From an advertising standpoint, sports are always walking a fine line. They attract a large and diverse audience–one that may only have that sport in common, like with the Olympics. They are usually highly traditional, with a complex web of social cues to navigate; how does one begin to advertise for a polo game? Most of all I think that sports advertising has to be incredibly emotional. Because when you get right down to it, most sports are just about chasing stuff and watching other people chase stuff–keeping an idea that old fresh can be daunting. I’m not that into them; I’d rather be sitting in front of my computer screen. That’s probably why it took so long for me to realize that sports posters can be amazing. The diversity and passion in every sport’s fanbase make a pretty fabulous combination. They are a lot like music posters in fact–there’s a great sense of humor within many sports traditions. Take a look at these posters if you need some inspiration–they’re also really good to help with figure drawing