Branding Comes In Many Shapes and Sizes
Hello, all. My name is Rebecca Solomon. This Summer I am working as a marketing intern at Push10 Design Studios, located in Old City, Philadelphia. Push10 is a digital marketing agency that specializes in web design and branding.
Internship + Food = Awesome!
Nothing is better than to be an intern in a company, which involves with the word, FOOD!! Agree or Disagree?
This summer, I am working as an Art Direction intern in AG catering, located in Fishtown. AG catering is a “2C” company, which means–it’s cool and classy. Their services include, catering to team building to hosting events. It has been months since I got the intern position. I can still remember how nervous I was on my first day. I greeted some of my colleagues, and we talked about our lives and the company. It was pretty chill. My nervousness quickly decreased from 99% to 10% by the end of the day. In the internship experience, I’ve been working on the design of AG’s website, their media kit, and the social media strategy plan. It was challenging, but it was fun after all. I get to use what I have learned in school, and apply what I’ve learned to the internship experience. I feel successful and motivated. I finally get use my skills on something useful! How great is that?!
It’s an Exciting Time Here at PrimePay
As the title states, it is an exciting time to be an employee at PrimePay, especially in its marketing department. My name is Courtney Dolan and I am currently a summer intern at the company known as PrimePay. Now, I’m sure most of you who read the title perhaps wondered, “What is PrimePay?”. PrimePay is a provider of business outsourcing solutions specifically targeting small businesses. For example, they offer computing services as well as management plans for payroll, human resources, insurance, and benefit options to small businesses using one, single source. They began in 1986 by founder and CEO Bill Pellicano and have been expanding and offering their services across the nation ever since. With 27 years now behind them, the time has come for PrimePay to dust its shoulders off and refresh its look. This is where it gets exciting.
Are You #TempleMade?
Today, May 6th, at 9PM, “Branded”, a film by Cameron S. Mithcell, will be premiering at The Pearl on Broad Street. The film looks inside the Temple Made campaign through the eyes of students, faculty, alumni, and the marketing team that started it all. “Branded” is an opportunity to experience and discuss the impact of the influential campaign and its affect on the Temple community. It is a cherry and white movement that has expanded Temple’s reach not only in the city of Philadelphia and surrounding areas, but also nationwide with its influential ads in print, TV, and online. There will be a Q&A discussion following the premiere. The premiere will screen twice, first at 9PM and second at 9:30PM. You can RSVP to the event for free admission.
Inside View on NSAC
Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process. This week, I sat down with graduating Advertising-Art Direction student, Angela Lanza, to talk to her about NSAC in general and what it’s like to participate in the competition for future Temple students who may be interested in trying it out.
140 Characters to 6 Seconds of Branding
Vine, released just a few short months ago, has already made a big impact in the social and mobile advertising world. Vine has already been employed by various brands to promote their products. Advertisers now have 6 second spots to fill as opposed to the 140 character limit found on Twitter. Brands can now engage with consumers in a conversation via 6 second video clips, much life gifs.
Evian’s “Baby & Me”
Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings out in drinkers because of the pure quality, the brand decided to take the story a step further and have the adults actually meet their inner child. The casting for this campaign was spot on in both the commercial and print applications. Above you can see the dancing, youthful, children as they meet and below you can catch a glimpse of how the campaign is shown through print. Overall I think it’s a cheerful attitude that stick’s true to Evian’s previous advertising. And the use of cute adorable babies in ads is always a winner in my books.
Branding Yourself on LinkedIn
Throughout many of my classes, the majority of the teachers have been strong in pushing the professional use of social media. Facebook and Twitter are easy for us to use because they cross with our personal social lives. We know how to use them because we are on them all the time any way. One tool that I think slips a lot of our minds is LinkedIn, the world’s largest professional network. The purpose of LinkedIn is for us to broadcast our professional experience to connect with colleagues, teachers, mentors, and potential employers. If used correctly, LinkedIn can be a great tool for connecting to people in our industries as well as finding and acquiring jobs. So, how can someone use LinkedIn effectively? Here are just a few tips that I’ve found through my own research and experience using the site.
