Advertising isn’t just about communicating and selling as most people think. However when psychology comes into play communicating an idea and selling a product becomes easy.  Being able to stick in a consumer’s mind maybe even memory is every brand’s dream. Using only colors and dots, can you decipher the following popular brands?

Check them out here: https://gizmodo.com/5671614/brand-logos-simplified
https://unevolvedbrands.tumblr.com/

What does this say about the human brain and its capacity to remember certain brands amongst millions of ads? Are logos more than just letters, shapes, and colors?