I don’t think it’s any coincidence that this guy looks like J.J. from Good Times. This ad was placed in the very same month that Good Times went off the air (August 1979). Back then ads probably had a longer lead time than they do now. Regardless, I don’t feel one way or another about McDonald’s “ethnic marketing.” Even today it ranges from “what were they thinking?” to others that are more tastefully done.
About a month ago I went to a number of neighborhood flea markets and I was really taken back to see someone selling old ads individually packaged in plastic sleeves for a dollar a pop. He had 200 or so in a box. I thought… “the nerve of this guy.” What’s funny is that flea markets have all sorts of junk, but there’s no telling how much something is worth as long as someone is willing to pay for it. I was given this stack of vintage Ebony mags for free. You’d better believe that if I knew someone who wanted to buy them I’d sell.
I haven’t heard the Big Mac jingle in some time. Maybe it’s gone for good now.