Internship + Food = Awesome!
Nothing is better than to be an intern in a company, which involves with the word, FOOD!! Agree or Disagree?
This summer, I am working as an Art Direction intern in AG catering, located in Fishtown. AG catering is a “2C” company, which means–it’s cool and classy. Their services include, catering to team building to hosting events. It has been months since I got the intern position. I can still remember how nervous I was on my first day. I greeted some of my colleagues, and we talked about our lives and the company. It was pretty chill. My nervousness quickly decreased from 99% to 10% by the end of the day. In the internship experience, I’ve been working on the design of AG’s website, their media kit, and the social media strategy plan. It was challenging, but it was fun after all. I get to use what I have learned in school, and apply what I’ve learned to the internship experience. I feel successful and motivated. I finally get use my skills on something useful! How great is that?!
Hidden Message in Ad for Children at Risk
A friend of mine posted a video on their Facebook about an ad that really caught my eye because of the deep thought and idea execution of the designers behind it. The ANAR Foundation is a Spanish child-advocacy organization that has an anonymous telephone line for teens and children who are under a risk situation. For the international day against child abuse, Grey Spain worked with ANAR to design an ad that would be able to target the teens and children, even while they are with the adults or parents that may be their aggressors. The ad was designed using lenticular printing to send different messages to children and adults. The children’s view is only visible to children under ten because of the level of their eye sight. The ad appears plain to the adult view, but in the child view reveals a bruised face. The ad features the hotline’s number as well as the copy, “If somebody hurts you, phone us, and we’ll help you.” I think its an incredibly difficult message to send out to children and teens who are constantly with their aggressor, so targeting them in a way that is so straightforward is risky, yet really needed to reach the children who need help and access to this hotline.
PETA Uses Temple Student’s Winning Ad
PETA released a shocking new mobile billboard last week to remind attendees at the 2013 Kentucky Derby that for the horses, racing is a matter of life or death. The ad was placed up and down the streets surrounding the racetrack in the days leading up to and the day of the event. The message drawn across through the ad is to bring awareness to the misuse of both therapeutic and illegal drugs that the industry uses to keep injured and tired horses running for the race. The ad was actually created by Temple University’s Tyler School of Art graphic design student, Dana Mulranen. The poster was created for the 2012 One Show Young Ones Competition and awarded the One Club Bronze Pencil as well as Runner Up in Creative Quarterly 31.
Inside View on NSAC
Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process. This week, I sat down with graduating Advertising-Art Direction student, Angela Lanza, to talk to her about NSAC in general and what it’s like to participate in the competition for future Temple students who may be interested in trying it out.
Evian’s “Baby & Me”
Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings out in drinkers because of the pure quality, the brand decided to take the story a step further and have the adults actually meet their inner child. The casting for this campaign was spot on in both the commercial and print applications. Above you can see the dancing, youthful, children as they meet and below you can catch a glimpse of how the campaign is shown through print. Overall I think it’s a cheerful attitude that stick’s true to Evian’s previous advertising. And the use of cute adorable babies in ads is always a winner in my books.
Happy Earth Day, Google!
Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that goes through the changing of the seasons. As the sun moves westward and the moon goes through it’s phases, the seasons pass, showing us different days starting with spring going slowly into summer, fall, and winter.
Comm Arts; A Must Have Subscription
One thing us advertising students have learned time and time again is that magazine and print-based-medium subscriptions are becoming an outdated media outlet. In the new age of iPads, podcasts and blogs, there are very few reasons for us, or anyone to commit to having a hard copy of our favorite publications sent to us by snail mail. But I have found my exception; Communication Arts.
A Little Inspiration
It’s a fresh spring semester here at Temple University! As we get back into the swing of things, one of the hardest adjustments we usually find is getting back on the grind. It’s hard after a long break to pick back up and start classes again when we were just in the mindset of relaxation. To ease the start I thought I’d offer up some sites that I frequent based on peer and teacher reviews that always help in getting the creative juices flowing. As ad students, I think we can all agree that we all love a little inspiration!
Kembrel Men’s Store Opening
After interning for Kembrel for over a year, I have learned many things about fashion, retail, social media, merchandising and branding. Kembrel’s latest venture was opening a Men’s Shop in the midtown village. With such a small space and an unconventional retail/showroom space. I knew something that needed to be done. So, I suggest to the CEO, Head of Store Operations, Head Buyer Marketing Manager and the Creative Director that we change the space into a men’s only store.