The Free Journal Project
I recently came across an amazing project developed by Kelly Clawson, a fellow advertising student here at Temple and President of the Temple Ad Club. The Free Journal Project is a socially based art project founded in providing free handcrafted journals, for all to use and enjoy. The project focuses on making journal keeping accessible and enjoyable while establishing a space for personal inspiration and creativity.
The Start of Something New for Pepsi
Pepsi’s newly redesigned bottles are expected to hit the shelves next month. The new bottle will be the first time Pepsi has changed the look of their bottle’s shape in 16 years. The newly designed bottles act as the beginning of Pepsi’s brand makeover that’s goal is to create a more cohesive look for the iconic soft-drink brand.
BrandYourself: Take Control of Your Online Presence
When looking for a job today, one of the most important things to remember is you are a brand. We are in a time where students and graduates are constantly competing against other peers who have the same educational skills and experience, so how do we stand out? When businesses and hiring managers are busy getting piles of resumes and emails day by day, it’s our job to make it easier for them to find our brand first.
Kembrel Men’s Store Opening
After interning for Kembrel for over a year, I have learned many things about fashion, retail, social media, merchandising and branding. Kembrel’s latest venture was opening a Men’s Shop in the midtown village. With such a small space and an unconventional retail/showroom space. I knew something that needed to be done. So, I suggest to the CEO, Head of Store Operations, Head Buyer Marketing Manager and the Creative Director that we change the space into a men’s only store.
Tyler School of Art’s Restaurant Identity Exhibition
From October 31 through November 21, 2012 Tyler School of Art’s Juniors will be displaying their Restaurant Identity Projects in the Tyler School of Art Atrium. This project showcases the designs of first year designers at Tyler as they develop a complete brand identity for a restaurant straight from their imagination. The students were to create a theme, name, logo, and collateral for the show which was judged by Debbie Millman the Brand Queen and President of the design division at Sterling Brands.
Several Brands Drop Armstrong Including Nike
As an advertising student here at Temple University, the concept of celebrity endorsements its often taught in the 1000 level classes. We learn that brands create a voice and often times will use an iconic celebrity to support their brand and form a close knit bond with it and create loyal brand followers. Lance Armstrong did just that for Nike during their long relationship. After allegations that Lance Armstrong had participated in doping he was striped from his Tour de France titles banning him for life and Nike gave him the boot as well.
Quaker City Mercantile Agency Tour
|TEMPLE AD CLUB PRESENTS: Quaker City Mercantile Agency TourMonday October 15, 2012
4:00 pm – 5:00pm
Quaker City Mercantile is a hybrid of 19th century mercantilism and 21st century brand artistry. They create brands from the ground up and bring them to market. This includes all aspects of manufacturing, distribution and marketing.
Join us as we tour the inner workings of the agency! We’ll get a behind the scenes look at how they approach their visual design, content creation, social media and overall brand strategies.*SPACE IS LIMITED! Reserve your ticket today!*Don’t want to travel alone? We’ll be meeting outside the Cecil B. Moore subway station at 3:15 PM if you’d like to join us!
“Design is creativity with strategy.”
Students at Temple see thousands of advertisements on campus each day. Some are hung on bulletin boards; others are passed out on Liacouras Walk. But the ads and event posters hanging in the Louis J. Esposito Dining Center and the Valaida S. Walker Food Court in the Student Center—are made by me and the rest of the marketing team at Sodexo!
AIGA DESIGN STUDIO OPEN TOURS
See what’s inside a professional design studio!
Design studios in the Philadelphia area are opening their doors to design students and welcome you to tour their facilities, ask lots of questions, and see what it’s like behind the scenes at your favorite studio! Food and Drinks are also provided.
My name is Sami Souders and I am a senior at Temple University. This summer, I found myself among other Temple graduates at the small but flourishing advertising agency, At Media. Founded by Antoinette Johnson and Tyler Westnedge in 2006, the company primarily handles branding and web design. They work with clients familiar to the campus, such as Pub Webb. From interning there as a designer, I have grown more interested in aspects relating to brand identity and logo design.
