Phil Matarese – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Thu, 04 Aug 2011 19:45:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Phil Matarese – AdLib https://templeadlib.com 32 32 Keeping the Pulse on Advertising Via Tumblr https://templeadlib.com/keeping-the-pulse-on-advertising-via-tumblr/ https://templeadlib.com/keeping-the-pulse-on-advertising-via-tumblr/#comments Thu, 05 May 2011 01:03:24 +0000 https://www.templeadlib.com/?p=6042 (typical Tumblr post) Not to brag or nothin, but I’ve been on Tumblr for about a year now. I won’t wow you with how many followers I have either (more than 39, less than 41). But besides being a great place to dump random thoughts and cool things you’ve found on the internet, Tumblr is a great place to follow creative types within the industry. It gives you an inside look at their interests…

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]]> https://templeadlib.com/keeping-the-pulse-on-advertising-via-tumblr/feed/ 1 Branded Entertainment Campaigns https://templeadlib.com/branded-entertainment-campaigns/ https://templeadlib.com/branded-entertainment-campaigns/#respond Mon, 18 Apr 2011 16:42:43 +0000 https://www.templeadlib.com/?p=5495 Actor David Keochner (Anchorman, Waiting) is having a free-form interview with Sarah Silverman. It’s hilarious, awkward, but most importantly it’s taking place in a Denny’s booth over breakfast. The series is called Always Open (watch here) and it’s the newest campaign by branded entertainment company Dumb Dumb. Dumb Dumb was started by actors Jason Bateman and Will Arnett (both of Arrested…

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]]> https://templeadlib.com/branded-entertainment-campaigns/feed/ 0 Webby Awards 2011 https://templeadlib.com/webby-awards-2011/ https://templeadlib.com/webby-awards-2011/#respond Thu, 14 Apr 2011 18:40:40 +0000 https://www.templeadlib.com/?p=5391 The Webbys is an award show celebrating excellence on the Internet. And since the medium is virutally endless, they’ve broken it down into several categories: Websites, Online film & video, Interactive Advertising, and Mobile / Apps. From their, each section is broken down into (roughly) a million subcategories. Click HERE to check out this years nominees. This is a great resource for…

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]]> https://templeadlib.com/webby-awards-2011/feed/ 0 Pixar’s Slightly Creepy Viral Campaign https://templeadlib.com/pixars-slightly-creepy-viral-campaign/ https://templeadlib.com/pixars-slightly-creepy-viral-campaign/#comments Mon, 11 Apr 2011 01:22:21 +0000 https://www.templeadlib.com/?p=5265 Pixar recently uploaded this video to their YouTube channel in promotion of Cars 2. This is their second viral video, after last years (much better) Lots-o’-Huggin Bear spot for Toy Story 3. What do you think? Is this too… weird for a kid’s movie? I believe Cars 2 is spy-oriented, so that would explain some of the gadgets and other hidden things. Check out the comments below the video for some…

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]]> https://templeadlib.com/pixars-slightly-creepy-viral-campaign/feed/ 2 Skittles ‘Touch’ Online Ads https://templeadlib.com/skittles-touch-online-ads/ https://templeadlib.com/skittles-touch-online-ads/#comments Fri, 08 Apr 2011 22:28:01 +0000 https://www.templeadlib.com/?p=5267 If I had a dream account to work on, I think I’d have to go with Skittles. Of course, I’m basing this solely off of the completely insane and original advertising they have already (I don’t even particularly like candy). Nothing is too weird for them. I believe the agency behind the madness is TBWA/Chiat/Day- so hat’s off to them. Open the video up in YouTube and check out their other ‘touch’…

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]]> https://templeadlib.com/skittles-touch-online-ads/feed/ 2 A Facebook Campaign So Good, Facebook is Jealous. https://templeadlib.com/a-facebook-campaign-so-good-facebook-is-jealous/ https://templeadlib.com/a-facebook-campaign-so-good-facebook-is-jealous/#comments Mon, 04 Apr 2011 00:30:59 +0000 https://www.templeadlib.com/?p=5181 I discovered this from the most excellent Ad Teachings– definitely a must follow for anyone on Tumblr. SAS came up with an innovative way to get people to enter into their contest and provide free advertising. I love how they utilized Facebook’s formatting to their advantage (probably the same reason the contest shut down). Keep up the good work, SAS- FIGHT THE MAN!