2012 DesignPhiladelphia Festival
Mark your calendar, DesignPhiladelphia is near! This year it will be the 8th annual DesignPhiladelphia Festival from Wednesday, October 10th through Sunday, October 14th 2012. The Festival in partnership with The University of the Arts, will bring together the region’s dynamic creative communities with events including a mix of exhibitions, lectures and public forums, runway shoes, book signings, parties, workshops, and open studios. DesignPhiladelphia will transform the city to showcase ideas and designs of the present and future showing just how important design is in our everyday lives.
The Life of A Web Nerd at Two Paperdolls
I’m Kelly Clawson and this summer I had the amazing opportunity to work as a Web Design Intern at Two Paperdolls. This boutique design and letterpress shop does everything from branding and wedding invitations to website design and coding. I was fortunate enough to work directly in the web department with inspiring and informing people.
What I’ve Learned As A Two Paperdoll
As my internship at Two Paperdolls draws to a close, I reflect back on this amazing experience. Being able to work directly with the web department, an area which I hope to focus my career in as a designer, I’ve gained some invaluable insights.
Mom & Pops
If you’re like me and think you don’t want to work for huge international advertising agencies, it can be hard to get in touch with excellent mom-and-pop type studios. I know I was confused and discouraged–their websites might only talk about the two head people and not at all about how to contact them with an inquiry. But I was given some great advice in Portfolio class yesterday by Professor Kantrowitz, which is, “Just ask!” Send them your stuff, ask if they need help. They might be too small to have really good infrastructure for posting openings they might have, or they might not realize they need you–until they see your work. It never hurts, it could help your networking, and basically, what do you have to lose? Be bold.
“Design is creativity with strategy.”
Students at Temple see thousands of advertisements on campus each day. Some are hung on bulletin boards; others are passed out on Liacouras Walk. But the ads and event posters hanging in the Louis J. Esposito Dining Center and the Valaida S. Walker Food Court in the Student Center—are made by me and the rest of the marketing team at Sodexo!
Effects Are Cool.
This week, im looking at the current issue of GQ magazine. When looking through the magazine there are tons and tons of advertisement for men’s fashion. I came across an interesting advertisement for the True Religion Jeans. In this campaign they are focusing on the patriotic essence of the brand. They chose to go with the American color red, blue and white. They are representing this patriotic feel and they incorporated that into their type as well as the image. As you can see, the man is wearing a shirt that looks as if an American flag. But the interesting part is actually the man. I thought that this was actually the shirt he was wearing but I saw his head and realized it was an effect on Photoshop.
Twelve Fluid Ounces
As promised in a recent post, I am now introducing Twelve Fluid Ounces.
Twelve Fluid Ounces is a project started by a good friend of mine, Illustrator/designer Brandt Imhoff. Brandt is a recent grad from Tyler School of Art where he majored in printmaking. He started this ongoing project after discovering a bunch of vintage beer cans and decided to create a new drawing each week. He has been featured on several blogs (now including this one!) and hopes to have prints for sale soon, take a look at his website and let him know via twitter what you would like to see printed!
Rifle Paper Company
I’m sure you’ve seen her work, but I just wanted to share the latest news for Rifle Paper Company!
Rifle is a small stationary boutique based in Winter Park, FL. Started by Anna Bond along with her husband Nathan, Anna is known for her whimsical patterns and hand painted lettering and illustrations.
Franziska Ebert: Photographer, Designer & Illustrator
Franziska Ebert is a photographer/designer/illustrator out of Hamburg Germany, and I believe is friends with Sarah Bernhard (whom I wrote about a few weeks ago).
Looking through her website honestly freaks me out a little because her photographs remind me so much of my own. Except she is making a living out of it. (I’m hopeful)
Someone told me they liked my posts, (causing blushes and heart-eyes and head swelling galore), so now you’re stuck with my ramblings. I’ll try and keep it brief and image-heavy.
I recently came back from a vacation to Europe, my first time out of the country and crossing so many time zones. There are many wonderful things over there that you just can’t get in America, like churches over 900 years old and decent croissants, but while there I saw of a fantastic poster that gave me an idea for a post here. Museums often have some of the best merch in the business, (gotta keep their members happy and the public interested), but in a different way than your average music or event poster. Good ones are high-concept works of art, collector’s items. Here are some that I’ve found, including a bunch by Claude Kuhn, my new favorite designer. I can’t decide why I like him so much; all of his shapes and colors are so square but also have so much depth and space. His Museum Night poster rocked me like a hurricane.
“My goal is not to have the best blog out there, for there are tons of similar blogs, or to have a million followers. I just want to be able to look back at the end of every year and see what what projects I was working on and what was inspiring me at the time.” -Brooke
Bears Eat Berries Press
Bears Eat Berries is a small letterpress/design studio based in Washington D.C. Ran by a girl named Laura, the studio still uses a vintage press and hand mixed inks. Inspired by clean typography, texture, and folky/modern motifs, there is no doubt you will find the perfect card or design for whatever you are looking for!
