Are newspapers making a comeback?

Throughout the past few years, there has been lots of talk about newspapers as a dying media. We hear it in our classes, in media articles, and even in newspapers!  But although there has been lots of talk about print media diminishing, especially newspapers, as I learned today, newspapers are still being used! Today at Harmelin I was given the task of checking the advertising rates of various newspapers for a specific client.  I learned how newspapers and media buyers determine the rates of different advertisement spaces in newspapers and how a media buyer goes about purchasing advertising space in a newspaper.  I was shown the program that is used to execute a buy by creating a newspaper avail sheet.  It was nice to finally get experience working with print media.  Although, print may not be as prominent of a medium as others, for now it is still being used for advertising campaigns and should be recognized.

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