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]]> https://templeadlib.com/a-facebook-campaign-so-good-facebook-is-jealous/feed/ 2 GranataPet Loves Dogs, Interactivity, and Being Awesome https://templeadlib.com/granatapet-loves-dogs-interactivity-and-being-awesome/ https://templeadlib.com/granatapet-loves-dogs-interactivity-and-being-awesome/#comments Fri, 01 Apr 2011 18:17:32 +0000 https://www.templeadlib.com/?p=5107 I saw this on Mashable the other day and thought it was just so darn precious. What a seamless blend of interactivity and brand awareness. Although, I guess it’s pretty easy to please your target demo when they’re dogs? https://www.youtube.com/watch?v=t8dmjoqOOQohttps://www.youtube.com/watch?

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]]> https://templeadlib.com/granatapet-loves-dogs-interactivity-and-being-awesome/feed/ 1 60 Things in 60 Seconds https://templeadlib.com/60-things-in-60-seconds/ https://templeadlib.com/60-things-in-60-seconds/#respond Sat, 26 Mar 2011 12:39:11 +0000 https://www.templeadlib.com/?p=5009 This hilarious commercial has been making quite a splash on the Internet this week. It’s full title is “60 Things in 60 Seconds Your Husband Could Do Instead of Watching TV.” It’s a flawless combination of excellent writing and precise directing. My favorite ‘things’ include: – “That” – Charades – Get a checkup…

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]]> https://templeadlib.com/60-things-in-60-seconds/feed/ 0 The Greatest Movie Ever Sold https://templeadlib.com/the-greatest-movie-ever-sold/ https://templeadlib.com/the-greatest-movie-ever-sold/#respond Mon, 21 Mar 2011 19:19:30 +0000 https://www.templeadlib.com/?p=4853 https://www.youtube.com/watch?v=f9vu3dUMQ1s I should clarify that the full title is: “POM Wonderful Presents: The Greatest Movie Ever Sold.” Delightfully meta, right? Master of documentaries Morgan Spurlock is back and this time he’s taking aim at the marketing / advertising industries at large. Spurlock’s documentaries are always a lot of fun, so I’ll definitely be checking this out.

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]]> https://templeadlib.com/the-greatest-movie-ever-sold/feed/ 0 CoDesign: Eight Things Stand-Up Comedy Teaches Us About Innovation https://templeadlib.com/codesign-eight-things-stand-up-comedy-teaches-us-about-innovation/ https://templeadlib.com/codesign-eight-things-stand-up-comedy-teaches-us-about-innovation/#respond Sat, 19 Mar 2011 23:38:21 +0000 https://www.templeadlib.com/?p=4832 My Favorite Standup- Louis CK (not for the faint of will). I’m a huge fan of stand-up. I think some the most creative and insightful people come out of it. It’s a great medium to look to as writers for inspiration and motivation. So much advertising is based on humor anyway, might as well learn from the best. Anyway, I came across this article on FastCoDesign.com about “Eight Things Stand-Up…

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]]> https://templeadlib.com/codesign-eight-things-stand-up-comedy-teaches-us-about-innovation/feed/ 0 ‘Hardcore’ History Ads by The Smithsonian https://templeadlib.com/hardcore-history-ads-by-the-smithsonian/ https://templeadlib.com/hardcore-history-ads-by-the-smithsonian/#comments Tue, 15 Mar 2011 03:20:21 +0000 https://www.templeadlib.com/?p=4688 The bottom reads: “Historically Hardcore.” What a great angle- especially coming from an institution as regarded as the Smithsonian! Check out two other examples on the most excellent Behance Network. Update: I wrongly appropriated these ads to the Smithsonian, when in fact they were done as spec by the very talented Jenny Burrows while at the Creative Circus. Her site can be found at https…