How Much is Too Much?
As creative individuals we always face challenges with different requirements with our schoolwork as well as our careers. We need to be flexible in order to fit in certain subjects into advertisements and layouts. We must provide the right amount of information but also make it look interesting enough to get people’s attention. We all know the infamous Volkswagen beetle advertisement with the use of white space. Created in 1959, they used a white space effectively to create depth and an interesting perspective.
Sporting Event Posters
From an advertising standpoint, sports are always walking a fine line. They attract a large and diverse audience–one that may only have that sport in common, like with the Olympics. They are usually highly traditional, with a complex web of social cues to navigate; how does one begin to advertise for a polo game? Most of all I think that sports advertising has to be incredibly emotional. Because when you get right down to it, most sports are just about chasing stuff and watching other people chase stuff–keeping an idea that old fresh can be daunting. I’m not that into them; I’d rather be sitting in front of my computer screen. That’s probably why it took so long for me to realize that sports posters can be amazing. The diversity and passion in every sport’s fanbase make a pretty fabulous combination. They are a lot like music posters in fact–there’s a great sense of humor within many sports traditions. Take a look at these posters if you need some inspiration–they’re also really good to help with figure drawing
Its that time of year again folks–that festive part of the year when people will take any excuse to throw a party involving ugly sweaters or the phrase “potluck”. At this time of year more than any other I think its easy to get lost in the design shuffle; all the colors and themes are the same and it often feels like everyone has had every possible holiday idea at least twice. On the other hand, I think that such a huge commercial emphasis is placed on the “feeling” of these holidays, (especially in the U.S) that its very easy to miss the mark and try too hard or not enough. If you have any holiday projects and need some inspiration, check out these holiday posters. Most of them are from BeHance, which is a great website in general for design porn.
Photography vs. Illustration
Although both have their place in posters, sometimes it can be a tough call which to use. The size of the poster/flyer and its placement are factors, and so is the kind of event you are promoting. College party promoters usually use pictures of women; they appeal to a very wide audience and easily catch your eye. We’ve all seen the flyers for different sponsored and themed parties like Ride Dat Wave or the Naughty or Nice party: they feature heavily on neon letters and Photoshopped, half-naked and oftentimes ridiculously costumed young ladies, (had to get my Disapproving Grandma on for a second there). You’ve probably also seen posters that utilize photo collage or a photo as the entire background. Unfortunately because so many product ads feature photos instead of illustration or abstract design, they can easily get lost in the shuffle. Illustrations are my favorite type of poster design–they can say and do basically anything, are more emotive at first glance than most photos, and are more engaging; I think that illustrations pop out instead of showing a window in like with photography. However, there are some events that just would not benefit from an illustrated poster, like a black-tie history museum opening–or a a photography exhibit. Here are some different examples, found mostly on trusty GigPosters.com and trustier Google; let me know what you think.
The Almighty GRID–Resources
CREATING A GRID is typically one of the very first things you do when starting a design. After all, it provides the basic structure on which the rest of your design will lie. They help you create sophisticated layout structures which offer more flexibility and enhance the visual experience of visitors to a website. Users can follow the consistency of the pages easier. Grids also help designers and art directors determine the hierarchy of elements on the page. How much space you give an element on the page corresponds to how much importance it has, and a grid helps with this process. This doesn’t apply solely to websites either, grids should be the basis of all designs. To learn more about designing with a grid and examples visit this article on smashing magazine.com
Design studios are everywhere because design is needed everywhere. It seems obvious, but when looking for jobs and places to live post-grad its a helpful reminder. Especially with the ever-increasing permeance of the Internet, small or rural design studios are able to have a larger and more diverse client base. New York and London are alluring, especially when you’re aiming for an career fast-track position. But there are often overlooked design studios that are just as prestigious as the ones in big cities, while being in the suburbs of less brand-name states means that you have more of a chance to stand out. Take, for example, Doe Eyed. They are a design studio headed by Eric Nyffeler and Michael Nielsen out of Lincoln, Nebraska (I’ve been there–its home to grain elevators painted with huge murals of steak, which is a selling point in itself). Doe Eyed has been around for a while and they consistently churn out beautiful design and illustration. Their client list includes Andrew Bird, the Roots, Iron&Wine, Yeasayer, The Mountain Goats and Superchunk; they’re featured in design books and magazines like the Big Book of Green Design, HOW Magazine, and GigPosters 2011 for their posters but they seem to be open to new mediums and enjoy a challenge. Smaller design studios = more chances to ask questions. Check out some of their work and keep Doe Eyed and places like them in mind; if you like driving, rural living might be a great opportunity to start a career.
