Having Fun with Social Media
Hi, guys! It’s Nicole. On my pervious post, I talked about AG’s business and my first day experience with AG. On this post, I would like to talk about my thoughts on AG’s Social Media Strategy Plan. Although I was hired to be an Art Direction intern, I got to touch the side of social media as well.
Internship + Food = Awesome!
Nothing is better than to be an intern in a company, which involves with the word, FOOD!! Agree or Disagree?
This summer, I am working as an Art Direction intern in AG catering, located in Fishtown. AG catering is a “2C” company, which means–it’s cool and classy. Their services include, catering to team building to hosting events. It has been months since I got the intern position. I can still remember how nervous I was on my first day. I greeted some of my colleagues, and we talked about our lives and the company. It was pretty chill. My nervousness quickly decreased from 99% to 10% by the end of the day. In the internship experience, I’ve been working on the design of AG’s website, their media kit, and the social media strategy plan. It was challenging, but it was fun after all. I get to use what I have learned in school, and apply what I’ve learned to the internship experience. I feel successful and motivated. I finally get use my skills on something useful! How great is that?!
Editing: A Necessary Evil
I’m not just talking about spell check. Go read it forward, backwards, and sideways. Read it out loud like a monologue to your roommates. Does it sound good? Great. Now go make it better. Can’t? Let new eyes see it and listen to what they say.
The Importance of Tracking Links To Measure ROI
My Name is Carlos Castro Miranda and I am serving as a social media intern at Slice Communications. Slice Communications is a Philadelphia based social media and public relations firm consisting of approximately ten full-time employees. Currently, I create social media content and conduct research for several clients in various industries including: recycling, investing, retail, engineering, and more.
When you wear different hats, you’ll find that one size doesn’t fit all.
On paper, my role at ChatterBlast, a digital marketing services company in Philadelphia, is clear and concise: Research and Reporting intern.
In real life though, my role isn’t so clean cut. While most of my work is typically research-centered (creating data reports, forming influencer lists, analyzing client information, etc.), I’ve also had the opportunity to wear some other hats in the office.
There’s Something About Daisy
It was after a crazy morning filled with bike troubles, ruined clothes, and sweaty helmet hair that I finally met the newest employee of ChatterBlast Media. She was young, very tan, and had a twinkle in her eye. The instant I saw her, I felt relief. “Maybe this day won’t be so bad after all,” I thought to myself.
Advice: Take Full Advantage of an Internship
I cannot believe that the semester is almost over, and with it my time at Future Media Concepts. Looking back at my first day in January, the amount that I have learned is amazing. My experience here has gone above and beyond what was expected and I can truly say that I have had an extremely positive experience working as a Marketing intern at this company.
Future Media Concepts: A Glimpse Into MY Future
This semester, I have been working as a Marketing Intern for the company Future Media Concepts. For the past few weeks, I have been learning so much about the marketing industry and gaining plenty of useful experience. Although I am in my junior year as an advertising major, marketing has always been something I have been interested in since it is so closely related to advertising. My manager is great and lets me do a variety of projects. I work on e-mail campaigns (which has lead me to learn the ins and outs of the program SalesForce), help manage and create content for their social media sites, write blog posts on WordPress, and will also be a part of preparing an event that will be happening in May.
My experiences with social media and interning…
Seems like I’ve come a long way from when I first started my internship in December 2012 to where I am now. I began an internship where my position was Social Media Marketer. I helped with all aspects of starting the sites and making them live so once it was over I thought it would be a piece of cake because it’s social media and who doesn’t love and use social media anyway? Well the problem with social media, as many people know, is that it is pretty addicting! I would spend a lot of time searching on the web for articles and relevant news that related to my company to put on the Facebook and Twitter sites. Then, I would actually put up the posts and tweets in a timely matter. Since it was a new Facebook and Twitter, I became obsessed with checking to see how many new friends or followers we would get – to a point where I would be doing another task but every five seconds I wanted to click back over and see how people saw the posts or how many new people are using our site. It started to become distracting!
Since I was already always on social media, that made me want to open my own sites as well plus with the mixture of endless complimentary coffee my hyper-ness would keep me on the sites excessively! I realized I did enjoy the building of the social media sites itself and also sporadically checking in on the new followers and interactions however it made me realize that I do not want to spend my days on the social media sites all day. From there I changed around the type of work I was assigned to so now I do a lot more of the planning aspects to new projects, which I really enjoy! Social media is always fun but the constant looking at a screen of people talking to each other started to not be for me. However, this was a great thing to find out.
Happy Earth Day, Google!
Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that goes through the changing of the seasons. As the sun moves westward and the moon goes through it’s phases, the seasons pass, showing us different days starting with spring going slowly into summer, fall, and winter.
