February 2013

TAC Guest Speaker: Josh Goldblum

Join TAC this Monday, March 4th, to hear from Josh Goldblum, creative director of Bluecadet! Josh is the founder and creative director of Bluecadet, which specializes in multimedia experiences that excite, engage, and inspire. They build dynamic websites, installations, and…

Grey Poupon Does it Again…

Last night during the Oscars, Kraft Foods brand aired the newest spin on the iconic “Pardon Me” commercial for Grey Poupon. The new spot, titled “Lost Footage,” plays off the same style, storyline, and characters of the original ad. The newest…

Panera: Live Consciously. Eat Deliciously.

Panera Bread has recently launched a new campaign called “Live Consciously. Eat Deliciously.” This clever campaign takes the viewer through a journey of images that describe the process of baking bread in Panera Bread bakeries. The company has created a…

Tweet Tweet Hack Hack

This week has been quite an adventure for twitter fans, followers, tweeters, and oh right…hackers! Twitter account hacks have been a problem in the past, but this week, new hackers have taken control of major, public watched accounts in a…

One of the Guys

  If you’ve been around campus, you’ve had to have seen this picture in an ad, for the web series “One of the Guys”, that is all over buildings, elevators, you name it. Turns out it has a pretty great…

My Experience at 102.9 WMGK (so far)

Tomorrow marks exactly one month since the start of my internship at 102.9 WMGK FM, a radio station owned by Greater Media here in Philadelphia.  I have been an avid listener of 102.9 for years, so needless to say, when…

The importance of being a jack of all trades

I am a senior advertising student at Temple interning at Skai Blue Media. My track in school is art direction and my internship is for graphic design. Skai Blue is a small PR firm located in Center City. There are…

R/GA Coming Soon to Kiva Auditorium

R/GA will be visiting Temple University on Friday, February 28th. R/GA is one of the world’s leading digital advertising agencies and a member of Ad Age’s 2013 Agency Hot List who works with a number of clients including Walmart, S.C.…

Diet Coke Names New Creative Director

Coca-Cola has found a new Creative Director for its Diet Coke line in 2013; Marc Jacobs, the world renowned fashion designer will wear a new hat as CD. He will be following in the footsteps of Jean Paul Gaultier who was the…

The Power of the Consumer

Over the past decade, media has shifted quite a bit from its original medium such as magazines and television to online outlets. This shift has caused a tremendous change in the way that we seek out our entertainment. Just a…

TAC: Guest Speaker

Join Temple Ad Club this week for our first guest speaker of the semester! On Monday, February 18th, Jason Grandelli will be speaking at TAC’s general body meeting. Jason is a mobile developer from Urban Outfitters and will be speaking…

Harlem Shake Keeps Going

Whether you love it or hate it, the new viral video trend that’s sweeping the world is the Harlem Shake. Groups of people from all over are remaking their own amateur versions hoping to get views and make the best…

TedxTempleU

            Last semester Temple alum, Devon Moyer offered some advice in her article TED: Ideas Worth Spreading as she neared her graduation date to listen to TED talks on the way to class or whenever…

Google vs. Facebook

  Facebook has created a new way to search that could quite possibly dethrone the king of search engines, Google Search. Facebook Graph Search goes beyond Facebook and onto the web where it searches for specific answers instead of various…

Career Week Starts this Friday 2/15!

  The Career Center is being kind enough to provide us with another stacked Career Week! There are so many seminars, networking opportunities, and workshops available this week that you won’t want to miss out on all the great resources.…

Intern, Intern, Intern

In Advertising, students know that our internships are just as important as our education. Internships open us up to so many more opportunities than just going to class and reading our textbooks. Luckily, the Temple Advertising curriculum requires three credits…

Grammy Awards: Beauty and Fashion Ad Geeks Unite!

Red carpet pre-award show events have become almost more anticipated then the actual award shows they’re representing! These events just happen to be some of the biggest opportunities for beauty and fashion advertisers to grab the attention of fans looking…

JT, Bringing More Than Sexy Back

Award Show Season is a time for popcorn, opinions and new, noteworthy ads. Just last week, Adage announced Justin Timberlake’s deal with Bud Light Platinum relatively close to the release of his new song, “Suit and Tie.” The first bit…

Philly Ad Club Student Event: Agency Crawl

If you are not a member of the Philly Ad Club, now is the perfect time to join! Students get exclusive invites to advertising events and chances to network with the many people who are involved in Philly Ad Club.…

Pocket: Save Now, Read Later

As students, multitasking is a vital skill for us to master. We need to juggle class, work, clubs, and maybe even a little social life. On top of all that, as students in the School of Media and Communications, we…

Taco Bell: Brand Bowl Winner 2013

Lovers of all things advertising tuned in for our biggest event of the year–the Brand Bowl (sometimes known as the Super Bowl). This years’ Brand Bowl was a little lacking in my opinion. To be honest, some of the commentary…

Get Involved Get Ahead

  A common piece of advice for a college student is get involved. Employers like to see extra curricular involvement on your resume to add to your work and educational experiences. However, getting involved can help you in more ways…