seannartiff – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Wed, 15 Dec 2010 20:36:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png seannartiff – AdLib https://templeadlib.com 32 32 Traditional Media in the Digital Era https://templeadlib.com/traditional-media-in-the-digital-era/ https://templeadlib.com/traditional-media-in-the-digital-era/#respond Wed, 15 Dec 2010 20:36:46 +0000 https://smc.temple.edu/ad-lib/?p=2928 Traditional media is having difficulty adjusting to the digital media environment. In this post I will discuss what adaptations I believe need to be for traditional media companies to continue to compete. My opinions are based on my experience interning at a newspaper and a digital ad agency, as well as other trends. In my opinion the most difficult problems traditional media faces are the…

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]]> https://templeadlib.com/traditional-media-in-the-digital-era/feed/ 0 Value Beyond the Message https://templeadlib.com/value-beyond-the-message/ https://templeadlib.com/value-beyond-the-message/#respond Wed, 15 Dec 2010 20:34:42 +0000 https://smc.temple.edu/ad-lib/?p=2930 Offering consumers value for their time is an essential aspect of good advertising. One thing I learned while interning at City Paper is that products with high demand receive the best response from advertising. If you are selling something people don’t normally care about, be prepared to up the ante of your offer. Today’s consumers are more sophisticated than ever; without adding value to your…

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