seannartiff

seannartiff

Traditional Media in the Digital Era

Traditional media is having difficulty adjusting to the digital media environment. In this post I will discuss what adaptations I believe need to be for traditional media companies to continue to compete. My opinions are based on my experience interning…

Value Beyond the Message

Offering consumers value for their time is an essential aspect of good advertising. One thing I learned while interning at City Paper is that products with high demand receive the best response from advertising. If you are selling something people…