tua77864 – AdLib

Are newspapers making a comeback?

tua77864 — Thu, 11 Nov 2010 17:46:07 +0000

Throughout the past few years, there has been lots of talk about newspapers as a dying media. We hear it in our classes, in media articles, and even in newspapers! But although there has been lots of talk about print media diminishing, especially newspapers, as I learned today, newspapers are still being used! Today at Harmelin I was given the task of checking the advertising rates of various…

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Measuring Success

tua77864 — Mon, 01 Nov 2010 21:18:51 +0000

Since I’ve been at Harmelin Media, I’ve been able to work on different phases of a media plan/buy. Today I was able to measure how successful a media buy was for a specific client. I really enjoyed working on this, maybe because I thought the client was an interesting one, or maybe because I was able to see first hand how a good media buy affects a client. While working on this I discovered…

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First month in

tua77864 — Tue, 28 Sep 2010 17:13:50 +0000

It’s been about a month since I started interning for Harmelin Media. At first I was not so excited about my internship. I wasn’t excited to be working outside the city, in Bala Cywnd, and I wasn’t so excited for the commute. I was used to interning for companies in NYC where the offices and atmosphere are at a faster, more upbeat pace. But as time has gone on, I am actually pretty happy to be…

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