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]]> https://templeadlib.com/hardcore-history-ads-by-the-smithsonian/feed/ 1 The Google Job Experiment https://templeadlib.com/the-google-job-experiment/ https://templeadlib.com/the-google-job-experiment/#comments Sat, 12 Mar 2011 17:50:25 +0000 https://www.templeadlib.com/?p=4622 This guy Alec Brownstein is a creative genius. Check out his website HERE for some of his work. I suggest checking out the hilariously twisted spot he made for Ovaltine. It’s ingenuity like this that’ll really put you ahead of the pack.

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]]> https://templeadlib.com/the-google-job-experiment/feed/ 2 AdFreak: “66 Great Movie Taglines From The Past 30 Years” https://templeadlib.com/adfreak-66-great-movie-taglines-from-the-past-30-years/ https://templeadlib.com/adfreak-66-great-movie-taglines-from-the-past-30-years/#respond Wed, 09 Mar 2011 20:35:36 +0000 https://www.templeadlib.com/?p=4479 The Truman Show: “On Air. Unaware.“ Movie taglines are a great writing exercise. They’ve gotta be intriguing, short, and most importantly: sum up the tone of the movie. AdFreak recently compiled their favorite taglines over the past 30 years. Some of them are great (pictured above) and some not so great (Volcano: “The Coast is Toast”). Click HERE to visit the article. What are some of your…

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]]> https://templeadlib.com/adfreak-66-great-movie-taglines-from-the-past-30-years/feed/ 0 Fonts for Copywriters https://templeadlib.com/fonts-for-copywriters/ https://templeadlib.com/fonts-for-copywriters/#comments Tue, 08 Mar 2011 18:18:24 +0000 https://www.templeadlib.com/?p=4463 Hello all! One of my favorite ways to get started writing, is to pick out an interesting font. Most of the time, ads won’t use standard fonts like Times New Roman or Comic Sans. You know what- let’s just go ahead and delete Comic Sans from your computer right now. Just to be safe. Did it? Cool. There are TONS of great font databases online that are free. Downloading is easy and relatively…

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]]> https://templeadlib.com/fonts-for-copywriters/feed/ 1 Behind the Scenes: Latest “Old Spice Man” Commercial https://templeadlib.com/behind-the-scenes-latest-old-spice-man-commercial/ https://templeadlib.com/behind-the-scenes-latest-old-spice-man-commercial/#respond Tue, 08 Mar 2011 18:14:24 +0000 https://www.templeadlib.com/?p=4470 Personally, I kind of hope this is the last Old Spice commercial in this style. Don’t get me wrong- the first appearance of the Old Spice Man was truly hilarious. I’ve quoted “I’m on a horse” mid-conversation many times. But remember how irritating those Mac vs PC commercials got? I still loathe Justin Long. There’s no use in beating a dead horse, people. Regardless, the production that goes…

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]]> https://templeadlib.com/behind-the-scenes-latest-old-spice-man-commercial/feed/ 0 Interactive Print Ad- Solar Energy https://templeadlib.com/interactive-print-ad-solar-energy/ https://templeadlib.com/interactive-print-ad-solar-energy/#comments Tue, 08 Mar 2011 18:10:37 +0000 https://www.templeadlib.com/?p=4484 Whoa. What a great way to demonstrate your company’s objective!

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]]> https://templeadlib.com/interactive-print-ad-solar-energy/feed/ 1 Cliches- A good thing? https://templeadlib.com/cliches-a-good-thing/ https://templeadlib.com/cliches-a-good-thing/#respond Tue, 01 Mar 2011 06:02:12 +0000 https://www.templeadlib.com/?p=4283 Seth Godin is a marketing heavyweight (a quick trip to his Wiki will attest to that). I came across a blog post by him recently, and knew I had to share it here. He writes a very insightful post on clichés and how to use them to your advantage. It’s a short and sweet article, so be sure to check it out HERE.

