branding

Internship + Food = Awesome!

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Nothing is better than to be an intern in a company, which involves with the word, FOOD!! Agree or Disagree?

This summer, I am working as an Art Direction intern in AG catering, located in Fishtown. AG catering is a “2C” company, which means–it’s cool and classy. Their services include, catering to team building to hosting events. It has been months since I got the intern position. I can still remember how nervous I was on my first day. I greeted some of my colleagues, and we talked about our lives and the company. It was pretty chill. My nervousness quickly decreased from 99% to 10% by the end of the day. In the internship experience, I’ve been working on the design of AG’s website, their media kit, and the social media strategy plan. It was challenging, but it was fun after all. I get to use what I have learned in school, and apply what I’ve learned to the internship experience. I feel successful and motivated. I finally get use my skills on something useful! How great is that?!

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It’s an Exciting Time Here at PrimePay

RebrandAs the title states, it is an exciting time to be an employee at PrimePay, especially in its marketing department. My name is Courtney Dolan and I am currently a summer intern at the company known as PrimePay. Now, I’m sure most of you who read the title perhaps wondered, “What is PrimePay?”. PrimePay is a provider of business outsourcing solutions specifically targeting small businesses. For example, they offer computing services as well as management plans for payroll, human resources, insurance, and benefit options to small businesses using one, single source. They began in 1986 by founder and CEO Bill Pellicano and have been expanding and offering their services across the nation ever since. With 27 years now behind them, the time has come for PrimePay to dust its shoulders off and refresh its look. This is where it gets exciting.

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Are You #TempleMade?

Branded

 

 

Today, May 6th, at 9PM, “Branded”, a film by Cameron S. Mithcell, will be premiering at The Pearl on Broad Street. The film looks inside the Temple Made campaign through the eyes of students, faculty, alumni, and the marketing team that started it all. “Branded” is an opportunity to experience and discuss the impact of the influential campaign and its affect on the Temple community. It is a cherry and white movement that has expanded Temple’s reach not only in the city of Philadelphia and surrounding areas, but also nationwide with its influential ads in print, TV, and online. There will be a Q&A discussion following the premiere. The premiere will screen twice, first at 9PM and second at 9:30PM. You can RSVP to the event for free admission.

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Inside View on NSAC

NSAC team

 

Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process. This week, I sat down with graduating Advertising-Art Direction student, Angela Lanza, to talk to her about NSAC in general and what it’s like to participate in the competition for future Temple students who may be interested in trying it out.

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140 Characters to 6 Seconds of Branding

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 Vine, released just a few short months ago, has already made a big impact in the social and mobile advertising world. Vine has already been employed by various brands to promote their products. Advertisers now have 6 second spots to fill as opposed to the 140 character limit found on Twitter. Brands can now engage with consumers in a conversation via 6 second video clips, much life gifs.

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Branding Yourself on LinkedIn

Throughout many of my classes, the majority of the teachers have been strong in pushing the professional use of social media. Facebook and Twitter are easy for us to use because they cross with our personal social lives. We know how to use them because we are on them all the time any way. One tool that I think slips a lot of our minds is LinkedIn, the world’s largest professional network. The purpose of LinkedIn is for us to broadcast our professional experience to connect with colleagues, teachers, mentors, and potential employers. If used correctly, LinkedIn can be a great tool for connecting to people in our industries as well as finding and acquiring jobs. So, how can someone use LinkedIn effectively? Here are just a few tips that I’ve found through my own research and experience using the site.

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BrandYourself: Take Control of Your Online Presence

BrandYourself

When looking for a job today, one of the most important things to remember is you are a brand. We are in a time where students and graduates are constantly competing against other peers who have the same educational skills and experience, so how do we stand out? When businesses and hiring managers are busy getting piles of resumes and emails day by day, it’s our job to make it easier for them to find our brand first.

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Kembrel Men’s Store Opening

After interning for Kembrel for over a year, I have learned many things about fashion, retail, social media, merchandising and branding. Kembrel’s latest venture was opening a Men’s Shop in the midtown village. With such a small space and an unconventional retail/showroom space. I knew something that needed to be done. So, I suggest to the CEO, Head of Store Operations, Head Buyer Marketing Manager and the Creative Director that we change the space into a men’s only store.

