Social Media

Having Fun with Social Media

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Hi, guys! It’s Nicole. On my pervious post, I talked about AG’s business and my first day experience with AG. On this post, I would like to talk about my thoughts on AG’s Social Media Strategy Plan. Although I was hired to be an Art Direction intern, I got to touch the side of social media as well.

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Internship + Food = Awesome!

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Nothing is better than to be an intern in a company, which involves with the word, FOOD!! Agree or Disagree?

This summer, I am working as an Art Direction intern in AG catering, located in Fishtown. AG catering is a “2C” company, which means–it’s cool and classy. Their services include, catering to team building to hosting events. It has been months since I got the intern position. I can still remember how nervous I was on my first day. I greeted some of my colleagues, and we talked about our lives and the company. It was pretty chill. My nervousness quickly decreased from 99% to 10% by the end of the day. In the internship experience, I’ve been working on the design of AG’s website, their media kit, and the social media strategy plan. It was challenging, but it was fun after all. I get to use what I have learned in school, and apply what I’ve learned to the internship experience. I feel successful and motivated. I finally get use my skills on something useful! How great is that?!

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Future Media Concepts: A Glimpse Into MY Future

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This semester, I have been working as a Marketing Intern for the company Future Media Concepts. For the past few weeks, I have been learning so much about the marketing industry and gaining plenty of useful experience. Although I am in my junior year as an advertising major, marketing has always been something I have been interested in since it is so closely related to advertising. My manager is great and lets me do a variety of projects. I work on e-mail campaigns (which has lead me to learn the ins and outs of the program SalesForce), help manage and create content for their social media sites, write blog posts on WordPress, and will also be a part of preparing an event that will be happening in May.

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My experiences with social media and interning…

Seems like I’ve come a long way from when I first started my internship in December 2012 to where I am now. I began an internship where my position was Social Media Marketer. I helped with all aspects of starting the sites and making them live so once it was over I thought it would be a piece of cake because it’s social media and who doesn’t love and use social media anyway? Well the problem with social media, as many people know, is that it is pretty addicting! I would spend a lot of time searching on the web for articles and relevant news that related to my company to put on the Facebook and Twitter sites. Then, I would actually put up the posts and tweets in a timely matter. Since it was a new Facebook and Twitter, I became obsessed with checking to see how many new friends or followers we would get – to a point where I would be doing another task but every five seconds I wanted to click back over and see how people saw the posts or how many new people are using our site. It started to become distracting!

Since I was already always on social media, that made me want to open my own sites as well plus with the mixture of endless complimentary coffee my hyper-ness would keep me on the sites excessively! I realized I did enjoy the building of the social media sites itself and also sporadically checking in on the new followers and interactions however it made me realize that I do not want to spend my days on the social media sites all day. From there I changed around the type of work I was assigned to so now I do a lot more of the planning aspects to new projects, which I really enjoy! Social media is always fun but the constant looking at a screen of people talking to each other started to not be for me. However, this was a great thing to find out.

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Happy Earth Day, Google!

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Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that goes through the changing of the seasons. As the sun moves westward and the moon goes through it’s phases, the seasons pass, showing us different days starting with spring going slowly into summer, fall, and winter.

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Branding Yourself on LinkedIn

Throughout many of my classes, the majority of the teachers have been strong in pushing the professional use of social media. Facebook and Twitter are easy for us to use because they cross with our personal social lives. We know how to use them because we are on them all the time any way. One tool that I think slips a lot of our minds is LinkedIn, the world’s largest professional network. The purpose of LinkedIn is for us to broadcast our professional experience to connect with colleagues, teachers, mentors, and potential employers. If used correctly, LinkedIn can be a great tool for connecting to people in our industries as well as finding and acquiring jobs. So, how can someone use LinkedIn effectively? Here are just a few tips that I’ve found through my own research and experience using the site.

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Social Hollywood: The Beauty Inside

I think I can speak for us all that at one point or another we have wondered what it would be like to be the main character of a movie. This is the key insight for “The Beauty Inside” a global social film collaboration by Toshiba and Intel starring Topher Grace and Mary Elizabeth Winstead and potentially, YOU! This campaign was brought to my attention by a fellow Temple Advertising student and good friend Holly Furman who strongly believes in inspiring others to do good advertising. It’s one of the things I like most about being an ad major here are Temple, we are a group of young professionals giving advice, getting advice, and sharing inspiring ideas. When she sent me the link to this social film I needed to investigate the topic a little more and this is the amazing story that I found “The Beauty Inside” campaign had to deliever.

