Before I began my internship at Group Two, I did my research to find out the agency specialization. Group Two only works with New Home Builders. I thought this was interesting, because most agencies I knew about had a variety of clients and did not have one focus. I did not know much about the home building industry going into the internship. So, I knew I had a lot to learn.
First, I had to become familiar with the clients. They are from across the country. So, it was really cool to see different communities and how it changes from state to state. I also had to become familiar with different media outlets in the client’s area and find the best ways they can advertise. Group Two’s website states, “We understand your challenges, we know what works, and we can tell you what you’re marketing plan is missing at a glance.” It is so important as a client to find an agency that understands their challenges and knows the best solutions. As I worked with the media team, I got to see whether the client was successful or not month to month through media reports on which I worked.
I really enjoyed working on reports and using Google Analytics, Zillow Builder Dashboard, and Facebook Ads Manager so that we could see the traffic the clients were receiving. We would then, take the data and use Google Data Studio to create a chart that was used as a visual aid in the reports so the client could better understand the data. I am grateful I learned about these programs, because they are so important to understand in the world of media. You can take classes about media planning, but it is so different when you are actually in an agency working with real clients.
Group Two is a really great agency for Home Builders. I am sure they will continue to grow as a company. Interning here has been so rewarding and I gained a lot of experience and skills I can use in my future career. This is just my first step into the advertising industry and I am forever thankful Group Two welcomed me onto their team.