copywriting

Writing is important, and it’s not so bad after all

At Lorel Marketing Group, in King of Prussia, I have been given several jobs such as posting on social media, writing for blogs, coming up with copy for websites, proofreading projects and assisting in pulling together different information to form a complete project. All of these jobs have a common theme: writing. I thought that after I had completed my GenEds and intro classes that my writing would be PowerPoint presentations and maybe a few small papers. I have written more this summer than I have in the past school year. A lot of people groan when it comes to writing, but I have found that it is both necessary and can be enjoyable.

A lot of my writing has been creative for blogs or social media. This is fun to really spice up your thoughts and come up with funny posts. Other times, some people here will give me a task that involves piecing together previous reports and jobs into a new, fresher piece. This is a nice mind exercise and it feels good to stretch your brain to come up with new phrases or words to fit into a sentence. Some of my work entails word-smithing some documents to make them fit into a 2 page spot. While reading some of the previous writers’ work or projects, I see many typos and grammatical errors that were published. Not only does it pay to have proper grammar in school, but at work especially. I edit this information and put it together into a new doc, which gives it a more up-to-date feel and keeps the content new. It’s always nice to have a fresh set of eyes to view your writing for a different point of view.
I did not see myself as a strong writer, but several people here have told me that I am. I never thought that I enjoyed writing, but if the topic is interesting and you have the desire to do the work it’s not so bad. 

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‘Hardcore’ History Ads by The Smithsonian

The bottom reads: “Historically Hardcore.” What a great angle- especially coming from an institution as regarded as the Smithsonian! Check out two other examples on the most excellent Behance Network.

Update: I wrongly appropriated these ads to the Smithsonian, when in fact they were done as spec by the very talented Jenny Burrows while at the Creative Circus. Her site can be found at https://www.jennyleighb.com/ Just goes to show the amount of professionalism and quality excellence that should be included in your portfolio!

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Honest to Goodness Lunches May be Too Honest

“Honest to Goodness” is a new campaign from Healthy Choice. It demands more attention than the previous campaign with Julia Louis Dreyfus. It’s easier to sell an idea with unknowns than it is with a celebrity. What about people who don’t care for a particular celebrity? It creates an instant disconnect from the product. There’s no prior expectation with unknown actors. That’s not to say that celebrities don’t help, but the product should bare most of the liability. It should be able to stand on it’s own.

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