SEO, PPC, and Analytics: A Brief Overview
You’re eating a new brand of breakfast bars, and then a question comes to mind. Something along the lines of: “What are the healthiest granola bars?” In decades past, one might have looked in a book or asked a fellow friend. Now the answer is at the tips of one’s fingers. You just open up your smartphone or laptop and type the answer right into the search button. The results of answering this question can be in the thousands with many different websites aiming to inform, sell, or convince a user that they are the best option to fulfill their needs.