A New Career Path- #ExpressU
Hello everyone! I’m Cameron Kira Thomas, a senior Advertising major in the Art Direction track, and I’m a student brand ambassador for Express. Express is an American fashion retailer with over 600 national stores focusing on high-quality professional and casual apparel. The ambassador program titled #ExpressU gives students the opportunity to host on-campus events, create social media content promoting the brand, and give promotional presentations to fashion related organizations on campus. During my time in this program, I have gained a significant amount of clarity and connections that have helped me determine my path post-grad.
Trying out Temple Football
When many people think of fall, they think of apple cider, pumpkin picking, changing leaves, and of course, weekends dedicated to college football. With football season in full swing, I have had the opportunity to intern with Temple football and assist with their advertising, their graphics, and their behind-the-scene operations. My name is Jocelyn Burns, and I am a junior advertising major following the art direction track in the Klein School of Media and Communication.
Internship + Food = Awesome!
Nothing is better than to be an intern in a company, which involves with the word, FOOD!! Agree or Disagree?
This summer, I am working as an Art Direction intern in AG catering, located in Fishtown. AG catering is a “2C” company, which means–it’s cool and classy. Their services include, catering to team building to hosting events. It has been months since I got the intern position. I can still remember how nervous I was on my first day. I greeted some of my colleagues, and we talked about our lives and the company. It was pretty chill. My nervousness quickly decreased from 99% to 10% by the end of the day. In the internship experience, I’ve been working on the design of AG’s website, their media kit, and the social media strategy plan. It was challenging, but it was fun after all. I get to use what I have learned in school, and apply what I’ve learned to the internship experience. I feel successful and motivated. I finally get use my skills on something useful! How great is that?!
Hidden Message in Ad for Children at Risk
A friend of mine posted a video on their Facebook about an ad that really caught my eye because of the deep thought and idea execution of the designers behind it. The ANAR Foundation is a Spanish child-advocacy organization that has an anonymous telephone line for teens and children who are under a risk situation. For the international day against child abuse, Grey Spain worked with ANAR to design an ad that would be able to target the teens and children, even while they are with the adults or parents that may be their aggressors. The ad was designed using lenticular printing to send different messages to children and adults. The children’s view is only visible to children under ten because of the level of their eye sight. The ad appears plain to the adult view, but in the child view reveals a bruised face. The ad features the hotline’s number as well as the copy, “If somebody hurts you, phone us, and we’ll help you.” I think its an incredibly difficult message to send out to children and teens who are constantly with their aggressor, so targeting them in a way that is so straightforward is risky, yet really needed to reach the children who need help and access to this hotline.
PETA Uses Temple Student’s Winning Ad
PETA released a shocking new mobile billboard last week to remind attendees at the 2013 Kentucky Derby that for the horses, racing is a matter of life or death. The ad was placed up and down the streets surrounding the racetrack in the days leading up to and the day of the event. The message drawn across through the ad is to bring awareness to the misuse of both therapeutic and illegal drugs that the industry uses to keep injured and tired horses running for the race. The ad was actually created by Temple University’s Tyler School of Art graphic design student, Dana Mulranen. The poster was created for the 2012 One Show Young Ones Competition and awarded the One Club Bronze Pencil as well as Runner Up in Creative Quarterly 31.
Inside View on NSAC
Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process. This week, I sat down with graduating Advertising-Art Direction student, Angela Lanza, to talk to her about NSAC in general and what it’s like to participate in the competition for future Temple students who may be interested in trying it out.
Evian’s “Baby & Me”
Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings out in drinkers because of the pure quality, the brand decided to take the story a step further and have the adults actually meet their inner child. The casting for this campaign was spot on in both the commercial and print applications. Above you can see the dancing, youthful, children as they meet and below you can catch a glimpse of how the campaign is shown through print. Overall I think it’s a cheerful attitude that stick’s true to Evian’s previous advertising. And the use of cute adorable babies in ads is always a winner in my books.
Happy Earth Day, Google!
Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that goes through the changing of the seasons. As the sun moves westward and the moon goes through it’s phases, the seasons pass, showing us different days starting with spring going slowly into summer, fall, and winter.
The Free Journal Project
I recently came across an amazing project developed by Kelly Clawson, a fellow advertising student here at Temple and President of the Temple Ad Club. The Free Journal Project is a socially based art project founded in providing free handcrafted journals, for all to use and enjoy. The project focuses on making journal keeping accessible and enjoyable while establishing a space for personal inspiration and creativity.
“Design is creativity with strategy.”
Students at Temple see thousands of advertisements on campus each day. Some are hung on bulletin boards; others are passed out on Liacouras Walk. But the ads and event posters hanging in the Louis J. Esposito Dining Center and the Valaida S. Walker Food Court in the Student Center—are made by me and the rest of the marketing team at Sodexo!
3191 Miles Apart
3191 Miles Apart is a blog started by Maria Alexandra Vettese and Stephanie Congdon Barnes. Both Photographers, Art Directors, Stylists, and Designers. The two creatives met back in 2005 and in 2007 started their first project of diptych photographs: “A year of mornings”, followed by “A year of evenings”. “A year in mornings: 3191 miles apart” eventually got published, and is now the only place we are able to view the photographs. In 2010, they decided to take their series to a quarterly magazine print format, and post weekly on the blog.
