dong yi – AdLib

Internship at Harmelin Media

dong yi — Mon, 30 Apr 2012 19:19:37 +0000

Harmelin Media is one of the largest media planning firms in Philadelphia area. I was always interested in the media planning industry, thus this was a perfect opportunity. With real hands-on work, I was able to get valuable experiences. Everyone is so nice and approachable. My direct supervisor always tried to give me something to do so I won’t be left alone without any work. From that…

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Winning large accounts

dong yi — Mon, 30 Apr 2012 19:16:59 +0000

Harmelin Media has various accounts that range from automotive to insurance companies. For Ford Fiesta, the firm was able to turn around the sales by planning which media to advertise in, and by refurnishing the direction of the advertisement. Also, by targeting young African Americans for BET awards on specific mediums, the firm was able to obtain the #1 cable award show title…

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Control room tour at NBC

dong yi — Wed, 07 Dec 2011 16:23:58 +0000

Starting an internship at NBC was an exciting issue for me. As the supervisors introduced themselves to over 40 interns for the fall semester, everyone was excited to work in their separate department. I have interned for marketing positions and web designing positions so media related internship was quite new subject for me. Rather than learning more on the advertising aspects…

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Self motivation when working

dong yi — Wed, 07 Dec 2011 16:19:43 +0000

I have just a week left on my internship at NBC 10. At first, I did not know what to do or how the media industry work on a large organization environment, but since September, I learned much about the environment of the multi-tasking organization. Most importantly, I learned much more on responsibilities. Self motivation was very important in the job, and every employee on…

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Internship in fitness center

dong yi — Fri, 13 May 2011 12:04:53 +0000

As a local fitness center intern, there were limited opportunities compared to working in an agency. Though I still had a lot to learn. The people who worked in the fintess center all had good personalities and they enjoyed getting along with people and the director was fully understanding the importance and the role of marketing and advertising. The image is the work station I worked in…

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KPMG, westonfitness cross promotion.

dong yi — Fri, 13 May 2011 12:03:20 +0000

The image was the poster used for Weston Fitness and KPMG cross promotion. For the KPMG employees to get a discount from the fitness center, the fitness center provided a customized schedule for a variety of classes and a close, convenient location for them. Other than this company, there are various local stores and companies that are willing to do cross promotion with the fitness center because…

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Internship in Weston Fitness

dong yi — Fri, 13 May 2011 12:01:00 +0000

I started working for Weston Fitness, which is a fitness center that is located in the center city. The fitness center has a limited target market, where it only targets individuals who earn a high income, and people who need a work out session during their workday, and lunch time. In the fitness center, my duty or job is to distribute hundreds of flyers into local stores or to people…

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