5 Campaigns that Paved the Way
We can all think of the most creative ads we’ve ever seen, the most successful, or even the funniest ones, but after reading James Twitchell’s, 20 Ads that Shook the World, I now know the most impactful ads ever created. These campaigns paved the way for current art, copy, and research directors. They paved the way, in a sense that their contribution to the ad changed the way people view advertising and products in general.
A fresh new branding campaign has been launched for Stack Architects. The creators of this clean and concise design are The Consult.
“They were looking for a fresh brand identity that would reflect its craft and, being a new organisation, they also required name generation.
Millennials…A Generation of Change
We have been told that if we work really hard we will succeed. We won trophies. We learned that everyone is a winner. 75 % of us use social networking sites that have started revolutions… (And stalked our ex’s). We grew up with color tv’s, cellphones, computers, iPods, and DVD’s. Let’s face it over 20% of us currently own iPhones. We are the Millennials. And to be honest, We ROCK!
Behind the Bullseye No.2: Brand to Brand Mayhem
I’m back from hiatus and I’m going to continue where I left off with Behind the Bullseye. People are much like brands in that we have our own personal reputations to uphold. Sometimes pretentiousness can be unshakable no matter how subtle. Have you ever gone somewhere and felt suddenly that you shouldn’t have been there to begin with– not because you didn’t belong, but because you couldn’t personally justify it? Certain decades old high fashion designers felt just the same about their brands being sold at Target– a discount store. Did Target go behind the bullseye or behind their backs?
New Identity Design: ‘All About Tea’
The agency Moving Brands, created this new identity for “All About Tea” based in Portsmouth, UK.
Their execution makes sense based on the brief: “Moving Brands were tasked with creating a new identity that would stand out in a “sea of sameness.” The identity needed to work effectively across their existing wholesale market, and enable them to grow into retail channels. It was also vital to communicate the founder’s passion for the art and intricacies of tea.”
Radio Shack is one of those brands that makes me wonder how it’s still around. I’ve never purchased anything from there that lasted more than two years. Before I found a better option, I was using earbuds that required a converter to work with my phone– a converter sold only at Radio Shack. I’ve had the phone two and a half years now and I’ve been through several converters. I tried to get a coverage plan for it and they wouldn’t play ball. The clerk told me quite honestly, “We know it’s cheap. Sorry.” It’s not unusual to pick up a random item and find that it has been resealed after someone returned it. No matter the location, sales associates are indifferent when I tell them about my converter troubles. I think Radio Shack is struggling to distinguish itself these days.
Target: Behind the Bullseye
Recently, I saw a Target documentary titled “Behind the Bullseye” a couple of days ago on CNBC and it explained how the brand has become such a power player amidst the ever changing economy. I posted about Target’s Black Friday campaign not too long ago. Watching the brand’s evolution from alternative discounter to national superstore, one has to wonder how it was possible. Target created a PR spin on discounted goods. People who could afford to, were in love with the shopping experience of an upscale department store. From intricate fixtures to elegant displays, it was very much an “in the moment” sort of thing. Think of retail therapy. Target took the approach that people with less money wanted good quality items as well. The trick was to convince people with more money that they weren’t getting an inferior product because they are predisposed to perceived value. I’ve heard a saying that goes like this, “It’s not how much you earn, but how much you save.” Target made it hip to be thrifty. As it gets harder to squeeze a dollar, consumers have lowered their guard against discounters. It’s hard to deprogram the mentality that, “if something costs more it must be worth more.” Right? We live in a consumerist society and given the shaky economy many backs are against the wall.
How strong is Branding really?
Advertising isn’t just about communicating and selling as most people think. However when psychology comes into play communicating an idea and selling a product becomes easy. Being able to stick in a consumer’s mind maybe even memory is every brand’s dream. Using only colors and dots, can you decipher the following popular brands?
Musical Chairs: Competing Line Extensions
No brand wants to be caught without a certain line extension if it’s being offered by a competitor even if it’s just for a limited time. One of the great benefits of being an industry leader is setting the example and shaming everyone else into following whether they’re ready to or not.