A Facebook Campaign So Good, Facebook is Jealous.

I discovered this from the most excellent Ad Teachings– definitely a must follow for anyone on Tumblr.

SAS came up with an innovative way to get people to enter into their contest and provide free advertising. I love how they utilized Facebook’s formatting to their advantage (probably the same reason the contest shut down). Keep up the good work, SAS- FIGHT THE MAN!


  1. Lots of brands wonder what to do with Facebook… this is a success story of a brand that knew just how to capitalize on this medium. Freely and well, socially! I guess facebook doesn’t like when a brand gets too many hits???? Have you found out more about why they were shut down, Phil?

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