“A ton of work get’s done before you get to be a genius, and if you do it all, you get a chance to be a genius.”

Before we step outside of the box, we first have to be able to do everything that’s inside the box. I also thought it was interesting that he said that only art director’s are trained specifically for advertising and that every other position has a background from another field. I was trying to think of anything that didn’t coincide because things are much different now than when he was in his prime, but I still think he has a point. I think everything else can be broken down to marketing, accounting, and writing (and a bit of sociology). I’ll be covering this in-depth some time this month.