tamalin – AdLib

Chivas Regal speaks for itself…

tamalin — Sat, 26 Mar 2011 17:32:51 +0000

A couple of days ago we had a discussion about genericide in Morality and Law (ad course). While I like this ad especially given how old it is, this wouldn’t fly today. I don’t really think genericide is a problem unless I dislike the dominant brand. So what is genericide? It’s when a brand’s recognition overtakes an entire category. I resent that people call mp3 players, iPods. I had a first…

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Fancy Feast~ Will You Marry Us?

tamalin — Sat, 26 Mar 2011 17:31:40 +0000

I’m in my final semester at Temple and on more than one occasion I’ve heard people say that they’ve learned more in this last semester than all the others combined. I don’t agree completely, but I understand where they’re coming from to an extent. I see things differently now after hearing so many perspectives on the industry, on what makes a good campaign, and on what motivates people.

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Behind the Bullseye No.2: Brand to Brand Mayhem

tamalin — Sun, 13 Mar 2011 17:48:19 +0000

I’m back from hiatus and I’m going to continue where I left off with Behind the Bullseye. People are much like brands in that we have our own personal reputations to uphold. Sometimes pretentiousness can be unshakable no matter how subtle. Have you ever gone somewhere and felt suddenly that you shouldn’t have been there to begin with– not because you didn’t belong, but because you couldn’t…

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Kia: Korean or other Wie’s?

tamalin — Sun, 13 Mar 2011 17:46:49 +0000

In the couple of weeks leading up to spring break, I was given the task of repositioning Kia for a portfolio (class) assignment. We first had to write a letter selling our idea (to the CEO… professor) and then follow that up with some print executions. I think the only rule is that we weren’t allowed to position on price– someone else can always undercut so it’s not a true position.

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AT & Teapot

tamalin — Sat, 05 Feb 2011 19:24:52 +0000

As far as I’m concerned, this is the first funny commercial of the year. AT&T takes a stab at repositioning its intentionally unmentioned competition. There has been much back and forth between AT&T and Verizon legally and commercially about who’s fastest and I still don’t know honestly. From my understanding, Verizon has infrastructure on its side and there wouldn’t be so much complaining about…

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The Shack…

tamalin — Sat, 05 Feb 2011 19:19:04 +0000

Radio Shack is one of those brands that makes me wonder how it’s still around. I’ve never purchased anything from there that lasted more than two years. Before I found a better option, I was using earbuds that required a converter to work with my phone– a converter sold only at Radio Shack. I’ve had the phone two and a half years now and I’ve been through several converters. I tried to get a…

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