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I’ll Take the Small Agency Roll Please

This past week I completed my first week of my second internship at Maiden Media. Three words: I Love It! It’s a small shop tucked away in the chic-ness of Olde City but once you step inside you quickly realize there is nothing small about Maiden Media. A creative agency that focuses on digital media (websites, social media, and creative) Maiden Media is for those who thrive on hash tags, gifs,apps, trending topics and javascript. Initially, I was worried about how I would fit, but that quickly faded after the first few days.

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Ms. Brown is Coming!

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So this Sunday is THE day when we get to see the Super Bowl XLVI. When the Super Bowl comes near we know the best advertisements of the year will be making it’s appearance. If you look at Adweek, you can see the previews for some of the commercials that will be appearing. (Let me just say, it’s very interesting and funny so go check it out!)

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Savvy Social Media

Everyone knows that social media is becoming an essential part of most marketing projects. This area of advertising leaves room for creative ideas and unique market opportunities which I have had the opportunity to begin working in through my internship at AdBox360, an Internet Marketing Company.  My first account began with our main client Jack’s Rental Search, a Facebook page that allows students in universities nationwide to search for off campus housing conveniently and socially.

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Social Media Monopoly

Social Media Monopoly

The first word that came to my mind when I read the first sentence of an article on BiteDaily and saw the first image of this article was the word brilliant. This is not an exaggeration, I truly was just jealous of someone else being able to come up with such a good idea that I wish would have entered my mind at some point with all of this social media floating around in my personal world on a daily basis.

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So, what’s up with the iPad anyway?

As an advertising student on the copywriting track, there is no question about it– I am on the computer ALL THE TIME. Whether I am accessing e-mail through my blackberry, or using Photo Shop on my Macbook Pro, there is almost always an electronic device in front of my face (I shudder to think what this is doing to my eyes/brain). Despite all this screen time, I still can’t fathom a need for the iPad! A smart phone (especially an iPhone) can be used to view PDF’s, send and receive e-mails, go onto virtually all websites, and manage scheduling. A laptop (especially the newer, super light ones) are extremely portable, and can do EVERYTHING one could possibly need to do on a computer. Where does the iPad fit into this? After trying it out, there is little that feels “easy” about typing on the keyboard, and the only thing that it can do which my blackberry can’t is watch television shows and movies online (which I probably don’t need to be doing if I am not at home with my laptop anyway).

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Target: Behind the Bullseye

Recently, I saw a Target documentary titled “Behind the Bullseye” a couple of days ago on CNBC and it explained how the brand has become such a power player amidst the ever changing economy. I posted about Target’s Black Friday campaign not too long ago. Watching the brand’s evolution from alternative discounter to national superstore, one has to wonder how it was possible. Target created a PR spin on discounted goods. People who could afford to, were in love with the shopping experience of an upscale department store. From intricate fixtures to elegant displays, it was very much an “in the moment” sort of thing. Think of retail therapy. Target took the approach that people with less money wanted good quality items as well. The trick was to convince people with more money that they weren’t getting an inferior product because they are predisposed to perceived value. I’ve heard a saying that goes like this, “It’s not how much you earn, but how much you save.” Target made it hip to be thrifty. As it gets harder to squeeze a dollar, consumers have lowered their guard against discounters. It’s hard to deprogram the mentality that, “if something costs more it must be worth more.” Right? We live in a consumerist society and given the shaky economy many backs are against the wall.

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Social Media in Action

Today JetBlue airlines surprised it’s Twitter followers by announcing that they would be giving out free airfare in Manhattan. The only perk is that you have to “find” them.

This is a perfect example of how businesses are beginning to incorporate social media into their advertisement and marketing plans. The idea here is not to promote yourself or your products but instead to offer customers a benefit and value for following your brand. This in turn can help with customer loyalty and maybe even word-of-mouth advertisement.

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Are You "In" the loop?


Social Media sites such as Myspace, Facebook, LinkedIn and Twitter have changed the way we communicate with others and the way businesses communicate with us. Nowadays, any business large or small can create a profile on a social media site to connect with consumers. These profiles allow businesses to give their followers access to special offers, updates and benefits that are generally unable to be placed within a traditional ad. Companies ranging from large to local, such as Apple and Insomnia Cookies, are all owners of Facebook, Twitter & Myspace profiles. These social media networks allow companies to build a loyal fan base, generate buzz and relate to their customers. As the number one web industry, social media shows no signs of slowing down.

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