media Concepts. For the past few weeks, I have been learning so much about the marketing industry and gaining plenty of useful experience. Although I am in my junior year as an advertising major, marketing has always been something I have been interested in since it is so closely related to advertising. My manager is great and lets me do a variety of projects. I work on e-mail campaigns (which has lead me to learn the ins and outs of the program SalesForce), help manage and create content for their social media sites, write blog posts on WordPress, and will also be a part of preparing an event that will be happening in May.
Allied: Gateway to My Future Career
My name is Nicolas Gilbreath and I am a Junior Account Management Advertising student at Temple University. This semester, I interned at Allied Integrated Marketing as their sole-marketing coordinator intern. Allied is a full-service marketing agency for the entertainment and consumer products industries throughout the United States. During my internship, I worked on the New Business division with the Marketing Coordinator and Vice President at Allied’s Philadelphia office.
Allied: Integration In and Out of the Agency
Hello, my name is Nicolas Gilbreath and I am a Junior Account Management Advertising student at Temple University. This semester, I have spent my time at Allied Integrated Marketing as their marketing coordinator intern. Allied is a full-service marketing agency that delivers targeted programs across multiple media outlets for the entertainment industry throughout the United States. During my internship, I am working with the Marketing Coordinator and Vice President at Allied’s Philadelphia office. Together, we focus on Allied’s New Business division.
Looking Into The Future with Coyne Chemical
Recently, Coyne Chemical has made an offer for full time employment after graduation. I must say, I am extremely excited for the opportunity and I could not ask for better people to work with. Over the past semester I have grown very close to my boss, Tom, and my peer, Izabela, who is also a Temple University Ad Major.
I’m done with my internship… Now what?!
It’s a scary thought for a lot of seniors when the end of the school year finally approaches. All the credits are completed, the works handed in, the exams are graded, the internship comes to an end and now it’s time to enter the real world. A lot of graduating seniors still might not know exactly what they’re doing and it’s a scary thought. Being a transfer student my sophomore year and changing my major so late in the game, I actually will not graduate until December. So while I’m slightly sad I cannot graduate with most of friends I’m glad to know I still have time to get my plans together.
Hidden Message in Ad for Children at Risk
A friend of mine posted a video on their Facebook about an ad that really caught my eye because of the deep thought and idea execution of the designers behind it. The ANAR Foundation is a Spanish child-advocacy organization that has an anonymous telephone line for teens and children who are under a risk situation. For the international day against child abuse, Grey Spain worked with ANAR to design an ad that would be able to target the teens and children, even while they are with the adults or parents that may be their aggressors. The ad was designed using lenticular printing to send different messages to children and adults. The children’s view is only visible to children under ten because of the level of their eye sight. The ad appears plain to the adult view, but in the child view reveals a bruised face. The ad features the hotline’s number as well as the copy, “If somebody hurts you, phone us, and we’ll help you.” I think its an incredibly difficult message to send out to children and teens who are constantly with their aggressor, so targeting them in a way that is so straightforward is risky, yet really needed to reach the children who need help and access to this hotline.
Are You #TempleMade?
Today, May 6th, at 9PM, “Branded”, a film by Cameron S. Mithcell, will be premiering at The Pearl on Broad Street. The film looks inside the Temple Made campaign through the eyes of students, faculty, alumni, and the marketing team that started it all. “Branded” is an opportunity to experience and discuss the impact of the influential campaign and its affect on the Temple community. It is a cherry and white movement that has expanded Temple’s reach not only in the city of Philadelphia and surrounding areas, but also nationwide with its influential ads in print, TV, and online. There will be a Q&A discussion following the premiere. The premiere will screen twice, first at 9PM and second at 9:30PM. You can RSVP to the event for free admission.
PETA Uses Temple Student’s Winning Ad
PETA released a shocking new mobile billboard last week to remind attendees at the 2013 Kentucky Derby that for the horses, racing is a matter of life or death. The ad was placed up and down the streets surrounding the racetrack in the days leading up to and the day of the event. The message drawn across through the ad is to bring awareness to the misuse of both therapeutic and illegal drugs that the industry uses to keep injured and tired horses running for the race. The ad was actually created by Temple University’s Tyler School of Art graphic design student, Dana Mulranen. The poster was created for the 2012 One Show Young Ones Competition and awarded the One Club Bronze Pencil as well as Runner Up in Creative Quarterly 31.
Inside View on NSAC
Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process. This week, I sat down with graduating Advertising-Art Direction student, Angela Lanza, to talk to her about NSAC in general and what it’s like to participate in the competition for future Temple students who may be interested in trying it out.
Graduation is Around the Corner!
The day we all thought would never come is almost upon us…. GRADUATION! Even though this is what we have been looking forward to for the past 4+ years, now that its finally approaching, some of us might not feel ready. What is hands-down the biggest concern cluttering most of our minds? Jobs of corse! Well there is no time to waste, the job hunt is on.
Evian’s “Baby & Me”
Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings out in drinkers because of the pure quality, the brand decided to take the story a step further and have the adults actually meet their inner child. The casting for this campaign was spot on in both the commercial and print applications. Above you can see the dancing, youthful, children as they meet and below you can catch a glimpse of how the campaign is shown through print. Overall I think it’s a cheerful attitude that stick’s true to Evian’s previous advertising. And the use of cute adorable babies in ads is always a winner in my books.
Happy Earth Day, Google!
Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that goes through the changing of the seasons. As the sun moves westward and the moon goes through it’s phases, the seasons pass, showing us different days starting with spring going slowly into summer, fall, and winter.