Since I’m pretty sure most of the people who read this blog are under 60 and live in the Philadelphia area, I’m going to assume you’ve heard of The Roots. As one of the most influential bands to the funk, neo-soul and hip-hop zeitgeist of the last 10+ years, (I didn’t know it had been that long), The Roots have toured the globe. They regularly preform at sold-out shows, festivals, and events for thousands of people, but having only ever seen them once (at The Roots Picnic 2008 which was like a chilled out block party with a mosh pit instead of a Moon Bounce), it didn’t occur to me to look at them for design inspiration purposes. It should have; the Roots are Philadelphia born and bred and that means one thing: Style.
PENNED, Save the Date and Keep a Look out for Ticketing!
Save the date, and keep a look out for ticketing for PENNED!
Penned is a hands on lettering workshop with Ken Barber, presented by the Philadelphia chapter of AIGA. Learn from Ken Barber, an esteemed letterer and type designer, in a group workshop and gain a stronger understanding of type and lettering by applying foundational letter-making principles firsthand. In the AM session: Hand Lettering in Graphic Design, you will learn how to create your own hand lettering and create your own one of a kind word marks. In the PM session: Creating and Designing with Prefabricated Letters, you will acquire a practical foundation for producing and implementing ready-made letters in various design contexts. To learn more about the Penned Event and Ken Barber visit the PENNED EVENT on AIGA PHILADELPHIA’S WEBSITE.
Push Me Pull You Designs by Eleanor Grosch
While looking at TLA posters I came across the work of Eleanor Grosch and knew I had to share. Push Me Pull You Designs, her semi-one-man illustration machine since 2005, does all types of design from greeting cards to apparel as well as branding, product design, and logo design. She makes amazing prints of animals, simplifying them into geometric shapes and colors that are basically just delightful and full of imagination. Her posters are made with the same imagination, but with fantastic typography and use of color added in. Check out some of her work, and then get on her Etsy and pick up some animal-themed stocking stuffers.
Posters from Philly: TLA
Philadelphia is home to some great venues, (look out for a post on the Troc) but I have to say the Theater of Living Arts is one of my favorites. Located on 4th and South, its been around since the 70’s when it was an actual theater showing grindhouse films; today its a venue for mostly rock and hip-hop acts, although I go there a lot for electro shows as well. Its mid-size (about 1,000 people), easy to get to and home from, (even at 3 in the morning in un-sober states), and ticket prices through LiveNation are usually pretty good. What I like about this venue, and other venues of this size, is that they like to book bands that are just famous enough to be able to afford to pay for good posters. Bands that commission posters from BMOC design studios can play on the same stage as openers who paid a friend of a friend 50$ to make flyers, but both will be good designs. Here are some examples from GigPosters.com:
Typography for the Web Webinar
Typography for the Web
Wednesday, December 7
Typography for the web is a webinar, Part of AIGA’s and Adobe’s Webinar Series: “Breakthroughs: Where Inspiration and Technology Meet”
Until recently, typography for the web was limited to a handful of overused screen-display fonts, but new font services are giving web designers the freedom to choose their typefaces and control their appearance without sacrificing web standards. In this webinar, moderator Callie Neylan will lead a discussion with Tim Brown, type manager for Typekit, about this “golden age” for web typography and how emerging technologies are improving web design.
Pinterest: Discover and Organize your Inspiration By Creating Online Pinboards
COLLECT AND ORGANIZE YOUR INSPIRATION
My desktop was overloaded with images and I had too many bookmarks on my safari toolbar. That was until Professor Kantrowitz told me about Pinterest. Pinterest is a great tool for aspiring advertising professionals and designers. I just started an account and I love it. Best of all, its free.
Menus: Underrated Design
One of the main reasons why I’m glad I chose to major in Advertising is that it taught me to appreciate product design. People usually don’t notice the shape of a shampoo bottle or a tube of lip gloss as “art”, but AD has taught me to see the thought process behind the designs. Like Hiroko Sanders’ Summer Kleenex boxes, form doesn’t have to just follow function–it can impart emotion and breathe life into the product. So as an Art Direction kid I may get real nerdy over typefaces, but at least I also appreciate lots of underrated kinds of design, like restaurant menus.
AIGA DESIGN STUDIO OPEN TOURS
See what’s inside a professional design studio!
Design studios in the Philadelphia area are opening their doors to design students and welcome you to tour their facilities, ask lots of questions, and see what it’s like behind the scenes at your favorite studio! Food and Drinks are also provided.