Within the last ten years you have all heard that social media is an exciting, new and rapidly growing trend that has unimaginable potential for advertisers and various businesses. Many of those businesses do not yet understand it and think that Facebook “likes” or Twitter followers is the extent of social media’s potential. Pitching a new client to sell social media is a process of teaching them what they can find from that new “social stuff.” As an intern at ListenLogic, in Fort Washington Pennsylvania, I have had first-hand experience working at a social media research company that has successfully monetized social media and all public content online. This social media research company specializes in knowing everything there is to know about what people are saying about a specific brand, product, or company.

During the past few months, I have had the opportunity to work closely with the research team to live and breathe the life of a Social Media Research Analyst. I have learned a great deal in a short amount of time that I have been there. What I have gained is not only useful skills to think critically and creatively but I have also gained a full-time job. I am excited to graduate this semester and start my career in social media research.