From an advertising standpoint, sports are always walking a fine line. They attract a large and diverse audience–one that may only have that sport in common, like with the Olympics. They are usually highly traditional, with a complex web of social cues to navigate; how does one begin to advertise for a polo game? Most of all I think that sports advertising has to be incredibly emotional. Because when you get right down to it, most sports are just about chasing stuff and watching other people chase stuff–keeping an idea that old fresh can be daunting. I’m not that into them; I’d rather be sitting in front of my computer screen. That’s probably why it took so long for me to realize that sports posters can be amazing. The diversity and passion in every sport’s fanbase make a pretty fabulous combination. They are a lot like music posters in fact–there’s a great sense of humor within many sports traditions. Take a look at these posters if you need some inspiration–they’re also really good to help with figure drawing
this and the next poster are the ones that inspired this post. There’s a Tweed Run in New York too (but wow I want to go to the London one)
because I used Google unfortunately I don’t know the designers of many of these posters. For this one, I just found a flickr account, but they’ve got some good stuff on there
very vector-y but I like what he did with the shapes and type
gotta love roller derby. I think that a lot of times diagonal text is almost easier to read on posters
Diagonal type also creates a feeling of movement.
I absolutely love the typography of this, and the pin-up girl aesthetic
can’t believe I found this poster AFTER I made a post about photographic posters…
i really like Lauri Vassinen’s work,
its a little hard to read but I absolutely love what they did with this poster. couldn’t find who did it!
I would think anyone who does great posters like this for burton would at least sign their posters, but no
I think this is a very traditional form of sports poster done well.
and this is just amazing. Check out Zim and Zou on Behance Network, their paper designs and illustrations are amaaaaazing.