Branding Yourself on LinkedIn
Throughout many of my classes, the majority of the teachers have been strong in pushing the professional use of social media. Facebook and Twitter are easy for us to use because they cross with our personal social lives. We know how to use them because we are on them all the time any way. One tool that I think slips a lot of our minds is LinkedIn, the world’s largest professional network. The purpose of LinkedIn is for us to broadcast our professional experience to connect with colleagues, teachers, mentors, and potential employers. If used correctly, LinkedIn can be a great tool for connecting to people in our industries as well as finding and acquiring jobs. So, how can someone use LinkedIn effectively? Here are just a few tips that I’ve found through my own research and experience using the site.
Facebook has found another way to take over your social life. They have just created a new experience for the HTC First phone that comes preloaded with the Facebook home page. It’s a new feature that takes over the entire home screen on your phone that enables you to view content from your social networking friends and interact right there instead of needing to go to the Facebook app. You can creep, like, and comment on photos right on your main screen. You will also have pop-up notifications, that can luckily be turned off if you find it too invading. Though if you already love the app I’m sure you’ll appreciate the social networking updates.
PhIMA Social Media Summit
SOCIAL MEDIA SUMMIT
The HUB | 2929 Arch Street, Mezzanine Level, Philadelphia, PA 19104
Thursday, September 27, 2012
Please join us for an update on the exciting changes happening in the social media landscape. We’re excited for another spirited and educational discussion with panelists from Facebook, Twitter, and some of the leading social agencies in the Philly area. Come ready to learn, participate and take away some tangible tips on how to make the existing social landscape work for you and your clients. Get involved in advance, and during the panel, by tagging your questions with #PhIMAsocialpanel in Twitter and Facebook.
Social Hollywood: The Beauty Inside
I think I can speak for us all that at one point or another we have wondered what it would be like to be the main character of a movie. This is the key insight for “The Beauty Inside” a global social film collaboration by Toshiba and Intel starring Topher Grace and Mary Elizabeth Winstead and potentially, YOU! This campaign was brought to my attention by a fellow Temple Advertising student and good friend Holly Furman who strongly believes in inspiring others to do good advertising. It’s one of the things I like most about being an ad major here are Temple, we are a group of young professionals giving advice, getting advice, and sharing inspiring ideas. When she sent me the link to this social film I needed to investigate the topic a little more and this is the amazing story that I found “The Beauty Inside” campaign had to deliever.
Magazines Are Realizing Pinterest’s Potential
With Pinterest’s rising popularity, Hearst, a company that produces magazines such as O, the Oprah Magazine, Cosmopolitan and Town & Country, are recognizing how important it is that each magazine have its own presence on Pinterest. The company has even put together a team of “Pinterns” to man the maiden voyage of the company’s Pinterest involvement.
I’ll Take the Small Agency Roll Please
Ms. Brown is Coming!
So this Sunday is THE day when we get to see the Super Bowl XLVI. When the Super Bowl comes near we know the best advertisements of the year will be making it’s appearance. If you look at Adweek, you can see the previews for some of the commercials that will be appearing. (Let me just say, it’s very interesting and funny so go check it out!)
Keep up with the What’s Up of Social Media: Mashable.com
Why should we as aspiring advertisers keep up on the latest trends and happenings in the world of Social Media?
Social media sites reign as the most popular online hangouts. Americans spend 23% of internet time on social networks, no other online activity comes close. The closest is online games with 10.2%. 2 Billion people are online, and Internet use has increased by 121% in the past 5 years which means people are spending large amounts of time online and thus large amounts of time on social sites. They are accessing these sites through their tablets, smart phones, and on their computers. Online and on social media sites is where people are, and as a result, it is where advertising is going. Trend analyst Optify predicts businesses who turn to social media for advertising will have a greater ability to reach consumers in 2012. According to business insider advertising within social networks is expected to reach $5 billion this year. By 2013, it could be a $10 billion business. (read: Small Biz New Year’s Resolution: Improve Your Social Media Presence)
Savvy Social Media
Everyone knows that social media is becoming an essential part of most marketing projects. This area of advertising leaves room for creative ideas and unique market opportunities which I have had the opportunity to begin working in through my internship at AdBox360, an Internet Marketing Company. My first account began with our main client Jack’s Rental Search, a Facebook page that allows students in universities nationwide to search for off campus housing conveniently and socially.
VIP is the way to be.
I am Cara Irizarry and I have been interning at Philly2night.com, a website for people who like to be in the know about nightlife, events, music, food, fashion, and art in Philadelphia. My internship was a social media position, a new type of internship at the company. The corny title of this post may or may not have been one of my many, unfortunately rejected, potential titles for a Philly2night July eNewsletter.
That Social Stuff.
I’m Cara Irizarry and I have been interning at Philly2night.com since May. Philly2night.com is an online resource for people who like to be in the know about events, music, food, fashion, and art in Philadelphia. Members can connect with other members, find and sign up for events, happy hours, open bars, and charity fundraisers, search for information about bars, restaurants, and other venues, read articles about nightlife and culture in Philadelphia, and view event photos.
A 3 Month Workout!
