The Truman Show: “On Air. Unaware.

Movie taglines are a great writing exercise. They’ve gotta be intriguing, short, and most importantly: sum up the tone of the movie. AdFreak recently compiled their favorite taglines over the past 30 years. Some of them are great (pictured above) and some not so great (Volcano: “The Coast is Toast”).

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What are some of your favorites? Any missed opportunities?