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]]> https://templeadlib.com/cliches-a-good-thing/feed/ 0 Writing Your “About Me” Page https://templeadlib.com/writing-your-about-me-page/ https://templeadlib.com/writing-your-about-me-page/#respond Tue, 22 Feb 2011 13:29:50 +0000 https://www.templeadlib.com/?p=4274 It’s a good idea to have some sort of online presence outside of Facebook. A blog is an excellent way to showcase your unique tastes and talents. Every blog has (or should have) an About Me page. This allows users to get a quick insight into you and your background. Even if you don’t create a blog, chances are you’re going to have to define yourself some time in the near future.

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]]> https://templeadlib.com/writing-your-about-me-page/feed/ 0 Utilizing Ad Databases https://templeadlib.com/utilizing-ad-databases/ https://templeadlib.com/utilizing-ad-databases/#respond Sat, 19 Feb 2011 02:22:26 +0000 https://www.templeadlib.com/?p=4218 I Stumble(d)Upon a great article the other day titled: 17 Outstanding Sources for Advertising Inspiration. The article was featured on a great design based website called Designm.ag Some of the entries I’m sure you’ve heard of (Ads of the World, Ad Forum) but others are hidden gems (Coloribus has over 2 million ads in it’s database). Looking at past and present advertising is a great way to…

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]]> https://templeadlib.com/utilizing-ad-databases/feed/ 0 Vintage ABC Logos Are Delightfully Retro https://templeadlib.com/vintage-abc-logos-are-delightfully-retro/ https://templeadlib.com/vintage-abc-logos-are-delightfully-retro/#comments Sun, 13 Feb 2011 14:15:23 +0000 https://www.templeadlib.com/?p=3998 Design isn’t really my game, but this was too good to pass up. Gawker recently posted a compilation video of a bunch of possible ABC logos that were made in the the late 60’s to early 70’s. I actually think a lot of these could work today. What do you think?

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]]> https://templeadlib.com/vintage-abc-logos-are-delightfully-retro/feed/ 1 The War Of Art https://templeadlib.com/the-war-of-art/ https://templeadlib.com/the-war-of-art/#respond Tue, 08 Feb 2011 12:46:39 +0000 https://www.templeadlib.com/?p=3774 A vital gem . . . a kick in the ass. (Esquire) Anyone who has encountered this book seems to be affected by it deeply. Check the reviews on Amazon, they’re frighteningly positive. How about that title, too? Classic switcheroo. I’m going to be honest with you- I don’t like to read. I know I should, but I don’t. So the idea of reading some sort of self-help book would normally be repulsive to…

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]]> https://templeadlib.com/the-war-of-art/feed/ 0 Unmotivated? I’ve got the site for you… https://templeadlib.com/unmotivated-ive-got-the-site-for-you/ https://templeadlib.com/unmotivated-ive-got-the-site-for-you/#respond Tue, 08 Feb 2011 12:37:57 +0000 https://www.templeadlib.com/?p=3767 It goes by many names: writer’s block, apathy, brain freeze, brain fart, uncreative, unimaginative, and most of all unmotivated. We’ve all been there. In our line of work it’s important to be able to flick on the creativity switch at any given time. I recently came across a quick single-serving website that may be just what you need. It’s aptly titled: IfeelUnmotivated.com I’ve been on it…

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]]> https://templeadlib.com/unmotivated-ive-got-the-site-for-you/feed/ 0 CopyWRITING: Yes, you are a writer. https://templeadlib.com/copywriting-yes-you-are-a-writer/ https://templeadlib.com/copywriting-yes-you-are-a-writer/#comments Fri, 04 Feb 2011 01:48:48 +0000 https://www.templeadlib.com/?p=3411 If I could have the attention of all the copywriters for a moment, please. Art direction, account management, research: you can stick around if you’d like. I still love you for who you are. As my first blog post for Temple Adlib, I figured it’d only be fair if I did it on the essence of our major- that being writing. “I’m a writer.” Say it out loud. Feels weird, right? It’s almost like a dirty…

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