Hi blog world, I am a junior at Temple University studying Advertising with a focus on Account Management. Within the past year I have started my first internship at LevLane Advertising Agency.

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Ever since I could remember I was always creating and organizing, from my plastic pencil case in elementary school to making furniture out of clay for my dollhouse.   School was definitely a challenge because I struggled to find my “best” subject and my place. I did the sports, choir and art classes, but I still didn’t know how I could use all those skills and make a job out of it. During my first semester of my freshman year I had an Intro to Media and Society class where everything just made sense. I started to realize my passion in life was building a connection between people and with giving art a purpose. This was advertising and I just fell in love. This now takes me to where I currently am in life…account intern at LevLane! My first internship and the place that let me know that I belong somewhere. LevLane is an office full of cool yet energetic and a bit eccentric people. Everyone in the office is welcoming and really interested in helping you succeed.  They truly fit their motto “Who Love’s Ya?”

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Experiences and learning opportunities at LevLane have been abundant. I am lucky enough to work on two clients; one being a national brand, Massage Envy (ME) and the other a local city organization, City of Philadelphia Streets Department (CPSD). These clients have given me insight on how to advertise on a local and regional audience. I am able to make media traffic logs and update microsite’s for ME, then take consumer’s interactions with the brand and analyze the effectiveness of the media plan. With a local client like CPSD, I am able to meet the employees and understand who they are. Then I can use this information to help build their community support.

Some takeaways are to ask questions, but to first “Google it ” as well as proofread everything before you submit it. Lastly, everyone makes mistakes; it isn’t about dwelling on those mistakes, but growing from what you have learned.

Thus far, my LevLane experience has been a great learning opportunity and I look forward to seeing what the rest of my time at LevLane will bring.

Until next time…