Bryanna M. Carzo – AdLib

Graduation is Around the Corner!

Bryanna M. Carzo — Tue, 30 Apr 2013 18:40:25 +0000

The day we all thought would never come is almost upon us…. GRADUATION! Even though this is what we have been looking forward to for the past 4+ years, now that its finally approaching, some of us might not feel ready. What is hands-down the biggest concern cluttering most of our minds? Jobs of corse! Well there is no time to waste, the job hunt is on. As discussed in previous posts, apparently…

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Word Press Launches Portfolio Builder Site

Bryanna M. Carzo — Fri, 12 Apr 2013 21:32:14 +0000

As we are all learning, an online portfolio is a must in this industry. And if your anything like me, the idea of building (or coding… AHH!) your own website is a terribly intimidating idea. Well Word Press just made this a little bit easier for us. If you have never worked with WP, it is essentially an easier website building platform that helps you to manage, create, and customize any website to…

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Philadelphia Advertising Industry Adjusts to the Times

Bryanna M. Carzo — Fri, 12 Apr 2013 21:08:23 +0000

Contrary to popular belief, Philadelphia Business Journal says that Philly’s Advertising Industry is hiring! Agencies like LevLane, Machinery and O3 both say they are looking to hire young, new talent in the upcoming year. But the qualities they are looking for have changed, saying that a lot of the positions they are trying to fill didn’t even exist 5 or 6 years ago. Scott Tattar…

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Nasty Gal; The Cinderella of Tech and Social Media

Bryanna M. Carzo — Wed, 27 Mar 2013 18:53:11 +0000

Philly based clothing and retail powerhouse, Urban Outfitters, is being rumored to acquire web retail company, Nasty Gal. Although this is exciting for all you fashionistas out there for obvious, material reasons, what I find to be far more interesting, and inspiring, is the story behind the start-up ebay company turned one of Fast Company’s top 50 most inivative companies and the young female…

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FREE DESK HERE!

Bryanna M. Carzo — Thu, 21 Mar 2013 18:48:27 +0000

If you have heard the phrase “FREE DESK HERE” being talked about on Twitter or Facebook and had no idea what they are talking about, here’s the scoop. London based company, Open Studio has begun a new project called Free Desk Here Project, that puts young, aspiring creatives in agency desks for free with no commitment, no pressure, and no distractions! The goal is to have agencies that have open…

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Comm Arts; A Must Have Subscription

Bryanna M. Carzo — Tue, 19 Mar 2013 11:49:18 +0000

One thing us advertising students have learned time and time again is that magazine and print-based-medium subscriptions are becoming an outdated media outlet. In the new age of iPads, podcasts and blogs, there are very few reasons for us, or anyone to commit to having a hard copy of our favorite publications sent to us by snail mail. But I have found my exception; Communication Arts.

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‘Mad Men’ Returns April 7th

Bryanna M. Carzo — Wed, 13 Mar 2013 16:36:15 +0000

Wise words from Don Draper. On April 7th, AMC will begin the highly anticipated Season 6 of it’s hit series, Mad Men, with a two-hour premiere packed with all of our favorite Ad Men from seasons past. To the dismay of the shows loyal creatives and followers, AMC has given away very little when it comes to promos, clips, and plot twists. The trailer released only tells us that “This season will…

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The Dark Side of Unpaid Internships

Bryanna M. Carzo — Wed, 06 Mar 2013 02:04:05 +0000

Time and time again I have heard horror stories about interns being overworked and underpaid at their internships. In fields like advertising and marketing, participating in unpaid internships is virtually a necessity, both to get experience, and to get your foot in the door. But in this economy, many companies are all too willing to take advantage of the free labor that eager students have to…

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Grey Poupon Does it Again…

Bryanna M. Carzo — Mon, 25 Feb 2013 23:43:24 +0000

Last night during the Oscars, Kraft Foods brand aired the newest spin on the iconic “Pardon Me” commercial for Grey Poupon. The new spot, titled “Lost Footage,” plays off the same style, storyline, and characters of the original ad. The newest edition continues the story to show that the mustard borrower never, in fact, returned the precious mustard. Who can blame them for trying to rekindle the…

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Diet Coke Names New Creative Director

Bryanna M. Carzo — Wed, 20 Feb 2013 20:15:45 +0000

Coca-Cola has found a new Creative Director for its Diet Coke line in 2013; Marc Jacobs, the world renowned fashion designer will wear a new hat as CD. He will be following in the footsteps of Jean Paul Gaultier who was the creative director in 2012. This years creations will be colorful and fun as he will be giving a new spin to the massively successful Coke brand identify These ads are…

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Great Internship at i-g Creative

Bryanna M. Carzo — Mon, 03 Dec 2012 16:54:41 +0000

I have been told countless times that I have “the best internship”. Interning at a marketing and online publishing company has given me so many awesome opportunities and experiences. Because it a small company (5 employed staffers, 8 interns) with not so small clients (Google being the largest) there are a lot of tasks and responsibilities given to interns. The majority of our work consists of…

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Intern Promotions DO Exist!

Bryanna M. Carzo — Wed, 28 Nov 2012 16:46:05 +0000

After about two months of being at my internship, I was promoted (without pay) to an editor of one of my company’s websites. I-g Creative is a marketing and online publishing company with about five different websites on different topics and areas of our work. Each of these websites are also heavily dependent on their social media presence and the content produced by employees.

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