Okay, so Activia has a new campaign that just launched, developed by Young & Rubicam. They are an agency based out of Prague, Czech Republic.

I’m sure that they were going for a concept that they wanted to really spark an interest among society towards this apparent problem, I think they just pissed a few people off though.

I like this style of in your face advertising to get a message across and to try and really push call to action.

This one just doesn’t do it for me, any thoughts on it? Let’s start a discussion!

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"Men earn 30% more than women who do the same job". Some things are hard to digest. That's why we recommend Activia every day.

"Women do the cooking in 80% of households. But 90% of the tv chefs are men." Some things are hard to digest. That's why we recommend Activia every day.

"Women lead 65% of all families, but only 3% of companies." Some things are hard to digest. That's why we recommend Activia every day.