The Almighty GRID–Resources
CREATING A GRID is typically one of the very first things you do when starting a design. After all, it provides the basic structure on which the rest of your design will lie. They help you create sophisticated layout structures which offer more flexibility and enhance the visual experience of visitors to a website. Users can follow the consistency of the pages easier. Grids also help designers and art directors determine the hierarchy of elements on the page. How much space you give an element on the page corresponds to how much importance it has, and a grid helps with this process. This doesn’t apply solely to websites either, grids should be the basis of all designs. To learn more about designing with a grid and examples visit this article on smashing magazine.com
Communication Arts Magazine Advertising and Design Annuals
Communication Arts is the premier source of inspiration for graphic designers, art directors, design firms, corporate design departments, advertising agencies, interactive designers, illustrators and photographers—everyone involved in visual communication.
Communication Arts Magazine has a special student subscription price!
PENNED, Save the Date and Keep a Look out for Ticketing!
Save the date, and keep a look out for ticketing for PENNED!
Penned is a hands on lettering workshop with Ken Barber, presented by the Philadelphia chapter of AIGA. Learn from Ken Barber, an esteemed letterer and type designer, in a group workshop and gain a stronger understanding of type and lettering by applying foundational letter-making principles firsthand. In the AM session: Hand Lettering in Graphic Design, you will learn how to create your own hand lettering and create your own one of a kind word marks. In the PM session: Creating and Designing with Prefabricated Letters, you will acquire a practical foundation for producing and implementing ready-made letters in various design contexts. To learn more about the Penned Event and Ken Barber visit the PENNED EVENT on AIGA PHILADELPHIA’S WEBSITE.
CRED Mag is looking for Creative Submissions!
CRED is a new arts and culture magazine focused on the youth of Philadelphia. By submitting your artwork, stories, and projects to the Magazine, will promote yourself and help you get noticed in the art scene of Philadelphia. The Magazine is released three times a year: December 2011, April 2012, and August 2012, so get your stuff in now!
Interning, not working out, at a gym.
I currently am finishing up my internship at Weston Fitness located on the corner of 19th and Market. As I mentioned in my last post, it is primarily marketing based but also incorporates some art direction advertising within the job. Thus far, the internship has gone well, people are friendly, and the hours are convenient. However, this is not an ideal place for an advertising major. Sure, they need advertisements to keep their gym alive, but the real fact of the matter is, without a good gym with good amenities, people will not return. Yet, the one bonus Weston Fitness has over the other fitness clubs is their dedication to their members. I know, I know, every gym says this. But, in reality it is a small gym, a gym of 1700 members, therefore the front desk person is not too far off from recognizing every person that walks through the elevator doors. Yes, the swipe of their bar code, and the name that pops up on the screen is always a good cheat sheet, but they are very personable. This benefit is highlighted frequently within our advertisements. If it was not true, trust me, we would hear about it and we have not heard a word, yet, the truth remains. The best part of this internship is the freedom it allows. Most ads that I get to create are from my own vision, with little direction, it gives the power of creativity to take full swing. Overall, this internship has not only made me think in a more creative light, but has made me realize the business end of advertising as well. Being an art direction major, much of my work is creative oriented, and the business part is second. Here, business is first, something I needed to learn and explore through an internship. I am glad I got to do that there.
Art Direction Track Event Tomorrow! Vision & Flair
Thursday, March 24 · 5:00pm – 7:00pm (Tomorrow…or today…depending when you read this.)
in Room 310, Annenberg Hall
Free Food, presentation and discussion about art direction and a surprise creative workshop!
Internship at Weston Fitness
I started Weston Fitness about 2 weeks ago and everything is going well thus far. My name is Brianna and I am currently an Advertising student with a focus in Art Direction. I will be graduating in May and this is my third internship in the fields of production and advertising. My current projects at Weston Fitness include setting up a new advertisement to promote their gym and try to get people to come join. The ad is for March and is still in the works. Along with that, we are hosting a health fair this upcoming Monday. We will be partnering with KPMG Accounting to promote a healthier and better life to their 750plus employees. At this point, we are confirming other health conscious vendors to make this event more successful. Thus far, we have about 10 vendors that will promote their brand and pass out beneficial coupons or products to the KPMG employees that attend. Since I am an advertising student focusing in Art Direction, I find myself dealing with less art direction ideas, and more public relation tasks. However, I have come to enjoy promoting this gym as well as, having the ability to network with other companies and see how they are run and organized. Therefore, my experience may not have been what I expected, but it has been an effective learning tool for my future. I now feel more comfortable with creating events and talking to other companies via phone and/or email. Overall, it has been a great experience and I hope it continues to improve my networking skills.
Temple Ad Alum Jason Grandelli Speaks on Interactive Media
Yesterday, we had the pleasure of getting some insights about interactive media and how we could make the most of our tracks. Our Creative Thinking professor, Kimberly Cassady, invited another guest speaker. Last time we had Mr. Ken Cills of Machinery Philly. This time we got to meet Mr. Jason Grandelli. Kim and Jason are both Temple alumni and classmates hailing from our very own ad program just a few years prior. Jason graduated from the art direction track and he explained how he ended up as a Senior Interactive Developer at Blue Cadet Interactive.