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Several Brands Drop Armstrong Including Nike

As an advertising student here at Temple University, the concept of celebrity endorsements its often taught in the 1000 level classes. We learn that brands create a voice and often times will use an iconic celebrity to support their brand and form a close knit bond with it and create loyal brand followers. Lance Armstrong did just that for Nike during their long relationship. After allegations that Lance Armstrong had participated in doping he was striped from his Tour de France titles banning him for life and Nike gave him the boot as well.

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AIGA DESIGN STUDIO OPEN TOURS

2011 Open Studio Tours

 See what’s inside a professional design studio!

Design studios in the Philadelphia area are opening their doors to design students and welcome you to tour their facilities, ask lots of questions, and see what it’s like behind the scenes at your favorite studio! Food and Drinks are also provided.

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Design-Create-Develop-Market-Brand

My name is Sami Souders and I am a senior at Temple University. This summer, I found myself among other Temple graduates at the small but flourishing advertising agency, At Media. Founded by Antoinette Johnson and Tyler Westnedge in 2006, the company primarily handles branding and web design. They work with clients familiar to the campus, such as Pub Webb. From interning there as a designer, I have grown more interested in aspects relating to brand identity and logo design.

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Behind the Bullseye No.2: Brand to Brand Mayhem

A Target Corporation bank note. Interesting…

I’m back from hiatus and I’m going to continue where I left off with Behind the Bullseye. People are much like brands in that we have our own personal reputations to uphold. Sometimes pretentiousness can be unshakable no matter how subtle. Have you ever gone somewhere and felt suddenly that you shouldn’t have been there to begin with– not because you didn’t belong, but because you couldn’t personally justify it? Certain decades old high fashion designers felt just the same about their brands being sold at Target– a discount store. Did Target go behind the bullseye or behind their backs?

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New Identity Design: ‘All About Tea’

The agency Moving Brands, created this new identity for “All About Tea” based in Portsmouth, UK.

Their execution makes sense based on the brief: “Moving Brands were tasked with creating a new identity that would stand out in a “sea of sameness.” The identity needed to work effectively across their existing wholesale market, and enable them to grow into retail channels. It was also vital to communicate the founder’s passion for the art and intricacies of tea.”

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The Shack…

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Radio Shack is one of those brands that makes me wonder how it’s still around. I’ve never purchased anything from there that lasted more than two years. Before I found a better option, I was using earbuds that required a converter to work with my phone– a converter sold only at Radio Shack. I’ve had the phone two and a half years now and I’ve been through several converters. I tried to get a coverage plan for it and they wouldn’t play ball. The clerk told me quite honestly, “We know it’s cheap. Sorry.” It’s not unusual to pick up a random item and find that it has been resealed after someone returned it. No matter the location, sales associates are indifferent when I tell them about my converter troubles. I think Radio Shack is struggling to distinguish itself these days.

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Target: Behind the Bullseye

Recently, I saw a Target documentary titled “Behind the Bullseye” a couple of days ago on CNBC and it explained how the brand has become such a power player amidst the ever changing economy. I posted about Target’s Black Friday campaign not too long ago. Watching the brand’s evolution from alternative discounter to national superstore, one has to wonder how it was possible. Target created a PR spin on discounted goods. People who could afford to, were in love with the shopping experience of an upscale department store. From intricate fixtures to elegant displays, it was very much an “in the moment” sort of thing. Think of retail therapy. Target took the approach that people with less money wanted good quality items as well. The trick was to convince people with more money that they weren’t getting an inferior product because they are predisposed to perceived value. I’ve heard a saying that goes like this, “It’s not how much you earn, but how much you save.” Target made it hip to be thrifty. As it gets harder to squeeze a dollar, consumers have lowered their guard against discounters. It’s hard to deprogram the mentality that, “if something costs more it must be worth more.” Right? We live in a consumerist society and given the shaky economy many backs are against the wall.

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