Cool effects—flip book brought to life! The Gerber Babies are telling us what’s important for their health…it’s if they are narrating the spot.

STATS:
Agency: Draftfcb New York
TV spot, “United Babies”, launched on January 15, 2010 during Live! With Regis and Kelly.
Gerber is also sponsoring the “Beautiful Baby Contest” on the show; winners will be announced in early March.
A fully integrated effort, including TV, print, and outdoor, will debut in late March.