Queens of the Stone Age vs. Andrew Bird
Lets talk for a second about Queens of the Stone Age. Musicians like to present their fans with a full range of experience, (and therefore merch). The band has a sound, the members have a look, and their merch is always carefully designed to a tee whether its clothes, stickers, album art, or my favorite, gig posters. I am not much into Queens of the Stone Age so I never realized this but they are the kind of band that really appreciates art. If you check out their page on gigposters.com they show 23 pages of beautiful poster art for tours and individual shows. If you’ve never heard at least one song by them, they’re a good old fashioned rock band with a fair amount of head-banging etc, and they’ve been around a pretty long time. I think you can see these things in their gig posters; they’ve got a classic aesthetic that is often vibrantly colorful with arresting subject matter. Lots of sex, violence, surreal monsters, and cars: all of these things scream rock ‘n’ roll to me. Its a good example of knowing what your audience is going to notice and want to look at. It is an entirely different aesthetic from, say Andrew Bird.