Harmelin Media has various accounts that range from automotive to insurance companies. For Ford Fiesta, the firm was able to turn around the sales by planning which media to advertise in, and by refurnishing the direction of the advertisement. Also, by targeting young African Americans for BET awards on specific mediums, the firm was able to obtain the #1 cable award show title, guiding them to the peak. Also engaging on various radio buying tactics, the company  has lot of potential and future.