By: Kristi Olphin

Kristi Olphin — Thu, 07 Apr 2011 23:03:27 +0000

Well, in this scenario working with Boyds isn’t so far off from the kind of work we do for all our other clients. Boyds generally handles the photoshoots, styling, and all things fashion-related themselves, and then its MOD’s job to create e-blasts, direct mail pieces, and window/elevator signs for within the store, in addition to programming and updating their website. Oh, and we’ve had to do a TON TON TON of photoshopping (for example, on shoes, handbags, shirts, ties, etc that are eventually uploaded as thumbnails on their websites or placed into an eblast/direct mail piece). So there isn’t a ton of involvement with the fashion world other than researching and keeping up with the design trends of other high-end department stores such as Neiman Marcus, Nordstrom, etc etc. But to answer your last question, I have had the opportunity to help put together several of the pieces that we create for them.

By: Maureen Kaiser

Maureen Kaiser — Wed, 30 Mar 2011 02:53:48 +0000

Hey Kristi! That’s so cool that you’re interning at a company that deals with fashion clients. When I graduate I would love to work with fashion in the advertising world. I was wondering what your take on working with fashion is? Do you get to work on projects as an intern, or simply shadow the pros?

Comments on: A “Chevy Nova” Situation

By: Kristi Olphin

By: Maureen Kaiser