My name is Tony Lim. I am currently an intern at Weston Fitness, a health club in Center City Philadelphia on 19th and Market. When applying for this marketing/advertising internship, I was hoping to get this opportunity because it could not have come at a better time. Not only do I need the experience, but also I recently began working out and started my own fitness routine regularly. What could be better than interning for a marketing/advertising position in my desired study of choice and be able to be surrounded in a gym where I can get tips from certified personal trainers and learn more about exercising?
A Rewarding Foursquare
I know Sheryl is getting tired of my posting from my native blog Popflys, but I just had to share this one.
Developed around the framework of Foursquare, the app Turf basically “gamifies” the experience with rewards and social interaction beyond checking in. I might actually start playing this if there are a decent amount of locations in Philly.
A Facebook Campaign So Good, Facebook is Jealous.
I discovered this from the most excellent Ad Teachings– definitely a must follow for anyone on Tumblr.
SAS came up with an innovative way to get people to enter into their contest and provide free advertising. I love how they utilized Facebook’s formatting to their advantage (probably the same reason the contest shut down). Keep up the good work, SAS- FIGHT THE MAN!
Social Media Monopoly
The first word that came to my mind when I read the first sentence of an article on BiteDaily and saw the first image of this article was the word brilliant. This is not an exaggeration, I truly was just jealous of someone else being able to come up with such a good idea that I wish would have entered my mind at some point with all of this social media floating around in my personal world on a daily basis.
So, what’s up with the iPad anyway?
As an advertising student on the copywriting track, there is no question about it– I am on the computer ALL THE TIME. Whether I am accessing e-mail through my blackberry, or using Photo Shop on my Macbook Pro, there is almost always an electronic device in front of my face (I shudder to think what this is doing to my eyes/brain). Despite all this screen time, I still can’t fathom a need for the iPad! A smart phone (especially an iPhone) can be used to view PDF’s, send and receive e-mails, go onto virtually all websites, and manage scheduling. A laptop (especially the newer, super light ones) are extremely portable, and can do EVERYTHING one could possibly need to do on a computer. Where does the iPad fit into this? After trying it out, there is little that feels “easy” about typing on the keyboard, and the only thing that it can do which my blackberry can’t is watch television shows and movies online (which I probably don’t need to be doing if I am not at home with my laptop anyway).
Target: Behind the Bullseye
Recently, I saw a Target documentary titled “Behind the Bullseye” a couple of days ago on CNBC and it explained how the brand has become such a power player amidst the ever changing economy. I posted about Target’s Black Friday campaign not too long ago. Watching the brand’s evolution from alternative discounter to national superstore, one has to wonder how it was possible. Target created a PR spin on discounted goods. People who could afford to, were in love with the shopping experience of an upscale department store. From intricate fixtures to elegant displays, it was very much an “in the moment” sort of thing. Think of retail therapy. Target took the approach that people with less money wanted good quality items as well. The trick was to convince people with more money that they weren’t getting an inferior product because they are predisposed to perceived value. I’ve heard a saying that goes like this, “It’s not how much you earn, but how much you save.” Target made it hip to be thrifty. As it gets harder to squeeze a dollar, consumers have lowered their guard against discounters. It’s hard to deprogram the mentality that, “if something costs more it must be worth more.” Right? We live in a consumerist society and given the shaky economy many backs are against the wall.
Social Media, An Essay
In 2003, Mark Zuckerberg co-created a new definition for connectivity in his Harvard dorm room–He called it Facebook. He gave “people the power to share and make the world more open and connected.” Today, 500 million users worldwide are connected via this open world—the social networking site, Facebook. Twitter connects over 100 million users and over 200 million are tied through MySpace. There are only 308.4 million citizens living in the United States. There are more users connected to Facebook than there are citizens in America.
Social Media in Action
This is a perfect example of how businesses are beginning to incorporate social media into their advertisement and marketing plans. The idea here is not to promote yourself or your products but instead to offer customers a benefit and value for following your brand. This in turn can help with customer loyalty and maybe even word-of-mouth advertisement.
Are You "In" the loop?
Social Media sites such as Myspace, Facebook, LinkedIn and Twitter have changed the way we communicate with others and the way businesses communicate with us. Nowadays, any business large or small can create a profile on a social media site to connect with consumers. These profiles allow businesses to give their followers access to special offers, updates and benefits that are generally unable to be placed within a traditional ad. Companies ranging from large to local, such as Apple and Insomnia Cookies, are all owners of Facebook, Twitter & Myspace profiles. These social media networks allow companies to build a loyal fan base, generate buzz and relate to their customers. As the number one web industry, social media shows no signs of slowing down.
Being a jerk online spills over into being a jerk in public!
It’s funny that, one of the great powers of the internet is anonymity. People write things online that they wouldn’t dare say face-to-face to anyone. They’d be too embarrassed to act like that in public, but because there is little or no consequence, this type of behavior runs rampant online. Now…what if all of a sudden those same people felt absolutely no shame and decided it was okay to act like that offline?