David Corbin – AdLib

Why didn’t you respond to my TXT?

David Corbin — Wed, 23 Mar 2011 14:30:31 +0000

As indirect communication steadily becomes the standard form of communication these days, it is imperative that businesses and advertisers adapt to remain relevant in the consumer’s mind. A surefire way to lose a customer, in this new era of digital communication, is to overlook engaging in conversation–especially if the consumer has targeted you for discourse. Twitter celebrated its 5th…

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Spring Break Reading Recommendation

David Corbin — Tue, 08 Mar 2011 23:17:16 +0000

Perhaps you didn’t get around to booking that trip to Florida. Maybe you just didn’t feel like visiting your family. Your friends have vanished and you’re left with the dull chore of filling in an empty space allocated to you. Well, if you’re inclined to repose with a book over break, I have a recommendation for you: Creativity is not only expected from you as an advertising major–it’s a…

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Rebranding Breakfast

David Corbin — Wed, 16 Feb 2011 01:47:36 +0000

Through my supermarket travels, I’ve taken notice of an interesting trend that’s happening in the breakfast cereal aisle. Retro rebranding appears to be the newest strategy breakfast cereal manufacturers are employing to attract consumers. Other attempts–such as low sugar alternatives and high in fiber varieties–haven’t helped stimulate growth in the marketplace. Over the last few years…

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Hot Soup Coming Through: Campbell’s Soup iAds More Effective Than TV Ads

David Corbin — Fri, 04 Feb 2011 15:10:46 +0000

With winter in full swing, many individuals–including this author–are seeking the solace of comfort foods. It only make sense for advertisers to try to appeal to this hankering–or in my case, weakness–of cold weather commuters to try a warm bowl of soup. Today, Apple released results from a self funded study that claims its new iAds service–which runs ads on the iPod and iPad–is twice as…

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