Evian’s “Baby & Me”
Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings out in drinkers because of the pure quality, the brand decided to take the story a step further and have the adults actually meet their inner child. The casting for this campaign was spot on in both the commercial and print applications. Above you can see the dancing, youthful, children as they meet and below you can catch a glimpse of how the campaign is shown through print. Overall I think it’s a cheerful attitude that stick’s true to Evian’s previous advertising. And the use of cute adorable babies in ads is always a winner in my books.
Happy Earth Day, Google!
Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that goes through the changing of the seasons. As the sun moves westward and the moon goes through it’s phases, the seasons pass, showing us different days starting with spring going slowly into summer, fall, and winter.
Franziska Ebert: Photographer, Designer & Illustrator
Franziska Ebert is a photographer/designer/illustrator out of Hamburg Germany, and I believe is friends with Sarah Bernhard (whom I wrote about a few weeks ago).
Looking through her website honestly freaks me out a little because her photographs remind me so much of my own. Except she is making a living out of it. (I’m hopeful)
Philadelphia Open Studio Tours 2011, This Week-end
Every year during the first two weekends in October, hundreds of professional visual artists in every Philadelphia neighborhood open their studios to the public, free of charge, to share and sell artwork.
Interview with David D’Andrea
Juxtapoz sat down with poster artists David D’Andrea a couple of years ago for their (then upcoming) Fog Rising event in San Francisco. For such a short interview, it really has a lot of insight about D’Andrea’s design process and the relation of visual art to aural art. I recognize D’Andrea’s poster for Queens of the Stone Age, (they may be terrible but its still a sick poster). His aesthetic is one that would tell you what kind of music you’re going to go see by the style of the poster.Take a glance at it, tell me what you think.
- Henri de Toulouse Lautrec was a French artist in Europe during the late 1900’s Post Impressionist period. He, along with other painters like Cézanne and Van Gogh, are known as some of the greatest fine artists of that time period–Lautrec can still be most easily reccognized by the posters he did for the Moulin Rouge. Much like today, famous artists were often commissioned to do art for special events, but Lautrec was one of the most successful in creating a painting that also effectively sold something, (especially during that time where the standards for something being considered “art” were much higher). Lautrec’s design is elegant (despite the subject) and captivating. He uses many of the design principles that have shaped good poster-making from that time til today, like repetition, balance and color contrast. So if you want to start designing posters, there’s nothing like learning from the classics.
- Read more on Post(er)-Impressionist Art…
Event Posters: Tips & Inspiration
Posters are a boundary-crossing type of design. Since the invention of the lithographic press in the 1800’s they’ve been the art of music and theater; today they’re used to let you know about everything from films to societal protest. To be effective, posters have to do several things effectively: they have to catch your eye and tell you all the important important information quickly. To be great, posters have to stick in your head, (just like with normal advertising).
Are You Inked?
If you love body art or have a tattoo, the Philadelphia Tattoo Arts Convention can be a chance for you to meet like-minded people. If you’re looking to get a tattoo, what better place than a convention where there will be professionals coming in from all over the world? Hey, it beats your nearest sketchy tattoo parlor!